December 5, 2013

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Best of Print Solutions Magazine: The Future of Variable Data Printing to 2017

All around us, we hear people talking about the opportunity offered by one-to-one (personalized) printing, also called variable data printing (VDP). But what's the real story? Can anyone put hard numbers to the market for these products? Smithers Pira, a market research firm out of the United Kingdom, has attempted to do just that. Its report, "The Future of Variable Data Printing to 2017," attempts to put hard numbers where hard numbers can be put.

Read the full article, written by Heidi Tolliver-Walker, from the February 2013 issue of Print Solutions magazine.

Wilmer Aug 8 2013


Register for PSDA's 2014 CEO Summit by Tomorrow for Savings

The 2014 CEO Summit will take place Feb. 10-12, 2014, at the Hyatt Regency Coconut Point in Bonita Springs, Fla. This annual event brings together member company owners and executives for two days of learning, networking and idea sharing. Please mark your calendar and prepare to join us.

Registration is live and program details are available now. Register before Dec. 6 and receive early-bird savings.

“The CEO Summit is a place where optimism, ideas and potential all converge. As our company and industry continue to evolve, the opportunity to share thoughts and discuss challenges with other like-minded principals is invaluable.” — Artie Collins, NPN360

"The opportunity to collaborate with some of the most successful people in our industry keeps me coming back. The topics discussed and materials presented all focused on how the challenges in our business can be turned into real opportunity. Attendance at this conference is more important now than ever."
Karl Heerdegen, The Northstar Group Inc.

"The CEO Summit is characterized by great thinking about our collective businesses. Whether it is informal encounters during ample networking breaks or very high-quality presentations from people we might not otherwise access, the program is top-shelf. All the speakers and attendees were happy to share their perspectives. Our 'takeaways' from the conference are extremely valuable and are being implemented. The personnel insights alone from our PSDA service partner were worth the price of admission."
Greg Board, DocuMedia Group
Check out PSDA's 2014 Media Planner

Interested in PSDA advertising options? PSDA's 2014 Media Planner is now available for download.

Use this guide to understand how you can reach PSDA's audience of distributors, trade printers and suppliers through a variety of print and digital opportunities. We have several new opportunities for 2014!

Get Interactive with PSDA’s first quarterly all-digital publication.

Get Seen with PSDA's Supplier Link Sourcing
Program that's "better than Google."

Get Heard with PSDA's advertorial showcase.

Get On Board with exclusive InfoTrends content.

Learn more.
Upcoming Webinar: Creating and Nurturing Customer Evangelists

On Jan. 8, 2014, Alex Goldfayn, CEO of Evangelist Marketing Institute, will present Creating and Nurturing Customer Evangelists.

The customer evangelist is the best kind of customer: supportive, forgiving, trusting and intensely communicative. In this session, Alex will discuss what makes the customer evangelist hugely profitable, how to develop them, and how to assess your own customer base to identify existing evangelists, and those that are right on the cusp.

Register now!
Repacorp December 2013 (1)

Member News

The Flesh Company’s Roger Buck Inducted into Ben Franklin Honor Society

PSDA member The Flesh Company's marketing director, Roger Buck (pictured below, right), recently was inducted into the Ben Franklin Honor Society. The Ben Franklin Honor Society of Printing Industries of America recognizes and honors industry leaders who have made lasting contributions to advancing the printing and graphic communications industries. This includes, but is not limited to, Printing Industries of America and its affiliates and the Print and Graphics Scholarship Foundation (PGSF). Industry visionaries who have rendered outstanding or meritorious service to those associations or the industry are eligible for membership.

Irv Michlin (IMCOM Inc.) and Ivars Sarkans (Sarkans and Assoc.) submitted Buck's name, and Michlin was present to formally introduce Buck to Willy Wilkins, BFHS Chair, and the membership. Ten other industry professionals were also inducted during the ceremonies.

“This is a real honor for me,” Buck said. “I started in a weekly newspaper shop in Girard, Kan., and worked in many of the business form plants in that area.” Buck also sits on the Advisory Board for the PSU Graphics and Imaging Technology Department.

The Flesh Company provides top quality, affordable print services in areas such as digital variable barcode image printing, integrated cards and labels, label/form combinations, custom label products, full-service bindery and a variety of promotional printing applications, including 100 percent “green” printing. FSC and SFI Certified, The Flesh Company operates under the premise that each company or division has a distinct core competency for its focus, allowing them to provide top quality products and services for everything it offers.

Infinity Label Systems Launches New Website and Program

PSDA member Infinity Label Systems of Scottsdale, Ariz., recently launched its new website and a unique program that provides its distributors with free thermal transfer ribbons with every label and tag order.

