A Message from our
Andi DeFelice, ABR, Associate Broker, Exclusive
Buyer's Realty, Savannah, GA
It’s hard to believe
that it is already summer. Hopefully we are all looking forward
to a busy season and the ability to also find time for some R&R.
month, President elect Rich Harty and I will be attending the NAREE (National Association of Real Estate
Editors) conference in Austin, Texas. There we
will have the opportunity to meet, one on one, with Real Estate
journalists from around the
year, I had the pleasure of meeting Ilyce Glink, who has featured
NAEBA in her best-selling book 100 Questions Every First Time
Home Buyer Should Ask.
It is our goal to come away from the conference with media
contacts that we can match with members so we can all start to be
featured in our local press.
Obviously, the topic of dual agency will be top of mind as we meet
with the editors. Is there another
topic you would like discussed? Please let either
Rich or me know and we will try to work it in.
you'll see further in this newsletter, NAEBA Staff and many dedicated
member volunteers have been working on many projects including the NAEBA
2020 Conference, CEBA Online Course delivery, NAEBA Member Resource
Library, NAEBA Educational Webinars, NEW NAEBA podcasts and Public
Relations through our Meltwater Platform. We all
acknowledge 2018 was a year of recovery and 2019 is the year of rebuilding. This is
evident in our renewed committees, volunteer participation and staff
support. Things may not be moving as quickly as some would
like, but they are moving! Check it out, offer assistance and
applaud the efforts of our staff and volunteers.
The Executive Director's Corner...
Linda M. Surovick, NAEBA Executive Director/NRSI
Moving forward in a BIG WAY…
In last month’s newsletter, I
shared the culmination of much hard work and effort of staff and
volunteer leadership unveiling the NAEBA Five Year Strategic Plan
that highlighted four Goals that serve as our blueprint to empower
NAEBA to maintain its position as a relevant, nimble, forward
thinking organization. I’m pleased to announce that we have finalized
the Request for Proposal (RFP) process to overhaul the NRSI Database
as well as the back-end of the consumer website (www.naeba.org). In keeping with the strategic plan’s goal of
technology regeneration, the project will address much needed database pain
- Ability to view sent leads with time
stamps in real time to ensure leads are received by agents and
- Tag database data for accurate and
- Real Time Text Alerts to Agents when
new leads are sent.
- New Agent Request Form on www.naeba.org
- Online link where agents can provide
NRSI with lead updates.
- Ability to control End-to-end
functionality of the consumer website and CRM platforms.
- Run monthly reports/checks to ensure
security and updates are working properly on website.
- Update of automated lead process
The database itself is quite
dated and will be completely reconstructed to keep up with the
evolving needs of consumers and the referral service. We met with
four qualified vendors and explained the ongoing challenges of our
current system and subsequently fielded timely proposals from each.
After much due diligence we selected Resound Creative Media, LLC as our
agency partner to assist us with the project as the most qualified
and appropriate partner to elevate our technology and to ensure we
have the most current and proper tools necessary to efficiently
manage the needs of the business. Please join me in thanking David Alvarez
for his time and commitment as he ran lead on the RFP process.
We are extremely excited to welcome the very talented staff and
leadership at RESOUND
to the NAEBA Team!
focus on helping NAEBA Members in the area of PRACTICE MANAGEMENT
specifically the benefits of hiring, growing and engaging your team.
NAEBA is pleased to welcome guest speaker, Linda Michaels,
Owner, AZ HR
Hub, Phoenix, Arizona. Linda serves as the Central Valley
Area Chair for SHRM of Greater Phoenix (SHRMGP) which is a local
affiliate chapter of the National Society for Human Resource
Management (SHRM), the world's largest professional membership organization
in Human Resource Management. Our PRACTICE MANAGEMENT focus will be
delivered in two webinars on two complimenting topics on June
10th & June
17th. Recordings will be available to NAEBA members post
NAEBA is pleased to introduce our NEW Member...click
on his name and send him a personal welcome message!
Throgmorton, ABR, e-Pro
Peninsula Realty, Carmel by the Sea,
relaunches the Member Resource Library
A big thank
you goes out to Andrew Show who
worked many hours with staff reviewing and updating the contents of
the old Member Resource Library. His contributions
included the review of the best of the old content plus updated new
material, giving us a great place to start with the RELAUNCH of this Member Benefit. Our library contains documents and
resources shared by members to members. The goal of the
Resource Library is to share member’s contributions with each other
for ideas, guidance, education and inspiration. We have added a
new feature called “Mental Vitamins” –Articles by
"masters" such as Jim Rohn, Zig Ziglar, Tom Hopkins and others. NOW IT IS YOUR TURN! If you would like to add a document to this library
to share with other NAEBA Members please forward your submission to
Linda Surovick, Executive Director at firstname.lastname@example.org. Once
reviewed, we will add your contribution and then send a message to
members that a new document has been posted and ready to share! Log
in and check it out!
Podcasts are on the way!
Listen up Home Buyers is a
brand new podcast in the works featuring conversations with NAEBA
Brokers and Agents.
Each 15-20 minute podcast will feature
a member of NAEBA sharing their home buying advice.
Learn more about the new NAEBA podcast and how you
can be a featured guest by emailing Victoria Henderson: Victoria@buyersagent.com
The new NAEBA podcast is one of
the ways your NEABA Board is working to promote the value of
Exclusive Buyer Agency.
congratulates the following members who CLOSED THE LEAD...
reported April 1, 2019 to April 30, 2019)
An update from David Alvarez, Director of
As we kicked off the 2nd quarter of 2019, the month
of April carried over positive momentum created throughout the 1st
quarter of the year. The NAEBA Referral Service (NRSI) matched 305 prospective home buyers
with buyer agents to begin their property search.
Of the 305 prospective home buyers, 167 were matched with
NAEBA Agents, 128 were matched with Best-Non-NAEBA (BNN) Agents, and
10 agent requests went unplaced. Revenue was essentially flat compared to a
year ago falling by the slightest of margins under last year’s
mark. Additionally, the month of April 2019 produced a total of 30 closings
between NAEBA and BNN Agents, while web traffic also
saw a significant increase as 6,740 visitors visited www.naeba.org
during the month of April 2019 compared to 3,756 a year ago.
Lastly, we encourage NAEBA Members with questions, or feedback
regarding NRSI, to please feel free to email us at email@example.com.
WELCOME NEW Chair...
is pleased to announce another new chair to join NAEBA's leadership
NAEBA's 2019 Meltwater
Task Force Chair
Richard Rosa, Co-founder
& Co-owner of Buyers Brokers Only, LLC, Haverhill, MA
So you are most likely
asking what is Meltwater? Meltwater
is a media intelligence company who provides
media monitoring and social media monitoring to help companies grow
and build their brand. NAEBA is currently contracted for three
years to use this cloud based tool and under the leadership of RIch
Rosa, NAEBA will distribute Press Releases using the Meltwater global
media database promoting NAEBA, NAEBA Members and the value of
Exclusive Buyer Agency.
Keep involved with your
Board of Directors...
Members now have a page on our member site www.naeba.info
dedicated to the Minutes
of the Board of Directors for NAEBA. It is password
protected and available to members only, so log in
and keep abreast of where we are going!
Members in the News...
Buyer Agent Real Estate Firm Buyers Brokers Only, LLC Earns Super
Service Award for the Eighth Time