ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE

 

Welcome to the Academy of Marketing Science 2005 Annual Conference at the beautiful Westin Innisbrook Resort in Tampa, Florida.  The resort provides an outstanding backdrop for this year’s conference theme of “Marketing, Technology and Customer Commitment in the New Economy.”  Marketers’ adaptability and flexibility are critical in achieving long-term goals and assuring organizational survival.  With the unpredictable, illusive and dynamic nature of consumer expectations, it is incumbent upon marketing academicians and practitioners to critically assess what marketing processes and strategies are working and those that are not.  This year’s conference focuses on creating awareness of the issues, trends, and advances associated with today’s global marketing challenges. 

 

The program offers many sessions, papers, panels, and social gatherings, all aimed at stimulating thoughts and conversations regarding critical issues facing marketing scholars and practitioners worldwide.  The conference program reflects the collective inputs of a wide array of AMS Stakeholders and blends ideas sure to stimulate conversation beyond the sessions. 

 

AMS is dedicated to providing a rich, value-added conference that facilitates a high ‘hedonic’ value experience.  There are many opportunities for networking and catching up with old friends.  On Wednesday evening there will be a welcome reception.  In addition, another ‘Wine Marketing Education’ session is planned for Wednesday.  On Thursday, your registration fees cover the Annual Awards Luncheon at noon and another social reception that night.  On Friday evening, you’re invited to the President’s Reception and the Awards Banquet – also included w/ your registration.  So please attend the sessions, enjoy the various social events, and have fun!  The Tampa area offers a plethora of interesting activities and entertainment options, ranging from museums, historical venues, shopping, golf, restaurants, music, sight seeing adventures, sports, etc.  Enjoy the conference and your South Florida experience! 

 

We wish to thank the AMS Officers and Board of Governors.  We are especially indebted to the track chairs, session chairs, discussants, and reviewers that form the ‘core’ of this program.  Their leadership and hard work are paramount in making this conference successful.  We extend a very special thanks to Sally Sultan and Barry J. Babin for assistance with editing the program booklet, Harlan Spotts, Proceedings Editor, Joe Cote for web assistance and all the others that labored to make this an exceptional program and fantastic conference experience. 

 

While you are at the conference begin making plans to attend the 2006 AMS Annual Conference May 24 – May 27 at the Riverwalk Hyatt Regency in San Antonio.   It is the best location in San Antonio including views of the Alamo!  Greg Marshall and Judy Siguaw will do this all over again!  We thank you all and we will see you at Innisbrook this May and in San Antonio in 2006! 

 

James S. Boles, Georgia State University

Joe F. Hair, Jr., Louisiana State University


2005 AMS PROGRAM MANAGERS

 

Consumer Behavior


Diana Haytko, Southwest Missouri State University

 

Business-to-Business Marketing/Channels of Distribution/Supply Chain Management

Gary K. Hunter, Florida International University

 

International/Global Marketing

Bryan Lukas, University of Melbourne

 

Integrated Marketing Communication

Judith A. Garretson, Louisiana State University

 

Marketing Strategy

Mark Leach, Loyola Marymount University

Selling, Sales Management, CRM

Kenneth R. Evans, University of Missouri

 

Merchandising and Store Patronage

Teresa A. Summers, Louisiana State University

Marketing Education and Innovative Teaching

Karin Braunsberger, University of South Florida St. Petersburg
 

Retailing

Rhea Ingram, Columbus State University

Services Marketing

Kevin Gwinner, Kansas State University

 

Ethics, Legal Issues, and Public Policy in the New Economy

Debbie T. McAlister, Texas State University-San Marcos

Qualitative-Quantitative Marketing Research Methods

Thomas G. Brashear, University of Massachusetts Amherst

 

Electronic B2B and B2C Commerce

Ralf Schengber, University of Applied Sciences Muenster

 

Pricing and Product Development

Naveen Donthu,  Georgia State University

Connie Porter, University of Notre Dame

 

Doctoral Colloquium:

John B. Ford, Old Dominion University

 

Mary Kay Doctoral Dissertation Competition

Ralf Schellhase, FH Darmstadt, Fachbereich Wirtschaft

Proceedings Editor:

Harlan Spotts,  Western New England College

 


2004 AMS OFFICERS

 

PRESIDENT

Charles W. Lamb, Texas Christian University

 

EXECUTIVE VICE PRESIDENT/DIRECTOR

Harold W. Berkman, University of Miami

 

PRESIDENT-ELECT

Barry J. Babin, The University of Southern Mississippi

 

VICE PRESIDENT FOR PROGRAMS

Lou Pelton, University of North Texas

 

VICE PRESIDENT FOR PUBLICATIONS

Rajan Varadarajan, Texas A&M University

 

VICE PRESIDENT OF MEMBERSHIP – NORTH AMERICA

John B. Ford, Old Dominion

 

VICE PRESIDENT FOR MEMBERSHIP – INTERNATIONAL

Ram Ramaseshan, Curtin University of Technology

 

VICE PRESIDENT FOR DEVELOPMENT

Anne Balazs, Mississippi University for Women

 

SECRETARY-TREASURER

Greg W. Marshall, Rollins College

 

IMMEDIATE PAST PRESIDENT

M. Joseph “Joe” Sirgy, Virginia Tech

 

 

AMS BOARD OF GOVERNORS

 

CHAIR

J. Thomas Mentzer, University of Tennessee

 

MEMBERS

Jill S. Attaway, Illinois State University

Julie, Baker, Texas Christian University

Leonard L. Berry, Texas A&M University

O.C. Ferrell, Colorado State University

A. Parasuraman, University of Miami

Jagdish N. Sheth, Emory University

Michael R. Solomon, Auburn University

Tamer Cavusgil, Michigan State University

Michael Czinkota, Georgetown University

Rosann Spiro, Indiana University

Dave Stewart, University of Southern California     


2005 AMS Annual Conference Program

Westin Innisbrook Resort

May 25 – May 28

 

Wednesday May 25, 2005

 

AMS Executive Committee Meeting:  7:30 AM – 4:30 PM

 

Special Pre-conference -  Sterling Building - Crown Room

Branding and Corporate Identity:  8:30 AM – 5:00 PM

Chairs: Tom Brown, Oklahoma State and Peter Dacin, Queens University

 

Wednesday May 25

Highlights

 

Text Box: Registration and Exhibits - Edinburgh West
12:30 PM – 5:30 PM

Welcome Reception - Edinburgh
6:00 PM – 7:30 PM

 

 

Concurrent Sessions

1:30-3:00

 

Session 1.1 - Edinburgh I&II

Education:  Innovations in Course Content and Delivery

Session Chair: Phillip Trocchia, University of South Florida, St. Petersburg

 

Reality Education:  The Marketing Apprentice

Carol W. DeMoranville, Northern Illinois University

Elisa Fredericks, Northern Illinois University

Denise D. Schoenbachler, Northern Illinois University

Laura Vazquez, Northern Illinois University

 

An Assessment and comparison of the International Marketing Course

Victoria L. Crittenden, Boston College

Laura Bucks, Boston College

Katherine Fleming, Boston College

Elizabeth J. Wilson, Suffolk University

 

Marketing Metrics:  A Push for Teaching the Value of Marketing as an Asset

Shane D. Smith, University of South Carolina

Thomas J. Madden, University of South Carolina

 

Discussant:  Clay Voorhees, Florida State University

 

Session 1.2 – Edinburgh V

Internet Marketing Issues

Session Chair: Karin Braunsberger, University of  South Florida St. Petersburg 

 

Web Site Personalization and Privacy Concerns

David G. Taylor, Texas Tech University

Donna F. Davis,  Texas Tech University 

 

Consumers’ Attitudes toward Regulation of Internet

Auction Sites: A Third Person Effect Perspective

Kenneth CC Yang, University of Texas at El Paso

 

Assessing the Impact of Corporate Credibility and

Technology Acceptance on  Online Shopping

Esther Swilley: Florida State University

Ronald E. Goldsmith: Florida State University

 

 

 

Session 1.3 – Edinburgh III

Retailing Track: Differences Among Consumer Segments

Session Chair: Chulho Kim, Kyung Hee University

 

Intergenerational Perceptions of Malls: A Comparison between Mothers and their Adolescent Daughters

Craig A. Martin, Western Kentucky University

Lou W. Turley, Western Kentucky University

 

Retailing Disparity Perception: A Tale of Middle-Income Neighborhoods Separate and Unequal?