“We want to partner with our distributors/resellers and provide them the most value for their businesses and their customers,” said Tom Jeffrey, president of Infinity Label Systems. By providing free thermal transfer ribbons to its distributors with their label and tag orders, Infinity believes its distributors can offer even more competitive pricing to their customers and/or increase their profit margins significantly on that portion of their business.

Infinity Label Systems new website — — puts the company's new “Get Your Thermal Transfer Ribbons Free” program front and center. “We're putting the focus on adding value for our distributors by making them more competitive and more profitable,” Jeffrey said. The new site allows for easy navigation of Infinity's products and services and provides an easy-to-use online Request-a-Quote page. Quotes are guaranteed to be provided within 24 hours.

To celebrate its new site, Infinity is also offering free shipping for orders received before Dec. 20 and a complimentary $20 Starbucks gift card for new distributors who join the Infinity Label Systems family of distributors/resellers in December.
Speaker of the House John Boehner Visits Repacorp

On his way to purchase a Bowman Landes free range turkey in New Carlisle, Ohio, Speaker of the U.S. House of Representatives, John Boehner, stopped by PSDA member Repacorp to talk about how the Affordable Healthcare Act is affecting small businesses. After meeting, Boehner took a tour of Repacorp's Ohio facility and posed for a group photo.

“I met John Boehner through a great group of guys in the Troy, Ohio area,” said Rick Heinl, CEO of Repacorp. “I have played in the John Boehner Golf Outing for the last six to eight years. John likes to learn by being in the field and experiencing it. So I told him to stop by Repacorp if he was ever in the area,” Heinl said. “It was a real honor to have him here.”

MAR Graphics Increases Digital Print Capacity

PSDA member MAR Graphics recently completed the installation of a Xerox iGen4-26” and is the first to take advantage of the color precision and speed of the new Xerox Color 8250 Production Printer. Capitalizing on the growth in variable data and digital color printing, MAR upgraded its fleet of color digital print engines to two new, full-color devices.

MAR Graphics utilizes the larger 14.33” x 26” sheet size of the iGen4-26” to more efficiently serve its clients in the direct mail and commercial print markets. The iGen4-26” also features matte toner and an in-line booklet-maker. MAR Graphics uses the 8250 to quickly and cost-effectively produce transactional business documents and direct-mail pieces with spot-on color.

“We generate a high volume of direct mail and transactional statements that previously utilized a variety of highlight colors. With the 8250, we have the flexibility to reproduce any color our customers require,” said Scott Roever, vice president and comptroller of MAR Graphics. “Business color printing is a critical component of our operation. With the 8250, we can deliver color accuracy and do so competitively.”

In addition to the iGen4-26” & 8250, MAR Graphics operates multiple B/W devices, UV half-web presses, UV forms web presses, flexo and ink-jet systems, web-finishing lines, lettershop and bindery equipment.
Wright Business Graphics Expands Sales and Management Teams

PSDA member Wright Business Graphics (a subsidiary of Wright Enterprises Holding Company headquartered in Portland, Ore.) recently hired Jeff Wiencken (pictured below, left) as a sales representative for the company's Portland facility. Wiencken will be directly responsible for managing existing key client relationships as well as identifying new growth opportunities in the Northwest region.

“We are extremely excited to have someone with Jeff's industry experience join our sales team,” said Gordon Klepec, vice president of sales and marketing for Wright Enterprises. “Jeff brings an extensive background in creating and implementing dynamic, highly integrated marketing programs for a diverse group of customers. His skill set and experience lends itself perfectly to developing web-based solutions to complement our fast growing digital and commercial printing divisions.”

The company also added Brandon Olson (pictured below, right) as director of operations/lean manufacturing, a newly created position. “We are thrilled to have Brandon join our team as we continue to transform and retool our manufacturing facilities through applied lean manufacturing principals. We are looking forward to Brandon applying some of the knowledge he gained working in the aerospace industry to help us improve operational efficiencies by reducing costs, eliminating waste and improving productivity,” said Dan Adkison, president and COO. “Our goal is to foster a team environment where employee empowerment, engagement and excellence thrive.”

Interested in PSDA's print and digital advertising options? Download the new PSDA 2014 Media Planner for more information, including the Print Solutions magazine 2014 editorial calendar, ad rates and specifications. Turn to for one-stop access to the PSDA blog, industry news and a live sourcing request feed.

About PSDA
PSDA is an unrivaled network of professionals, dedicated to providing best-in-class print, marketing and business communications solutions to end-user customers through the distributor channel. PSDA provides its members with information on market trends and leading practices through a series of national and regional events, online training, and its flagship monthly magazine, Print Solutions, which was recently honored by Trade Association Business Publications International for coverage of the prior year's most impactful client success stories.

Learn more about membership in PSDA or contact our headquarters ( office at 800.230.0175 and talk with a member of our staff team.
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