June 5, 2014

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Wilmer January 2014

Do You Have a Few Minutes?
Respond to PSDA's Top Trade Printer Survey

PSDA's 2014 Top Trade Printer survey is now open. Every year, Print Solutions publishes the results of the Top Trade Printer survey and features companies that respond. Check out last year's Top Trade Printer coverage. If you don't fill out the survey, you won't be recognized in the issue. Don't let us overlook you!

Respond to the survey by Friday, June 20.

Even in you don't think you'll rank near the top of the list, we still hope you'll respond! We want to hear about and acknowledge your successes even if your company isn't huge.

Complete the survey now.

Lancer Label April 2014


Have You Submitted for a PEAK Award Yet?

The PEAK Awards are upon us once again, and submissions are due this month! The PEAK Awards recognize industry firms that innovate and help customers grow. Since 1995, the program has awarded teams that make bold decisions, connect with customers in new ways and deliver benefits to end users.

Registration is open for this year's PEAK Awards. Submit your best work by June 20!
Clemson Offers Mailing, Fulfillment and Marketing Services Webinar Series to PSDA

Once again this summer, the Department of Graphic Communications at Clemson University is teaching an online class on “Mailing, Fulfillment and Marketing Services” and is offering it to the industry as a webinar series. The webinar series runs from May 27 through July 29.

The class is not designed for mail specialists; rather it is for the CSR, sales rep, designer, planner or even the operator of the press equipment to help them understand the critical elements in the mail prep. Almost every printer can tell a story about a mail mistake that cost them thousands of dollars in lost postage savings. This series is designed to educate your team as to what to look for, what to avoid and how to maximize the potential customer response rates.

You can pick and chose which webinar sessions you want to share with your employees, you can watch all 20, or you can pick the five or six that best fit your company. The topics include basic USPS guidelines for First Class Mail and Standard Mail, mailpiece design, database management, mail prep software applications, basic elements of a fulfillment operation, fulfillment implementation procedures, trade show support and opportunities, marketing strategies for the print industry, and how to track and measure the results. A full schedule is available online.

There will be 20 sessions approximately 50 minutes each, and all will be available until Sept. 30 for viewing. The cost is $400 for the 10 weeks/20 webinars, but PSDA members receive a $50 discount.

If you have any questions, please contact Dr. John Leininger.
Go Beyond Print

The first issue of Beyond Print, the free, digital-only publication optimized for tablet devices, is now available. Taking readers beyond the print edition of Print Solutions and into a space that's customized, interactive and easy to scan.

To download, search "Beyond Print" in Apple's App Store, Amazon Appstore or Google Play.

Member and Industry News

Ennis Signs Asset Purchase Agreement for Sovereign Business Forms Plants

PSDA member Ennis, Inc. recently announced that two of its subsidiary companies have entered into a definitive agreement to acquire substantially all of the assets of Sovereign Business Forms, Inc. and five related entities: TRI-C Business Forms, Inc. in Houston, Texas; Falcon Business Forms, Inc. in Corsicana, Texas; Forms Manufacturers, Inc. in Girard, Kan.; Mutual Graphics, Inc. in Knoxville, Tenn.; and Curtis Business Forms, Inc. in Holyoke, Mass.

The closing, which is expected to be on or before June 16, 2014, is subject to the completion of customary due diligence and customary conditions to closing. Sales from the businesses totaled approximately $27.1 million in calendar year 2013. Ennis expects that the businesses will continue to operate under their existing trade names and remain in their existing locations. Ennis believes that the acquisition will be accretive to earnings in the current year.

Keith Walters, chairman, CEO and president of Ennis, commented, “We are very pleased to add these five brands and locations to the Ennis family. These facilities produce traditional business forms and allow us to expand into the Houston market and the New England marketplace. The other three markets supplement our existing locations nearby. These products are sold through our customary sales channel of independent distributors, and should complement our current business model. With these acquisitions we are close to operating 50 print locations throughout the United States.”
The Flesh Company Selects EPMS’ Enterprise Print Management System

PSDA member The Flesh Company recently selected EPMS' Enterprise to replace its existing MIS. Steve Meyer, special projects manager for The Flesh Company, said there were many reasons why the company selected EPMS Enterprise:

“The database structure is very easy to understand, and there is excellent documentation about the DB tables and what is stored. Because it is an SQL database, the information is easy to get at. EPMS uses Crystal reports as the reporting tool for Enterprise, which works well for us. The user interface is also easy to understand, and it has not taken long for our users to become familiar with it and maneuver around in the application modules. We have found it to be a very intuitive application. EPMS has created great training documents and training videos — all available online.