Cassandra Wells, Morehouse College

Joyce McGriff, Clark Atlanta University

Glenwood Ross, Morehouse College

 

Development and Validation of a Scale to Measure Acculturation to Shopping

Lucette B. Comer, Purdue University

J. A. F. Nicholls, Florida International University

 

Discussant: Chulho Kim, Kyung Hee University

 

 

Session 1.4 – Edinburgh IV

Sales: Managing Customer Relationships

Session Chair:  Rene Darmon, ESSEC Business School

 

Beyond the Marriage Metaphor:  A New Product Development Framework for Key Account Management

Leff Bonney, University of Tennessee

Brian C. Williams, University of Georgia

 

Business-to-Consumer Selling Teams

Derek N. Hassay, University of Calgary

 

An Empirical Investigation of Some Critical Success Factors to Improve Sales Unit Effectiveness

A Tansu Barker, Brock University

Bulent Menguc, Brock University

 

Discussant:  Ellen Pullins, University of Toledo

 

Session 1.5 – Edinburgh VI

B2B: Trust, Loyalty, and Interfirm Governance

Session Chair:  Arun Sharma, University of Miami

 

The Moderating Role of Trust in Determining Inter-Firm Governance mechanism and perceived Performance

Sungmin Ryu, Suffolk University

Soonhong Min, University of Oklahoma

Jeong Eun “John” Park, University of New Hampshire

 

Multiple Levels of Trust and Dependence on Supply Chain Coordination:  An Empirical Test

Janice M. Payan, University of Northern Colorado

 

Formulating Loyalty Attributes in B2B Failure/Recovery Episodes: The Impact of Quality, Service Recovery, Relationship Satisfaction and Trust

Ruben C. Chumpitaz, Catholic University of Lille

Nicholas G. Paparoidamis, Catholic University of Lille

 

Discussant:  Greg Gundlach, University of North Florida

 

Text Box: REFRESHMENT BREAK
3:00 P.M. – 3:30 P.M.
Edinburgh West

 

Concurrent Sessions

3:30-5:00

 

Session 2.1 - Edinburgh I&II

Doctoral Session: Buyer Behavior Issues 

Session Chair:  Christina Chung, University of Southern Mississippi

 

Effects of coupons on Consumer Purchase Behavior:  A Meta-Analysis

Somjit Barat, University of North Texas

Lilly Ye, University of North Texas 

 

Unmasking the Urge:  Exploring the Role of Consumption Urges in Impulse Buying Behavior


Alexandra Aguirre Rodriguez, Univ. of Illinois at

 Urbana-Champaign 

 

Antecedents of Consumer Perception and Purchase of Foreign Products

Larry L. Carter, Old Dominion University

 

 

Session 2.2 – Edinburgh V

From Case Research to Case Studies in Case Teaching:  The Mingling of Theory Development and Learning Strategies

Session Chair and Discussion Leader:  Victoria L. Crittenden, Boston College

 

Alternative Analysis Approaches for Handling Case Data

Elizabeth J. Wilson, Suffolk University

 

Social Learning Theory and the Case Method

William F. Crittenden, Northeastern University

 

Using Cases to Teach Business Ethics

Linda K. Ferrell, University of Wyoming

 

Session 2.3 – Edinburgh III

International:  Consumer Behavior Issues and Global Marketing

Session Chair:  Nizar Souiden, University of Sharjah

 

NIHONMACHI:  The Consumption of Japantown, San Francisco

Nitish Singh, California State University - Chico

Victor Ruiz, California State University - Chico

 

Lifestyles, Attitudes and Media Habits of the ‘NetGens’:  An Exploratory Study of the Net Generation in Bangladesh

Mohammed Abdur Razzaque, University of New South Wales

 

Foreign Made Products:  The Effect of Stereotypes and Consumer Involvement

Khaled Aboulnasr, Fairfield University 

 

Consumer Responses to Sexual Appeal in Cross-Cultural Advertisements:  The Moderating Role of Cultural Value Orientations

Eli Garcia, University of Texas at El Paso

Kenneth C.C. Yang, University of Texas at El Paso

 

Discussant:  Charles M. Hermans,  Missouri State University

 

Session 2.4 – Edinburgh IV

Special Session: The Pursuit of Happiness: A Worthy Focus for Marketers?

Session Chair: Barbara Lafferty, University of South Florida

 

The Pursuit of Happiness: What Does it Mean to Marketers?

Margy P. Conchar,  East Carolina University

 

Cause-Brand Alliances: Do Consumers Purchase Brands to Feel Good?

Barbara Lafferty,  University of South Florida

Erika Matulich,  University of Tampa

Diana L. Haytko, Missouri State University

 

Everyday Quality of Life:  Are Traditional Marketing Models Incomplete?

Neil Higgs,  Research Surveys (Pty) Ltd, Johannesburg, South Africa

 

 

Session 2.5 – Edinburgh VI

Services: Consumer Perceptions in Services Research

Session Chair:  Dwayne Gremler, Bowling Green State University

 

Customer Perceptions of Bank Service Delivery Technologies in the United States and England

Mathew Joseph, Georgia College and State University

David Allbright, Georgia College and State University

George Stone, Rebsamen-ICT Insurance

Julie Tinson, University of West England

Yasmin Sekhon, Bournemouth University

 

Service Innovativeness and Patronage Intention:  The Simultaneous Impacts of Service Characteristics and Consumer Innovativeness

Mohammadali Zolfagharian, University of North Texas

Tanawat Hirunyawipada, University of North Texas

 

Using the Voice-of-the-Customer to Determine the Connection Between Service and Relationship Attributes, Satisfaction, and Retention

Christy Ashley, University of Rhode Island

Jason D. Oliver,  University of Rhode Island

Deborah E. Rosen, University of Rhode Island

 

Discussant: Clay Voorhees, Florida State University

 

Session 2.6 – Edinburgh VII&VIII

Wednesday 4:50 – 6:00

50 Things We Have Learned about Wine Consumers, but Who’s Counting?

Mitch Griffin, Bradley University

Barry J. Babin, University of Southern Mississippi

 

 

Text Box: Registration and Exhibits – 8:30 AM – 4:30 PM
Edinburgh West

AMS Awards Luncheon – 12:00 PM – 1:30 PM
Edinburgh East

Reception – 6:00 PM – 7:30 PM
Copperhead Pool Area (Weather Permitting)

Thursday May 26

Highlights

 

 

Thursday, May 26

Concurrent Sessions

8:30-10:00

 

Session 3.1 - Edinburgh I&II

Strategy: Insights on Networks and Relationship Strategy

Session Chair:  Ali Kara, Penn State UniversityYork

 

Small Business Strategic Networking:  Impacts and Outcomes

Nancy J. Miller University of Nebraska - Lincoln

Terry Besser, Iowa State University

Avinash Malshe, University of NebraskaLincoln

 

The Role of Complementary Assets in the Incumbents’ Retaliation During Technological Substitution:  The Case of Electronic Calculators

Alexander V. Krasnikov, University of South Carolina

 

Inactivity Within Relationships

Srikanth Beldona, University of Delaware

Stefan W. Schuppisser, Horvath and Partner AG

Michael Jay Polonsky, Victoria University

 

Discussant:  Michael Kamins, University of Southern California

 

Session 3.2 – Edinburgh V&VI

Ethics:  Professionalism in Marketing

Session Chair:  O. C. Ferrell, Colorado State University

 

Panelists:

O.C. Ferrell, Colorado State University

Linda Ferrell, University of Wyoming

Debbie T. McAlister, Texas State University

 

Session 3.3 – Edinburgh III

Retailing:  Atmospherics Role in Shopping Experience

Session Chair: Laurie Babin, The University of Southern Mississippi

 

Store Environment and Impulse Buying Behavior: A Supermarket Perspective

Bharadhwaj Sivakumaran, Indian Institute of Technology, Chennai

Piyush Sharma, Nanyang Business School, Singapore

 

Offline and Online Atmospherics: Toward a Typology of Online Environmental Cues

Sacha M. Joseph, Florida State University

Leisa Flynn, Florida State University

 

A Behavioral Model for both Retail Stores and Virtual Stores on the Internet

Peter Weinberg, Saarland University

Sandra Diehl, Saarland University

 

Discussant:  Harriette Bettis-Outland, University of West Florida

 

