Clemson Offers Mailing, Fulfillment and Marketing Services Webinar Series to PSDA
Once again this summer, the Department of Graphic Communications at Clemson University is teaching an online class on “Mailing, Fulfillment and Marketing Services” and is offering it to the industry as a webinar series. The webinar series runs from May 27 through July 29.
The class is not designed for mail specialists; rather it is for the CSR, sales rep, designer, planner or even the operator of the press equipment to help them understand the critical elements in the mail prep. Almost every printer can tell a story about a mail mistake that cost them thousands of dollars in lost postage savings. This series is designed to educate your team as to what to look for, what to avoid and how to maximize the potential customer response rates.
You can pick and chose which webinar sessions you want to share with your employees, you can watch all 20, or you can pick the five or six that best fit your company. The topics include basic USPS guidelines for First Class Mail and Standard Mail, mailpiece design, database management, mail prep software applications, basic elements of a fulfillment operation, fulfillment implementation procedures, trade show support and opportunities, marketing strategies for the print industry, and how to track and measure the results. A full schedule is available online.
There will be 20 sessions approximately 50 minutes each, and all will be available until Sept. 30 for viewing. The cost is $400 for the 10 weeks/20 webinars, but PSDA members receive a $50 discount.
If you have any questions, please contact Dr. John Leininger.
Go Beyond Print
The first issue of Beyond Print, the free, digital-only publication optimized for tablet devices, is now available. Taking readers beyond the print edition of Print Solutions and into a space that's customized, interactive and easy to scan.
To download, search "Beyond Print" in Apple's App Store, Amazon Appstore or Google Play.
Member and Industry News
Purchasing Manager Bill Trent Celebrates 45th Anniversary with Central States Business Forms
Bill Trent, Central States Business Forms purchasing manager and scheduler, celebrated 45 years with Central States on June 10. Before becoming the purchasing manager in 1979, Trent's job duties included press operator and press supervisor.
When Trent joined PSDA member Central States in 1969, the five-year-old company was located in a 20,000-square-foot facility in downtown Bartlesville, Okla. In 1974, Bill moved with Central States to its current location on Industrial Boulevard in Dewey, Okla., where the company occupies more than 100,000 square feet. In 1989, Trent also assumed management of job scheduling for the Dewey plant. In 1996, Trent's role grew to include purchasing for the newly acquired Suwanee, Ga., manufacturing plant.
Trent has purchased hundreds of millions of pounds of paper during his career. He is held in great esteem by his co-workers, who enjoy his wry sense of humor and his customary Friday greeting: “It's almost Monday.” Bill's 45th anniversary cake was decorated with the message, “Bill, thank you for 45 years of Mondays.”
The Flesh Company Performs Annual Kaizen Event
Each year, PSDA member The Flesh Company performs several TPM (Total Productive Maintenance) Kaizen (Continuous Improvement) events within the production area. These events are a highly structured team process for renovating and updating legacy equipment. Once a piece of equipment is designated as the target, a team of associates is assembled from various departments throughout the building. The team has one week to complete the renovation, during which time the member's only responsibility is to the project. Early morning team meetings, working lunches and long hours are the norm during the week. Goals are set prior to the process to gauge the improvements through scope sheets and lean manufacturing methodologies made over the next several months in production.
In June, The Flesh Company's Kaizen team renovated Press 600, a six color UV press. The process included improving workstations, tool access, cleaning and replacement of any worn or damage parts. Ideas for altering the equipment or surrounding area to improve efficiency were considered and implemented. Kaizen events are part of the company's Total Quality Management to maintain its commitment of quality products to its customers. Before and after images are available for viewing on the company's website.
Jeff Greenbury Assumes John Fox’s Role as Principal Owner at NPN360
Jeff Greenbury, a longtime sales and executive industry leader in brand supply chain management, has assumed the position of principal at PSDA member NPN360, joining Artie Collins as co-owner of the firm. Greenbury purchased the shares of founding principal John Fox. The transaction is effective July 1.
“Jeff is a visionary leader with a successful track record helping firms in our industry transform themselves from a print and document management focus to a more robust marketing services and marketing supply chain orientated value proposition,” Fox sad. “Since Jeff joined NPN360 as vice president of enterprise accounts in mid-2012, it was clear his vision, skill set and experience would be a huge asset in helping our company move forward. Now with Jeff taking over for me, the combination of Jeff and my longtime partner Artie Collins as co-owners will propel the company forward for years to come.”
Greenbury joins Collins, who became a principal owner in 2008, forming a leadership team committed to driving progressive solutions and enhanced customer value. “I am thrilled to have Jeff join me as co-owner of NPN360,” Collins said. “John has been a terrific partner and mentor for the past six years. I look forward to Jeff stepping right in and helping us take the company to the next level.”
Prior to joining NPN360, Greenbury held a variety of sales, management and executive positions with the Standard Register Company and SupplyLogic. He developed some of the largest accounts in each company's portfolio by emphasizing progressive technological solutions to improve his client's return on marketing investment. He is a graduate of Miami University in Oxford, Ohio, and resides with his family in Lincolnshire, Ill.
MPX Adds 3 New Employees to Support Growth
Portland-based PSDA member MPX has embraced a “serve, protect and grow” strategy as one of the cornerstone goals for 2014. MPX is a B2B company that provides custom billing solutions and print and fulfillment services to companies looking to save money and increase revenue. To ensure that the same level of customer service is maintained while the company grows, MPX has expanded its team to support the growth in business. Additionally, MPX has implemented a number of new programs to support this growth, including implementation of a CRM system and lead generation program.
The newest members of the MPX team include Nathan Peabody, hired as project coordinator on the client services team to streamline and execute the customer service improvement goals. Peabody was most recently with Staples and has managerial experience in both sales and operations. Mark Reed also joins the team as a client account manager. Reed was formerly with SaviLinx and a Boston-based financial data services company. Lastly, Bruce Harrington was hired as business development manager out of the Boston area to continue its growth in the southern New England marketplace. Harrington joins MPX from Novitex Enterprise Solutions, formerly Pitney Bowes Management Services and is charged with bringing in new accounts and identifying new prospects in the expanded northeast corridor.
Wright Business Graphics Adds to Sales Team
PSDA member Wright Business Graphics recently added David Holcombe to its sales team. Holcombe is a seasoned sales professional with a wealth of knowledge of print production, sales development and customer-centric solutions that drive bottom line results. He began his career in 1982 and has worked in color separation and pre-press technologies for the trade with Scanner Graphics. From 1995 to 2010 he held senior sales and marketing positions with both Rainer Color and Emerald City Graphics. Most recently, Holcombe was a sales and service professional with McCallum Print Group.
"Dave has a collaborative style and the heart of an educator — qualities that have helped position his clients for significant growth," said Gordon Klepec, vice president of sales and marketing for Wright Business Graphics. "With over 30 years of experience in printing and pre-press for the trade, we are thrilled to have Dave join of our sales team."