“We knew going in that we would need to have EPMS do custom modifications to the application to meet our specific requirements. The customer support has been excellent. We have found the support group be very knowledgeable, not only about their Enterprise application but also about the printing industry: the challenges, the quirks, the differing workflows and the jargon. They can ‘speak the language.’

“We are also excited to find a company like EPMS, which is continually trying to improve its application. Like our company, they encourage ideas on ways to improve (i.e., make the application better for the user group as a whole). Having come out of a bad experience with another application, we were really looking for a company who is excited about what they do and who has strongly committed to growing their position in the industry. We believe we found this in EPMS.”

Roy V. Flesh II, The Flesh Company’s CEO, also commented:

“The staff at EPMS has been available, responsive and forthright. If our requests were not a good fit for their systems, they have never left us without a solution. The implementation process has remained on schedule with their resources adequately supporting our needs. They have provided a variety of training processes that has allowed Flesh Co. associates to become familiar with the system prior to installation.”

According to Mark Andersen, president and CTO of EPMS, the Enterprise system is an excellent fit for The Flesh Company. “Enterprise is one of the most versatile and scalable print MIS solutions available today and is easily adapted to printing companies of all sizes and types. The Flesh Company performed a very thorough due diligence before finally choosing Enterprise. They needed a print management system that could handle the diverse nature of their business and their products, and they needed a company that would be willing to work with them if modifications were needed. They found Enterprise to be the best fit for them, and we are extremely happy to welcome them to our constantly growing user community.”
American Solutions for Business Earns Health Care Award

MedAssets recently awarded PSDA member distributor American Solutions for Business (ASB), of Glenwood, Minn., a Bronze Supplier Award for providing value, implementing cost reduction strategies and offering clinical and improvement resources to MedAssets' clients.

According to ASB, it is able to pass along volume discounts to its national health care group purchasing organization clients, like MedAssets, while providing quality products and solutions, and a high level of customer service.

“A growing trend in health care is focused around enhancing the patient experience,” said Sarah Thomas, ASB's health care director. “Here, at American, we are continually looking for new products and ideas to help improve the patient experience within a health care setting."
Zoo Printing Launches New Mobile App

Zoo Printing Inc. recently launched a new mobile app loaded with features that solve many printers' and print sellers' biggest problem: managing a business without being in front of a computer all day. The goal of the app, named ZooApp, is to expedite the process between print resellers and their clients by doing almost everything from the app that used to require being in an office at a computer.

"One of the most important aspects of our business is efficiency. Our focus for years was speeding up production turnaround and shipping times. As a result of this work, we offer the fastest turnarounds in the industry and ship almost anywhere in the United States in one to two days using standard ground shipping. Now our focus is helping our clients get orders from their customers more efficiently," said Dan Doron, president of Zoo Printing. "This is where ZooApp comes in. It shortens the gap and speeds up the ordering process between our clients and their customers."

Traditionally, trade print clients spend a lot of time in front of their computers checking prices and turnaround times, reformatting and marking up estimates and waiting for customer approval. ZooApp 1.0 is the first step in improving this process. Zoo clients can now check turnaround times, see estimate quotes, view and approve proofs and much more on the go. ZooApp 1.1 is currently in development and intends to completely close the gap between print sellers and their customers to get and place orders quicker. It will include a pricing calculator, instant ordering for Zoo's complete product line, downloadable estimate quotes that can be marked up and emailed to clients and more. "The goal is to offer almost everything our full website can do in a simple way on your phone," Doron added.

Preview and download ZooApp.
Women are Four Times More Likely to Respond to Personalized and Gender-Specific Packaging

Women are four times more likely to respond to personalized packaging than men, according to research.

Conducted by easyFairs, the organizers of Packaging Innovations London 2014, the study of 500 marketing and packaging professionals found that personalized, or gender-specific packaging, had a greater influence on women with the packaging more likely to impact their purchasing decisions.

Read the full article at The Drum.
Interested in PSDA's print and digital advertising options? Download the new PSDA 2014 Media Planner for more information, including the Print Solutions magazine 2014 editorial calendar, ad rates and specifications. Turn to for one-stop access to the PSDA blog, industry news and a live sourcing request feed.

About PSDA
PSDA is an unrivaled network of professionals, dedicated to providing best-in-class print, marketing and business communications solutions to end-user customers through the distributor channel. PSDA provides its members with information on market trends and leading practices through a series of national and regional events, online training, and its flagship monthly magazine, Print Solutions, which was recently honored by Trade Association Business Publications International for coverage of the prior year's most impactful client success stories.

Learn more about membership in PSDA or contact our headquarters ( office at 800.230.0175 and talk with a member of our staff team.
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