Session 3.4 - Edinburgh IV

 Research: Qualitative and Quantitative Approaches to Market Research

Session Chair:  Henry Greene, University of Massachusetts, Amherst

 

Using Laddering Techniques in Consumer Behavior Studies

Tania Modesto Veludo-de-Oliveira, University of Sao Paulo (FEAR/USP)

Ana Akemi Ikeda, University of Sao Paulo (FEARP/USP)

Marcos Cortez Campomar, University of Sao Paulo (FEAR/USP)

 

A Structural Guide to Interviewing as Qualitative Research:  The Three Interview Series Model

Elad Granot, University of Massachusetts, Amherst

Henry Greene, University of Massachusetts, Amherst

 

Pooling Regression Models in Marketing Strategy Research

Chih-Wen Wu, Feng Chia University

Luiz Moutinho, University of Glasgow

 

Discussant:  Henry Greene, University of Massachusetts, Amherst

 

Session3.5 - Edinburgh VII

Doctoral Session:  Consumer Perceptual Potpourri

Session Chair: Dave Ortinau, University of South Florida

 

Sources of Persuasion:  A Framework for Online Trust Formation During Information Search

Tracy Harmon, University of South Florida

 

Country of Origin Bias:  A Literature Review and Prescription for the Global World

Dalton Wilcox, Old Dominion University

 

Investigating Individual Differences in Customer Complaint Behavior:  Towards a Comprehensive Conceptual Framework

Piysh Sharma, Nanyang Technological University, Singapore

 

 

Text Box: REFRESHMENT BREAK
10:00 A.M. – 10:30 A.M.
Hosted by South-Western College Publishing
Edinburgh West

 

Concurrent Sessions

10:30-12:00

 

Session 4.1 - Edinburgh I&II

Strategy: Organizational Learning and Marketing Strategy

Session Chair: Annie H. Liu, Loyola Marynmount University

 

Organizational Learning Profiles:  Implications for Innovation and Performance

Felix T. Mavondo, Monash University

Yelena Tsarenko, Monash University

 

Antecedents and Consequences of Organizational Learning in Fast-Growth Firms

Caroline Tan Swee Lin, RMIT University

Kosmas X. Smyrnios, RMIT University

 

Miscalibration as a Substitute for Strategy in High Velocity Environments

Kishore Gopalakrishna Pillai, Florida State University

Ronald E. Goldsmith, Florida State University

 

Discussant:  Chih-Wen, Feng Chia University

 

Session 4.2 - Edinburgh V&VI

Focusing on Improving Salesperson Job Performance and Job Attitudes

Session Chair:  Jule Gassenheimer, Rollins College

 

A Model of the Salesperson Satisfaction/Dissatisfaction Formation Process: The Roles of Expectations, Disconfirmations, Attributions, and Equity Perceptions

Rene Darmon,  ESSEC Business School

 

An Exploratory Study of Chinese Salespersons’ Dispositional Orientations and their Interrelationships                          

Mark S. Johnson, Montclair State University

Eugene Sivadas,  Rutgers, The State University of New Jersey

     

The Relative Impact of Important Sales Presentation Skills Upon Industrial Salesperson Job Performance

Mark Johlke,  Bradley University

 

Discussant:  Harish Sujan, Tulane University

 

Session 4.3 - Edinburgh III

Merchandising & Store Patronage:  Examining Determinants of Retail Customer Intentions

Session Chair:  Teresa Summers, Louisiana State University

 

Online Evaluation of Apparel Products as Part of Female Consumers’ Decision-making

Helena M. De Klerk, University of Pretoria, S.A.

Bertha Jacobs, University of Pretoria, S.A.

Neels van Heerden, University of Pretoria, S.A.

 

Adapting a Comprehensive Physical Store and Environment and Patronage Model to Examine Online Store Environment and Patronage Intentions

Samah H. Ahmed, Indiana University of Pennsylvania

Sandra Forsythe, Auburn University

 

Rural College Student’s Outshopping for Apparel Products

Yingjiao Xu , Ohio University

V. Ann Paulins, Ohio University

 

Discussant: Nancy J. Miller,  University of  Nebraska, Lincoln

 

 


Session 4.4 - Edinburgh IV

IMC:  Advertising:  Deception, Emotion, and Wireless Messages

Session Chair:  John Ford, Old Dominion University

 

The Legal Parameters of Deception in Advertising:  A Content Analysis

E. Carla Mitchell, Elizabeth City State University

Earl D. Honeycutt, Jr., Elon University

 

Toward an Understanding of Consumers’ Perceptions of Wireless Advertising

Carla Peters, Winthrop University

Christie H. Amato, University of North Carolina, Charlotte

 

Do Emotional Internet Advertisements Evoke Similar Psychological Reactions as Emotional Print Advertisements

Sandra Diehl, Saarland  University

Ralf Terlutter, Saarland University

 

Discussant:  Laurie Babin, University of Southern Mississippi

 

Session 4.5 - Edinburgh VII&VIII

Special Session: Wireless and Mobile Marketing 

Session Chair:  Harlan Spotts, Western New England College

 

Integration of Mobile Marketing Applications

into the Communication Mix 

Andrea Rumler,  FHTW, University of Applied

Sciences, Berlin 

 

Usability of Mobile Marketing Applications 

Ralf Schengber, University of Applied Sciences, Muenster

 

Thursday 12:00 – 1:30 

AMS Awards Luncheon

 Edinburgh East

 

 
 

 

 

 

 

 


Thursday May 26

Concurrent Sessions

1:30-3:00

 

Session 5.1 - Edinburgh I&II

Corporate Identity/Associations Research Group: Corporate Branding, Identity, and Costumer Response 

Session Chairs:

Tom J. Brown, Oklahoma State University

Peter A. Dacin, Queen’s University

 

Session 5.2 - Edinburgh V&VI

Services: Understanding Service Quality and Relationship Quality in Service Firms

Session Chair:  Thorsten Hennig-Thurau, Bauhaus-University, Weimar

 

Relationship Strength and Quality in Industrial Services:  A Global Empirical Study

Jim Barry , Nova Southeastern University

Russell Abratt, Nova Southeastern University

 

Turkish Consumers’ Service Quality Perceptions and Satisfaction in Retail Banking

E. Serra Yurtkoru, Marmara University

Beril Sipahi, Marmara University

Sequential Service Quality

Goran Svensson, Halmstad University

 

Discussant:  Brian Bourdeau,  Florida State University

 

Session 5.3 - Edinburgh III

The Changing Environment of Sales and Sales Management

Chair:  Steve Brown, University of Houston

 

Panelists:

Eli Jones, University of Houston

Greg Marshall, Rollins College

Ken Evans, University of MissouriColumbia

Bart Weitz, University of Florida

Tom Ingram, Colorado State University

 

Session 5.4 - Edinburgh IV CB:  Consumer Loyalty Research:  What do We Know?

Session Chair:  Derek Hassay, University of Calgary

 

Consumer Satisfaction-Loyalty Linkage: A Network Perspective

Chiharu Ishida – Virginia Tech

 

Satisfaction, Trust and Commitment as Antecedents of Customer Loyalty – A Dynamic Analysis

Michael D. Johnson, University of Michigan

Andreas Herrmann, University of St. Gallen

Rene Algesheimer, University of Zurich

Dorothea Schaffner, University of St. Gallen

 

Which Ideas Should be Held Under the Term “Loyalty”?

Sharon Rundle-Theile, Griffith University

Discussant: Hieu P. Nguyen, University of Texas at Arlington

 

Session 5.5 - Edinburgh VII&VIII

Ethics:  Cultural Aspects in Marketing Ethics Research and Pedagogy

Session Chair:  O. C. Ferrell, Colorado State University

 

Panelists:

O.C. Ferrell, Colorado State University

Linda Ferrell, University of Wyoming

Tara Lopez, University of Southern Mississippi

Barry J. Babin, University of Southern Mississippi

Christina Chung, University of Southern Mississippi

 

 

Text Box: REFRESHMENT BREAK
3:00 P.M. – 3:30 P.M.
Hosted by: McGraw Hill/Irwin
Edinburgh West

 

Concurrent Sessions

3:30-5:00

 

Session 6.1 - Edinburgh I&II

Special Session:  Reformation of Marketing: Quo Vadamis?"

