Be a Part of PSDA's First Young Innovators Conference
If you believe in the power of using new technology, capitalizing on new trends, sharing ideas with infectious people — and if this ad resonates with you — there's an energizing new event for you: the first-ever PSDA Young Innovators Conference, to be held June 5-6 at the Hyatt Regency Denver.
The conference is a groundswell effort led by Sarah Scudder, a partner and the chief growth officer at distributor The Sourcing Group, and Gordon Klepec, vice president of sales and marketing at Wright Business Graphics — the Portland, Ore.-based print communications company sponsoring the event.
Scudder says the conference will focus on two simple but important objectives: 1) Develop strategies to recruit, hire and retain youth, and 2) Discuss ways to remain relevant by innovating through the use of technology. It will include short keynotes, panel discussions, breakout sessions, a networking dinner in downtown Denver and more.
The target audience is owners and employees of distributors and manufacturers under the age of 50 who would like to learn ways to innovate, attract youth and incorporate new ways of thinking into their businesses.
June Webinar Series: LinkedIn Sales Training
Want to know how you rank in your LinkedIn selling skills? Take this 10-question, two-minute survey and get your score from 0-100. Want to increase that score?
LinkedIn is the No. 1 professional network. You can't afford to ignore if you want to grow your business. However, most people have not had formal training on how to leverage LinkedIn. That is why PSDA has arranged for members to attend the Social Selling Boot Camp at no charge. Sign up to attend this series of four webinars.
The first webinar on how to build an outstanding LinkedIn profile is on June 4 at 1 p.m. ET. Register now.
Clemson Offers Mailing, Fulfillment and Marketing Services Webinar Series to PSDA
Once again this summer, the Department of Graphic Communications at Clemson University is teaching an online class on “Mailing, Fulfillment and Marketing Services” and is offering it to the industry as a webinar series. The webinar series runs from May 27 through July 29.
The class is not designed for mail specialists; rather it is for the CSR, sales rep, designer, planner or even the operator of the press equipment to help them understand the critical elements in the mail prep. Almost every printer can tell a story about a mail mistake that cost them thousands of dollars in lost postage savings. This series is designed to educate your team as to what to look for, what to avoid and how to maximize the potential customer response rates.
You can pick and chose which webinar sessions you want to share with your employees, you can watch all 20, or you can pick the five or six that best fit your company. The topics include basic USPS guidelines for First Class Mail and Standard Mail, mailpiece design, database management, mail prep software applications, basic elements of a fulfillment operation, fulfillment implementation procedures, trade show support and opportunities, marketing strategies for the print industry, and how to track and measure the results. A full schedule is available online.
There will be 20 sessions approximately 50 minutes each, and all will be available until Sept. 30 for viewing. The cost is $400 for the 10 weeks/20 webinars, but PSDA members receive a $50 discount.
If you have any questions, please contact Dr. John Leininger.
Member and Industry News
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Would you like to see your company’s news in this section of the bimonthly Print Solutions e-newsletter? It’s extremely easy! Simply send press releases/ideas for briefs to Alexa Schlosser, the editor of this publication, and we will slot it in an upcoming issue.
Did you recently hire a new employee? Add a new product or piece of equipment? Expand your facilities? We want to know!
Admore Wins Multiple Local and National Awards
PSDA member Admore, an Ennis, Inc. company, started the award season out strong by taking home multiple local and national awards. Top prizes for its 11th annual Halloween promotion, “Treasures Untold” included both the coveted “People's Choice” award from the 25th Annual Gallery of Superb Printing Competition and the grand “Best of Show” award from the 21st Annual FSEA (Foil & Specialty Effects Association) Gold Leaf Awards Competition.
Admore took home a total of six awards for five different pieces in multiple categories at the “Gallery of Superb Printing Competition” awards dinner on April 29, 2014, sponsored by the Detroit Club of Printing House Craftsmen. The program is held each year to recognize deserving companies for their outstanding workmanship in the printing industry. They are judged based upon the quality of the overall piece and are evaluated on registration, ink coverage, color intensity, dot structure and finishing.
During the FSEA Gold Leaf Awards Competition, also held on April 29, 2014, Admore won a total of three awards. The “2013 Official White House Holiday Card” won the “Silver Leaf Award” for excellence in Foil Stamping & Embossing in the category of Greeting Cards. “Treasures Untold” won the “Gold Leaf Award” for Best Use of Foil & Embossing, in the Presentation Folders category and also the overall “Best of Show” for the competition.
Allen-Bailey Tag & Label Expands Sales Team
PSDA member Allen-Bailey Tag & Label Inc. recently added two new members to its sales team: Tom Kehoe and John Kilcoyne.
Kehoe has an extensive background in sales and business development. He spent many years at Kodak, and most recently worked in pharmaceutical sales.
Kehoe will be responsible for tag and label direct sales in territories mainly consisting of New York state and the Western states region. In addition to handling the Four Season accounts, he will prospect and develop business with existing and new customers.
Kilcoyne also brings a wealth of sales experience to his new role, having most recently worked with copier/fax business technologies. He will be tasked with developing and growing sales under the distributor channel, which includes long-standing customers such as Business Forms Specialty, Data Imaging, KBF Print Technology and Document Concepts. Kilcoyne will serve existing customers as well as develop Allen-Bailey's two large distributor franchises: American Solutions for Business and Proforma.
Discount Labels Adds New Features to Website
PSDA member Discount Labels recently added two new features to its website that will make it easier for customers to accurately quote orders: a new freight calculator tool and expanded quote options.
Once customers configure their order online, they can choose their preferred shipping method and see their freight price immediately. "We understand that minimizing freight costs is important for our customers," said Lisa Manning, the company's brand manager. "That's why we've worked diligently with our shipping partners to establish publishable pricing options to eliminate the guesswork."
In addition to the freight calculator, customers also can now get instant price quotes for selected quantities not published in the Discount Labels catalog, alleviating the need to call a company representative. Order quotes exceeding $2,000 will continue to be completed by a representative. All quotes created online can be viewed on the distributor's "My Account" page.
These new features are just part of the self-service tool available on the company's website. The website also features 24/7 access to catalog products with easy online ordering. Once logged in, distributors can view their order history and check the status of existing orders.
drupa 2016 to Relaunch, Restructure Trade Show with a Key Focus on Future Technologies
After a strategic realignment, drupa 2016, the No. 1 trade fair for print and cross-media solutions, will be re-launched with a substantially revised nomenclature and a new key visual. With the slogan "touch the future," it will focus on the industry's innovative strength and establish a platform for future technologies. This re-launch was recently announced at a press conference during the interpack 2014 trade fair (leading trade show for the packaging industry) in Düsseldorf, Germany. drupa will take place from May 31 to June 10, 2016, at the fairgrounds in Düsseldorf.
"No other trade fair — regional or international, niche market event or special trade show — is of similar relevance for the entire industry," said Werner Matthias Dornscheidt, president and CEO of Messe Düsseldorf.
The secret of this event's success can be summed up in three points: identifying trends, actively promoting these trends and developing the appropriate trade show concepts. drupa 2016 will stand for "print & cross-media solutions." All technical processes related to the areas of printing and cross-media, the entire range of applications and business areas will be presented at the trade fair. Solution-oriented technologies and applications, as well as innovative business ideas and best-practice examples, will be the focus. drupa's new title — No. 1 for print and cross-media — sums it up.