Chair:  Lou Pelton, University of North Texas

 

Jagdish N. Sheth, Emory University

Shelby Hunt, Texas Tech University

 

Session 6.2 - Edinburgh V&VI

Meet the Editors Session 3:30-5:30

Session Chair:  Rajan Varadarajan, VP for Publications, Academy of Marketing Science

 

Part 1: Navigating the Review Process: Some Guideposts from Journal Editors

Jim Gentry, Editor, Academy of Marketing Science Review

Greg W. Marshall, Editor, Journal of Personal Selling & Sales Management

Laura Peracchio, Associate Editor, Journal of Consumer Research

Venkatesh Shankar, Co-editor, Journal of Interactive Marketing

Steven M. Shugan, Editor-in-Chief, Marketing Science

George M. Zinkhan, Editor, Journal of the Academy of Marketing Science

 

Part 2: From the Editor-Elect: A Vision and Agenda

A. “Parsu” Parasuraman, Editor Elect, Journal of Service Research

Roland T. Rust, Editor Elect, Journal of Marketing

 

 

Friday  May 27

Highlights

Registration and Exhibits – 8:30 AM – 4:30 PM

Edinburgh West

 

Outstanding Teachers Session – 5:00 – 6:15 PM

Edinburgh VII&VIII

 

AMS Presidential Reception – 6:00 PM – 7:00 PM

Edinburgh Foyer

 

AMS Presidential Banquet – 7:00 PM – 9:00 PM

Edinburgh Ballroom

 

 

 

Friday, May 27

 

Session 7.0 – Edinburgh I&II

JAMS Editorial Review Board Meeting (8:00-10:00)

 

 

Concurrent Sessions

8:30-10:00

 

Session 7.1 - Edinburgh V&VI

Doctoral Session: Technology and Marketing

Session Chair:  James R. Pasch, Capella University

 

IT Solutions that Foster Relationship Equity in Customer Relationship management (CRM)

James R. Pasch, Capella University

 

Technologically Savvy Consumers are Driving the Need for Integrated Marketing Communications

Karen E. Mishra, University of North Carolina, Chapel Hill

 

Understanding Consumers’ Technology Adoption:  A Micto-Cultural Perspective on Internet Retail Transactions

Lennora Putit, Warwick Business School, UK

 

Session 7.3 - Edinburgh III

Special Session: Store Image – Theory, Research and Reality:  A South African Perspective

Session Co-Chairs:

Ronel du Preez, Stellenbosch University

Elizabeth M. Visser, Stellenbosch University

 

Session 7.4 - Edinburgh IV

Consumer Behavior Potpourri

Session Chair:  Anne Balazs,  Mississippi University for Women

 

Branding Corporate Philanthropy

John Peloza, University of Calgary

Derek N. Hassay,  University of Calgary

Simon Hudson,  University of Calgary

 

Consumer Authorization: Acquiescing to Informed Consent in High Risk Situations

Merlyn A. Griffiths,  University of California at Irvine

 

An Empirical Examination of Image Congruence Research Using Meta-Analysis

Alexandra Aguirre Rodriquez, University of Illinois

 

Discussant: Charles M. Hermans, Missouri State University

 

Session 7.5 - Edinburgh VII&VIII

Ethics: Regulation and Self-Regulation in Markets

Session Chair:  Michael Polonsky, University of Victoria

 

Consumer Regulatory, and Competition Policy Issues in the Global Airline Industry:  An Exploratory Analysis in Alliances and Mergers

Syed Tariq Anwar, West Texas A&M University

Jacob M. Chacko, Clayton College and State University

 

Burning for Fun or Money:  Illicit consumer behavior in a Contemporary Context

Aubrey R. Fowler, II, University of Nebraska

Barry J. Babin, University of Southern Mississippi

Amy K. Este, University of Southern Mississippi

 

Discussant:  Namita Bhatnagar, University of Manitoba

 

REFRESHMENT BREAK

10:00 A.M. – 10:30 A.M.

Edinburgh West

 
 

 

 

 

 

 

 


Concurrent Sessions

10:30-12:00

 

Session 8.1 - Edinburgh I&II

AMS Board of Governors Meeting

 

Session  8.2 - Edinburgh V&VI

Special Session: Ethics and Local Responsibility in Sales and Sales Management

Session Co-chairs: 

René Darmon, ESSEC Business School

Mark W. Johnston, Rollins College

O.C. Ferrell, Colorado State University

 

Session 8.3 - Edinburgh III

Services: Special Session

Customer Relationship Benefits: A Cross Cultural Perspective

Session Co-Chairs:

Dwayne D. Gremler, Bowling Green State University

Thorsten Hennig-Thurau, Bauhaus-University of Weimar,  Germany

Kevin P. Gwinner, Kansas State University

 

Session 8.4 - Edinburgh IV

Technology Issues in Consumer Behavior

 

Session Chair: Margy P. Conchar, East Carolina University

 

The Role of Self-Efficacy in Predicting Technology Acceptance

Songpol Kulviwat, Hofstra University

Gordon C. Bruner II, Southern Illinois University at Carbondale

James P. Neelankavil, Hofstra University

 

Word of Mouse: Exploring Cross-National Opinion Leadership on the Web

Charles M. Hermans, Missouri State University

Kevin Shanahan, University of Texas at Tyler

Diana L. Haytko, Missouri State University

 

From Gouging Out Eyes to the Mark of the Beast: An Exploratory Investigation into Consumer Concerns about Identification Technology

Thomas Ainscough, University of South Florida at St. Petersburg

Philip J. Trocchia, University of South Florida at St. Petersburg

 

Discussant: Catja Prykop, University of St. Gallen

 

Session 8.5 - Edinburgh VII&VIII Electronic Marketing Issues

Session Chair:  B. Ramaseshan, Curtin University

 

Development prospects in e-mail marketing - conception and empirical findings

Michael H. Ceyp, University of Applied Sciences, Wedel

 

Hidden Data Quality Problems in CRM Implementation

Andrea Reid, Queens’ University Belfast 

Miriam Catterall, Queens’ University Belfast 

 

Determinant Factors on the Success of Adoption of  B2BEC for Manufacturers (SMEs) in Singapore 

B. Ramaseshan, Curtin University of Technology  

Wong Tuck Wing, Curtin University of Technology

Hsiu-Yuan Tsao, Curtin University of Technology

 

An Exploration of the role of Motivation in the Information Search Stage of  e-Shopping  

Susan Rose, Henley Management College

Phillip Samouel, Kingston University

 

Friday  May 27,

Mid-day Sessions

12:10-1:20

 

Session 9.1 - Edinburgh I&II

Special Session: Marketing & Money, a New Course in the Curriculum:  Strengthening the Analytical and Presentation Skills of Marketing Undergraduates

Session Chair: Gopala Ganesh, University of North Texas

 

Session 9.2 - Edinburgh V&VI

Measurement Issues in Marketing

Session Chair:  Salah Hassan, George Washington University

 

The Schlinger View Response Profile:  A Reassessment Using a Large Sample

Arien Strasheim, University of South Africa

Leyland Pitt, Simon Fraser University

Albert Caruana, University of Malta

Deon Noel, University of Witwatersrand

 

Towards and Integrative Perspective for Measuring Brand Equity:  Implications for Brand Portfolio Management

Ahmed H. Tolba, George Washington University

Salah S. Hassan, George Washington University

 

 

Session 9.3 – Edinburgh III

Globalization Potpourri

Session Chair:  Debra Lavantrosser, Capella University

 

The Cultural Acceptance Meter

Debra Levantrosser, Capella University

 

Consumer Behavior Tracking in Modern Retail – Radio Frequency Identification (RFID)

P. Ajay Prasad, IIM Calcutta

Raunak Gupta, IIM Calcutta

Agraj Sharma, IIM Calcutta

 

Marketing Soundness in Women Owned Small Enterprises in India:  A First Level Analysis

P. Narayana Reddy, CBIT Osmania University

 

Session 9.4 - Edinburgh IV

Ethical and Legal Issues

Session Chair: Thomas S. O’Conner, University

of New Orleans

 

Pilfering Grades:  An Exploratory Study Into Classroom Cheating Using Shoplifting Theory

Kevin J. Shanahan, University of Texas, Tyler

 

The Irish View of Intellectual Property Rights and Creativity:  A Marketplace Approach

Thomas  S. O’Connor, University of New Orleans

Terrence M. O’Connor, Louisiana State University

 

Session 9.5 - Edinburgh VII&VIII Marketing Potpourri

Session Chair:  Tom Brashear, University of Massachusettes

 

Modeling Dynamic Software Sampling Strategies  Yanbin Tu, University of Connecticut

Min Lu, University of British Columbia

 

Attention Tracking – A Cost Effective Way to Track Consumer Attention

Karsten Weide, Director of MediaAnalyzer Software and Research USA

 

The Art and Science of Improvisation in Product Innovation:  An Examination of a Neglected Strategic Tool

A. Coskun Samli, University of North Florida

 

 

Friday May 27

Concurrent Sessions

1:30-3:00

 

Session 10.1 - Edinburgh I&II

Purchasing Motivations: Generations, Products and Attitudes

 

Session Chair:  Janice Payan, University of Northern Colorado

 

Exploring the Purchasing Motivations of Generation Y

Stephanie M. Noble, University of Mississippi

Diana L. Haytko, Missouri State University

Joanna Phillips, University of Mississippi

 


Stigmatized Products: Fostering Discourse on those “Products I Would Never be Caught Dead Buying!”

Ainsworth Bailey, University of Toledo

Agnieszka K. Waronska, University of Toledo

 

Multiple Attitude Functions Served by Products: Consumer Behavior Implications

Erika Matulich, University of Tampa

Diana L. Haytko, Missouri state university

Katen Amin, University of Tampa

 

Discussant: Barbara Lafferty, University of South Florida - Tampa

 

Session 10.2 - Edinburgh V&VI

Doctoral Session:  Marketing Strategy Issues

Session Chair: Mark Leach, Loyola Marymount University

 

Implications of Service Provider Innovativeness and innovation Capability in Strategic Outsourcing Agreements

Elten Briggs, University of Oklahoma

 

The Influences of Sales Promotion on Consumers’ Store Choice

Susana Marques da Cunha, ISCTE Business School, Lisbon

Jose Crespo de Carvalho, ISCTE Business School, Lisbon

 

How Does Investment Bank Reputation Influence Merger and Acquisition Deal Characteristics?  A Conceptual Model and Research Propositions

Farrukh J. Karamat, Warwick Business School

 

Session 10.3 - Edinburgh III

International: Marketing Strategy Issues and Global Marketing

Session Chair:  Mohammed Abdur Razzaque, University of New South Wales

 

Offshore Outsourcing of Customer Services and Consumer Behavior:  Towards a Comprehensive Conceptual Framework

Piyush Sharma, Nanyang Technological University

Rajiv Mathur, Percom Limited

Abhinav Dhawan, Solutions Integrated Marketing Services

 

Modeling International Market Development:  The Tools of Production Defining The Stages of Market Evolution 

Janice A. Black, New Mexico State University

Charles M. Hermans, Missouri State University 

 

NIHONMACHI:  The Consumption of Japantown, San Francisco

Nitish Singh, California State UniversityChico

Victor Ruiz, California State University -- Chico

 

Discussant: Nizar Souiden, University of Sharjah

 

Foreign Made Products:  The Effect of Stereotypes and Consumer Involvement

Khaled Aboulnasr, Fairfield University 

 

Discussant: Nizar Souiden, University of Sharjah

 

Sessions 10.4 - Edinburgh VII&VIII

Special Session: MBA  Marketing Education on the cutting Edge:  Best Practices from Crummer Graduate School of Business at Rollins College

Session Chair: Lewis M. Duncan, President, Rollins College

Panelists:

Michael R. Bowers, Rollins College

Jule B. Gassenheimer, Rollins College

Mark W. Johnston, Rollins College

Greg W. Marshall, Rollins College

 

 

REFRESHMENT BREAK

3:00 P.M. – 3:30 P.M.

Edinburgh West

 
 

 

 

 

 

 


Concurrent Sessions

3:30-5:00

 

Session 11.1 - Edinburgh I&II

JPSSM Editorial Review Board Meeting

 

Session 11.2 - Edinburgh V&VI

Jane K. Fenyo Student Paper Award: History, Alumni, and Pathways to the Future

Carol Kaufman-Scarborough, Rutgers University

Jay Lindquist, Western Michigan University

Anusorn Singhapakdi, Old Dominion Univeristy

Paul Larson, University of Manitoba

Carol DeMornaville, Northern Illinois University

Erika Matulich, University of Tampa

 

 

Session 11.3 - Edinburgh III

International: Marketing Management Issues and Global Marketing

Session Chair:  Bryan Lukas, University of Melbourne

 

East Asian and North American Consumers’ Perception of the Corporate Name, Image, Reputation, and Loyalty

Nizer Souiden, University of Sharjah

Norizan M. Kassim, University of Qatar

Heung-Ja Hong, Kansai University

 

Ethnocentrism and Perceptions of the Quality of Home Country and Foreign Artwork:  A comparison of English and Hungarian Arts Visitors

Rita Kottasz, London Metropolitan University

Roger Bennett, London Metropolitan University

 

Consumer Atttitude Toward Cross-Border Brand Alliances: The Roles of Brand Fit, Country of Origin Fit and Brand Familiarity

Larry L. Carter, Old Dominion University

 

Discusant:  Mohammed Abdur Razzaque, University of New South Wales

 

Session 11.4 - Edinburgh IV

AMSReview Editorial Review Board Meeting

 

Session 11.5 - Edinburgh VII&VIII

Research:  Exploring New Perspectives on Old Ideas

Session Chair:  Elad Granot, University of Massachusetts, Amherst

 

Leveraging Advanced Qualitative Techniques in Strategic Brand Management

Laura Oswald, Marketing Semiotics, Inc.

 

Segmenting on Shared Experiences:  A Look into Cohort Analysis

Charles Schewe, University of Massachusetts, Amherst

 

Populence:  The End of Luxury as We Know It

Elad Granot, University of Massachusetts, Amherst

 

Evening Events

 

Friday 5:00 PM – 6:00 PMEdinburgh IV

AMS Annual Business Meeting

 

Friday 5:00 – 6:15 PM – Edininburgh VII&VIII

Special Session:

Academy of Marketing Science: 

Lamb, Hair, & McDaniel Outstanding Marketing Teachers

Vicky Crittenden, Boston College

Dan Goebel, Illinois State University

Salah Hassan, George Washington University

Bob Woodruff, University of Tennessee

 

Saturday  May 28

Morning Sessions

 

Concurrent Sessions

8:30-10:00

 

Session 12.1 - Edinburgh I&II

Social and Non-Profit Marketing

Chair: Debbie T. McAlister, Texas State University

 

Towards a Measure of Social Advertising Skepticism

Mrugank V. Thakor, Concordia University

Karine Goneau, Concordia University

 

Manage the Donation Service Experience: A Case Study of One Nonprofit Organization

Michael Jay Polonsky, Victoria University

Adrian Sargeant, University of Western England

 

The Efficacy of Anti-Smoking Advertisements: The Role of Source, Message, and Individual Characteristics

Namita Bhatnagar, University of Manitoba

Sridhar Samu, University of Manitoba

Norlaine Thomas, University of Manitoba

 

Discussion Leader: Tará Lopez, University of Southern Mississippi

 

Session 12.2 - Edinburgh V&VI

Services:  Customer-Firm Interactions and Communications in Service Industries

Session Chair: Tom Brown, Oklahoma State University

 

Complaint Communication Media and Their Impact on Customer Justice Expectation:  An Exploratory Study

Lilly Ye, University of North Texas

 

Not All Smiles are Created Equal:  How Employee-Customer Emotional Contagion Impacts Service Relationships

Thorsten Hennig-Thurau, Bauhaus-University of Weimar

Markus Groth, University of New South Wales and University of Sydney

Michael Paul, Bauhaus-University of Weimar

Dwayne D. Gremler, Bowling Green State University

 

Social Capital in Co-Production Environments-A Conceptual Model for Knowledge Intensive Business Services

Kishore Gopalakrishna Pillai, Florida State University

 

Discussant: Mohammadali Zolfagharian, University of North Texas

 

Session 12.3 - Edinburgh III

Advances in Sales Force Contest Research

Cancelled

 

Session 12.4 - Edinburgh IV

B2B: Sustaining and Maintaining Supply Chains

Session Chair Adel El-Ansary, University of North Florida

 

The Sustainability of Supply Chain Management

Goran Svensson, Halmstad University,

 

Managing Supply Chain Relationships in a Capacity Constrained Environment

Beth R. Davis, University of Tennessee

Brian S. Fugate, University of Tennessee

 

The Effects of Corporate Environmentalism on Vendor Selection:  An Institutional View

Yujie Wei, Georgia State University

Wesley J. Johnston, Georgia State University

 

Discussant:  Angeline Close, University of Georgia & North Georgia College and State University

 

Session 12.5 - Edinburgh VII&VIII

Marketing Mix, Environment, and Strategy

Session Chair:  Caroline Tan Swee Lin, RMIT University

 

The Role of Top Management in Building Strong Brands:  Can Sticky Rules and Procedures Influence this Relationship

Jelena Dodic, Brand Finance Australia Pty Ltd.

Seigyoung Auh, Brock University

 

An Empirical Study of Marketing Environment, Stragegy and Performance in a Real Estate Marketing Setting

Chih-Wen Wu, Feng Chia University

Luiz Moutinho, University of Glasgow

 

Tradeoff Between Push and Pull Strategy:  The Moderating Role of Brand Awareness

Hsiu-Wen Liu, National Taiwan University

Heng-Chiang Huan, National Taiwan University

 

Discussant:  Yelena Tsarenko, Monash University

 

REFRESHMENT BREAK

10:00 A.M. – 10:30 A.M.

Edinburgh West

 
 

 

 

 

 

 


Concurrent Sessions

10:30-12:00

 

Session 13.1 - Edinburgh I&II

Doctoral Session:  Relationship Marketing Issues

Session Chairs:  Stuart E. Levy, University of Calgary

                           John Ford, Old Dominion

 

How Does Relationship marketing Influence Services Marketing in the Internet:  Repeated Purchase Behaviour in e-Travel Services

Paulo Rita, ISCTE Business School, Lisbon

 

An Examination of Customer –to-Customer Interactions:  A Field Experiment Approach

Stuart E. Levy, University of Calgary

 

The Data Quality for Problem Enactment Model:  The CRM Case

Raul M. Abril, NCR Corporation

 

Session 13.2 - Edinburgh V&VI

Marketing Strategy:  Insights on Market Orientation

Session Chair: Gerald Smith, Boston College

 

Management Leadership Behavior and Market Orientation:  The Relationship and Their Effects on Organizational Effectiveness and Business Performance

Tung-Zong Chang, Metropolitan State College

Su-Jane Chen, Metropolitan State College

Jyh-Shen Chiou, National Chengchi University

 

Technology Adoption, Analytical Capability, and Knowledge Management:  Solving Market Orientation’s “Black Box”

Marjorie Delbaere, University of Manitoba

David Di Zhange, University of Manitoba

Subramanian Sivaramakrishnan, University of Manitoba

 

Feedback System Effectiveness on the MO-Performance Link

Brian S. Fugate, University of Tennessee

Beth R. Davis, University of Tennessee

 

Discussant: Reham A. Eltanatwy, Florida State University

 

Session 13.3 - Edinburgh III

Retailing:  A Look at Various Promotional Issues

Session Chair:  Christina Chung, University of Southern Mississippi

 

Product Category and Promotional Theme Congruency: Its Effect on Preference and Retail Store Image

Adilson Borges, Reims Management School

Barry J. Babin, University of Southern Mississippi            

 

Effectiveness of Trade Show Information: A Comparison of Exhibitor and Visitor Perspectives

Harriette Bettis-Outland, University of West Florida

Aberdeen Leila Borders, University of New Orleans

Wesley J. Johnston, Georgia State University

 

An Empirical Study of Sales Promotion and Consumption Patterns in the Department Store Setting

Chih-Wen Wu, Feng Chia University, Taiwan

Yu-Chen Lin, Tainan Women’s College of Arts and Technology, Tainan

Jo-Hsui Lin, Tainan Women’s College of Arts and Technology, Tainan

 

A Demographic Profile of the Target Audience for Grocery Coupon Promotions

Andrei Mikhailitchenko, Cleveland State University

Thomas W. Whipple, Cleveland State University

 

 

Session 13.4 - Edinburgh IV

Doctoral Dissertation Award Winner Finalists Presentations

Session Chair:  Ralf Schellhase, FH Darmstadt, Fachbereich Wirtschaft, University of Applied Sciences-Darmstadt

 

Bad Apples, Bad Barrels, and The Structure of Marketing Channel Relationships: Analyses of The Propensity for Opportunism and Opportunistic Behaviors

Chiharu Ishida,Virginia Tech

 

 

Basic Perspectives on Consumers´ Web-Related Communication and Behavior: The Concept of Value Expectations and Interactive Communication

Chulho Kim, Kyung Hee University

 


Competitive Advantage for Fast Growth SMEs: A Study of The Effects of Business Orientation and Marketing Capabilities on Firm Performance

Caroline Tan Wee Lin, RMIT University, Melbourne

 

A Consumer-Based Assessment of Alliance Performance: An Examination of Customer Value, Satisfaction and Post-Purchase Behavior

Nacef Mouri, University of Central Florida

 

 

 

Session 13.5 - Edinburgh VII&VIII

Understanding Ourselves: Identity, Brands, and Consumption

Session Chair: Sharyn Rundle-Theile, Griffith University, Australia

 

The Impact of Social Identification on Perceived Brand Value. Results of a Causal Analytic Study

Catja Prykop, University of St. Gallen

Andreas Herrmann, University of St. Gallen

 

Emotional Attachment to Brands: the Construction of a Scale

Hieu Nguyen, University of Texas at Arlington

E. Deanne Brocato, University of Texas at Arlington

 

Racial Identity and Art Consumption

Mohammadali Zolfagharian, University of North Texas

 

Discussant:  Dorothea Schaffner, University of St. Gallen

 

 

CONFERENCE CONCLUDES SATURDAY MAY 28, 2005 AT NOON.

 

CONFERENCE GOLF TOURNAMENT

SATURDAY, TIME:   TBA

 


Academy of Marketing Science

Annual Conference

May 25-28, 2005

Westin Innisbrook Resort, Tampa, Florida

 REGISTRATION FORM

 

General Information   (Please print)

 

Full Name:_________________________________________

              (First)                                      (Last)

 

Name:____________________________________________

    (as you wish it to appear on your badge)

 

Title:_____________________________________________

 

University or

Company: _________________________________________

 

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Address:___________________________________________

 

_________________________________________________

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Country other than USA: _______________________________

 

Telephone:_________________________________________

                      (office)

 

Fax:______________________________________________

 

E-mail: ____________________________________________

 

New member of AMS?     __Yes   __ No

 

1st or 2nd year faculty member:     __ Yes   __ No

 

LUNCHEON/BANQUET ATTENDANCE: (included in registration fee) 

Please check the appropriate space.

____ I will attend the luncheon (Thursday)

____ I will attend the conference banquet (Friday evening)

____ My spouse/partner/guest will also attend the Thursday Luncheon &/or Friday evening banquet (add $40.00 to fee)

       

        Vegetarian? _____


REGISTRATION FEES

(Includes one year membership)

 

REGISTRATION FEE - Please complete the appropriate space(s) and indicate the total fee paid.  Fee is to be paid in U.S. dollars.  You are entitled to the Early-Bird Discount prior to April 25th.  Only new (first time membership) non-student members are eligible for the discounted two year membership.   Refunds are subject to a $40 cancellation fee.

 

AMS Active/Current Member                   $210.00   __________

 

Non Active (Lapsed) AMS Member                $285.00    __________

  Includes $75 current year membership dues          

 

NEW AMS Member (Fellow)                    $335.00         __________

 Includes a discounted two year membership   

 

AMS Active/Current Student  Member    $110.00   __________

 

New or Non Active AMS Student                            $145.00   __________

 Includes current year membership dues

 (Expected Graduation Date:_____________)

 

Spouse/Guest Lunch (Thursday)

  Banquet (Friday) each                  __ @               $  40.00           __________

LESS EARLY-BIRD DISCOUNT

 (Payment prior to April 25, 2005)                          (- $ 30.00)      __________

 

ouse/Guest Lunch (Thursday), Banquet (Friday) ea                                                                   TOTAL                       $               ___________

Make check/money order payable to: Academy of Marketing Science.

Only VISA and MasterCard are acceptable.  If paying by credit card please provide the following:

Visa or MasterCard Number:

_______________________________________________________

Name  on Card___________________________________________________

Expiration date:  _________________________________

Signature: ___________________________________________

Mail This Form and Check/Money Order To:

AMS Annual Conference

University Of Miami

School Of Business Administration

P.O. Box 248012

Coral Gables, Fl  33124-6536, USA

Office:                  305.284.6673

Fax:       305.284.3762

E-Mail:  ams.sba@miami.edu

              www.ams-web.org


HOTEL REGISTRATION FORM

(mail, fax, or call)

The Westin Innisbrook Golf Resort

36750 U.S. Highway 19 North

Palm Harbor, Florida 34684

1800 456-2000 or (727) 942-2000

 (727) 942-5577 (fax) or book online at

http://www.starwoodmeeting.com/book/academy)

 

Print or type:

NAME:    _____________________________________________   

 

ADDRESS: ___________________________________________

 

___________________________________________________________

                 CITY                                                   STATE                                                            ZIP 

 

TELEPHONE (____________)_____________________________________

 

Arrival Date:   _________________           Time: _______________

 

Departure Date:  _____________             Time: _____________

 

AMEX _____ VISA ______  MasterCard _____   Diners _____   Discover ______

 

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Exp. Date:  _______________

 

Name on Card_______________________________________________

 

Signature:  ________________________________________________

 

A deposit equal to one night will be charged to your credit card. If you do not wish to use a Credit Card for your confirmation, please mail your check or money order payable to the Westin Innisbrook Golf Resort with your reservation request. In order to avoid forfeiture or your deposits, all cancellations must be received not later than 72 hours before arrival date.

 

 

 

q         DELUXE GUEST ROOM (2 QUEEN BEDS)          $ 99

 

q         JUNIOUR SUITE (2 QUEENS OR 1 KING)            $109

 

q         ONE BEDROOM SUITE (1 KING OR 2 TWINS)   $119

 

 ___  Smoking    ___ Non    ___king    ___ 2 queens    ___ 2 twins

 

 

   * Nightly rates are subject to 11% tax all resort charges are

       included.

   *Special requests cannot be guaranteed, but we will do our best to

       accommodate you.

                                                                               

 
 

 

 

 

 

 

 

 

 

 

 

 


AIR TRAVEL

 

The Academy of Marketing Science along with American Airlines have joined together to offer a special discount round-trip, unrestricted day coach fares to attendees of the 2005 AMS conference.  The discount applies to travel within the U.S. and Canada on American to and from the conference between May 21-31, 2005.  Reservations must be made and tickets purchased at least seven days prior to departure to obtain 5% discount and 10% discount for tickets purchased 30 days in advance.  In some cases, this discount may not be the most economical fare, depending on routing and other special promotions.  You must mention Academy of Marketing Science Group Number for Special Rate.

 

American Airlines

1-800-433-1790

Group ID # A2655AY

 

 

……………………………………………………………………

 

CAR RENTAL

 

The Academy Of Marketing Science and Alamo have joined together to offer a special car rental discount of up to 15% to attendees of AMS members.  By calling Alamo at the toll-free number below and identifying the group id number and rate code, you will be eligible for special discount fees.  This discount is available throughout the year.

 

Alamo-rent-A-car, inc. (alamo.com)

1-800-732-3232

Group ID #694857

Rate Code GR


Conference Proceedings

Conference proceedings CD/ROMs are now being prepared under the editorship of Harlan Spotts, Western New England College.  The registration fee covers the cost of the CD/ROM proceedings that should be available at the time of registration/check-in at the conference.   If you wish additional copies, you may use the form below.

Order Form

Harlan Spotts Editor, Developments In Marketing Science, Volume XXVIII (Coral Gables, Florida: The Academy Of Marketing Science, 2005).

ISSN: 0149-7421                     ISBN: 0-939783-27-4

$  30.00    (U.S.) for extra copy at conference

$  30.00    (U.S.) for Fellows Of The Academy Of Marketing Science.

$  50.00     (U.S.) for library copies.

Note to library acquisition departments

This volume will have been published by June 2005, with copies distributed to the participants at the 2005 annual conference.  Copies are in hand ready for shipment, and it is not necessary to verify publication from secondary sources.

To Order:

Please Send _____ Copies of Developments in Marketing Science, Volume XXVIII

 

Name __________________________________________

 

Address _______________________________________

 

City, State, Zip _________________________________

 

Province, Country ____________________________

Enclosed is check/money order payable to the Academy of Marketing Science in the amount of $ ___________.   Please add $ 5.00 (U.S.) for postage and handling and  $15.00 out of U.S.. (by air).

Mail This Order To:

Academy of Marketing Science

University of Miami

P.O. Box 248012

Coral Gables, FL 33124, USA


 

The Academy of Marketing Science

 

The Academy of Marketing Science is an organization comprised of both marketing practitioners and academicians dedicated to the advancement of marketing knowledge.  The Journal of the Academy of Marketing Science, published quarterly, offers a forum for fellows of the academy to publish both empirically and conceptually oriented marketing papers.  The annual conference provides fellows of the academy an opportunity to exchange ideas, present research results, and interact with one another on matters of professional interest.  Both academicians and marketing practitioners oriented toward the development of basic knowledge in marketing are cordially invited to inquire concerning affiliation with the academy.  Corporate memberships are available and may be of special interest to firms with two or more marketers wanting to affiliate with the academy.

 

Academy Membership

 

Annual AMS Membership Dues are $75.00 (US) for Members and $35 (US.) for Students. You may become a member by writing to:

Academy of Marketing Science

University of Miami

P.O. Box 248012

Coral Gables, FL 33124, USA

 

Special Note On The Registration Fee

All attendees must pay the conference registration fee.  This includes special guest speakers, members of the press, participants who can attend only one session, students working at the conference to assist with local arrangements, and officers of the academy.  Strict adherence to rules regarding payment of the registration fee is necessary to prevent the Academy from incurring a financial loss on the conference.


Alphabetic Index of Program Participants

 


A

 

 

Aboulnasr

K

10.3

Abratt

R

5.2

Abril

R

13.1

Ahmed

S

4.3

Ainscough

T

8.4

Algesheimer

R

5.4

Allbright

D

2.5

Amato

C

4.4

Amin

K

10.1

Anwar

S

7.5

Ashley

C

2.5

Auh

S

12.5

 

 

 

B

 

 

Babin

B

     2.6,5.5,7.5,13.3

Babin

L

                  3.3,4.4

Bailey

A

10.1

Balazs

A

7.4

Barat

S

2.1

Barker

A

1.4

Barry

J

5.2

Beldona

S

3.1

Bennett

R

11.3

Besser

T

3.1

Bettis-Outland

H

                3.3,13.3

Bhatnagar

N

                7.5,12.1

Black

J

10.3

Bonney

L

1.4

Borders

A

13.3

Borges

A

13.3

Bourdeau

B

5.2

Bowers

M

10.4

Braunsberger

K

1.2

Briggs

E

10.2

Brocato

E

13.5

Brown

T

                5.1,12.2

Brown

S

5.3

Bruner II

G

8.4

Bucks

L

1.1

 

 

 

C

 

 

 

 

Campomar

M

3.4

Carter

L

2.1,11.3

Caruana

A

9.2

Catterall

M

8.5

Ceyp

M

8.5

Chacko

J

7.5

Chang

T

13.2

Chen

S

13.2

Chiou

J

13.2

Chumpitaz

R

1.5

Chung

C

           2.1,5.5,13.3

Close

A

12.4

Comer

L

1.3

Conchar

M

                  2.4,8.4

Crittenden

V

           1.1,2.2,11.5

Crittenden

W

2.2

 

 

 

D

 

 

da Cunha

S

10.2

Dacin

P

5.1

Darmon

R

             1.4,4.2,8.2

Davis

D

1.2

Davis

B

               12.4,13.2

de Carvalho

J

10.2

Delbaere

M

13.2

DeMoranville

C

                1.1,11.2

Dhawan

A

10.3

Diehl

S

                  3.3,4.4

Dodic

J

12.5

du Preez

R

7.3

Duncan

L

10.4

 

 

 

E

 

 

El-Ansary

A

12.4

Eltanatwy

R

13.2

Este

A

7.5

Evans

K

5.3

 

 

 

F

 

 

Ferrell

L

2.2, 3.2, 5.5

Ferrell

O

3.2, 5.5, 8.2

Fleming

K

1.1

Flynn

L

3.3

Ford

J

4.4

Forsythe

S

4.3

Fowler

A

7.5

Fredericks

E

1.1

Fugate

B

               12.4,13.2

 

 

 

G

 

 

Ganesh

G

9.1

Garcia

E

2.3

Gassenheimer

J

                4.2,10.4

Gentry

J

6.2

Goebel

D

11.5

Goldsmith

R

                  1.2,4.1

Goneau

K

12.1

Granot

E

                3.4,11.5

Greene

H

3.4

Gremler

D

           2.5,8.3,12.2

Griffin

M

2.6

Griffiths

M

7.4

Groth

M

12.2

Gundlach

G

1.5

Gupta

R

9.3

Gwinner

K

8.3

 

 

 

H

 

 

Harmon

T

3.5

Hassan

S

                9.2,11.5

Hassay

D

1.4, 5.4, 7.4

Haytko

D

2.4,8.4,10.1

Heerden

N

4.3

Hennig-Thurau

T

           5.2,8.3,12.2

Hermans

C

2.3, 7.4, 8.4, 10.3

Herrmann

A

                5.4,13.5

Higgs

N

2.4

Hirunyawipada

T

2.5

Honeycutt

E

4.4

Hong

H

11.3

Huan

H

12.5

Hudson

S

7.4

Hunt

S

6.1

Hyman

M

10.5

 

 

 

I

 

 

Ikeda

A

3.4

Ingram

T

5.3

Ishida

C

5.4

 

 

 

J

 

 

Jacobs

B

4.3

Johlke

M

4.2

Johnson

M

4.2, 5.4

Johnston

M

8.2. 10.4

Johnston

W

               12.4,13.3

Jones

E

5.3

Joseph

M

2.5

Joseph

S

3.3

 

 

 

K

 

 

Kamins

M

3.1

Kara

A

3.1

Karamat

F

10.2

Kassim

N

11.3

Kaufman

C

11.2

Kim

C

1.3

Klerk

H

4.3

Kottasz

R

11.3

Krasnikov

A

3.1

Kulviwat

S

8.4

 

 

 

L

 

 

Lafferty

B

                 2.4,10.1

Larson

P

11.2

Levantrosser

D

9.3

Levy

S

13.1

Lin

C

                 4.1,12.5

Lin

Y

13.3

Lin

J

13.3

Lindquist

J

11.2

Liu

A

4.1

Liu

H

12.5

Lopez

T

                 5.5,12.1

Lukas

B

11.3

 

 

 

M

 

 

Madden

T

1.1

Malshe

A

3.1

Marshall

G

           5.3, 6.2,

10.4

Martin

C

1.3

Mathur

I

10.5

Matulich

E

2.4, 10.1, 11.2

Mavondo

F

4.1

McAlister

D

                 3.2, 12.1

McGriff

J

1.3

Menguc

B

1.4

Mikhailitchenko

A

13.3

Miller

N

                  3.1, 4.3

Min

S

1.5

Mishra

K

7.1

Mitchell

E

4.4

Moutinho

L

                 3.4, 12.5

Mthur

R

10.3

 

 

 

N

 

 

Neelankavil

J

8.4

Nguyen

H

                 5.4, 13.5

Nicholls

J

1.3

Noble

S

10.1

Noel

D

9.2

 

 

 

O

 

 

O’Conner

T

9.4

O’Connor

T

9.4

Oliver

J

2.5

Ortinau

D

3.5

Oswald

L

11.5

 

 

 

P

 

 

Paparoidamis

N

1.5

Parasuraman

A

6.2

Park

J

1.5

Pasch

J

7.1

Paul

M

12.2

Paulins

V

4.3

Payan

J

                 1.5, 10.1

Peloza

J

7.4

Pelton

L

6.1

Peracchio

L

6.2

Peters

C

4.4

Phillips

J

10.1

Pillai

K

                 4.1, 12.2

Pitt

L

9.2

Polonsky

M

            3.1, 7.5, 12.1

Prasad

P

9.3

Prykop

C

                 8.4, 13.5

Pullins

E

1.4

Putit

L

7.1

 

 

 

R

 

 

Ramaseshan

B

8.5

Razzaque

M

         2.3, 10.3, 11.3

Reddy

P

9.3

Reid

A

8.5

Rita

P

13.1

Rodriguez

A

                  2.1, 7.4

Rose

S

8.5

Rosen

D

2.5

Ross

G

1.3

Ruiz

V

2.3

Rumler

A

4.5

Rundle-Theile

S

5.4, 13.5

Rust

R

6.2

Ryu

S

1.5

 

 

 

S

 

 

Samli

A

9.5

Samu

S

12.1

Sargeant

A

12.1

Schaffner

D

                 5.4, 13.5

Schelhaus

R

13.4

Schengber

R

4.5

Schewe

C

11.5

Schoen-bachler

D

1.1

Schuppisse

S

3.1

Sekhon

Y

2.5

Shanahan

K

                   8.4, 9.4

Shankar

V

6.2

Sharma

A

                   1.5, 9.3

Sharma

P

           3.3, 3.5, 10.3

Sheth

J

6.1

Shugan

S

6.2

Singh

N

2.3

Singha-pakdi

A

11.2

Sipahi

B

5.2

Sivadas

E

4.2

Sivaku-maran

B

3.3

Sivaramakrishnan

S

13.2

Smith

S

1.1

Smith

G

13.2

Smyrnios

K

4.1

Souiden

N

2.3, 10.3, 11.3

Stone

G

2.5

Strasheim

A

9.2

Sujan

H

4.2

Summers

T

4.3

Svensson

G

                5.2, 12.4

Swilley

E

1.2

 

 

 

T

 

 

Taylor

D

1.2

Terlutter

R

4.4

Thakor

M

12.1

 

 

 

Thomas

N

12.1

Tinson

J

2.5

Tolba

A

9.2

Trocchia

P

                  1.1, 8.4

Tsao

H

8.5

Tsarenko

Y

                 4.1, 12.5

Tu

Y

9.5

Turley

L

1.3

 

 

 

V

 

 

Varadarajan

R

6.2

Vazquez

L

1.1

Veludo-de-Oliveira

T

3.4

Visser

E

7.3

Voorhees

C

                  1.1, 2.5

 

 

 

W

 

 

Waronska

A

10.1

Wei

Y

12.4

Weide

K

9.5

Weinberg

P

3.3

Weitz

B

5.3

Wells

C

1.3

Whipple

T

13.3

Wilcox

D

3.5

Williams

B

1.4

Wilson

E

                  1.1, 2.2

Wing

W

8.5

Woodruff

B

11.5

Wu

C

3.4, 4.1, 12.5, 3.3

 

 

 

X

 

 

Xu

Y

4.3

 

 

 

Y

 

 

Yang

K

1.2, 2.3

Ye

L

2.1, 12.2

Yurtkoru

E

5.2

 

 

 

Z

 

 

Zhange

D

13.2

Zinkhan

G

6.2

Zolfag-harian

M

2.5, 12.2, 13.5

 

 

 

 

 

 

 


 

The Academy of Marketing Science

Honors

Dr. Naresh Malhotra

2005 AMS CUTCO/Vector

Distinguished Marketing Educator

 

PHOTO

 

Dr. Naresh K. Malhotra is Regents' Professor (Highest Academic Rank in the University System of Georgia), College of Management, Georgia Institute of Technology. He is listed in Marquis Who’s Who in America continuously since 51st Edition 1997, and in Who’s Who in the World since 2000.

 

In an article by Wheatley and Wilson (1987 AMA Educators' Proceedings), Professor Malhotra was ranked number one in the country based on articles published in the JMR during 1980-1985.  He also holds the all-time record for the maximum number of publications in the Journal of Health Care Marketing.  He is ranked number one based on publications in JAMS since its inception through Volume 23, 1995.  He is also number one based on publications in JAMS during the ten-year period 1986-1995.  In an Editorial by Schlegelmilch (JIM, 11(1), 2003), Malhotra was ranked number one based on publications in the International Marketing Review from 1992 to 2002.

 

He was President, Academy of Marketing Science, 1994-1996.  He is a Distinguished Fellow of the Academy and Fellow, Decision Sciences Institute.  His book entitled Marketing Research: An Applied Orientation, Fourth Edition, was published by Prentice-Hall, Inc in 2004.  This book has been translated into Chinese, Spanish, Russian, Portuguese, Hungarian, and French.  He has also published Basic Marketing Research, second edition.

 

Dr. Malhotra is a member and Deacon, First Baptist Church, Atlanta.  He lives in the Atlanta area with his wife Veena, and children Ruth and Paul.