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PSDA CALENDAR

Feb. 9-11, 2011
CEO Summit, New Orleans, LA

May 17-19, 2011
2011 Print Solutions Conference & Expo
Chicago, IL

   




Dec. 9, 2010

INSIDE THIS ISSUE


PSDA NEWS

PSDA Travels to the Twin Cities

A group of current and former PSDA members in Minnesota gathered with Executive Vice President Matt Sanderson earlier this week in Minneapolis over coffee hosted by Quality Resource Group. Topics of discussion included PSDA's 2011 event schedule and suggestions by members for future PSDA plans and programs. Pictured here (from left) are Tim Urness, Royal Business Forms & Printing; Scott Nelson and Chris Nelson, Riteway Forms & Manufacturing; Neil Johnson, Johnson | Anderson; Matt Sanderson, PSDA; and Jasmine Kuipers and Lynette Hawkinson, Holmberg.

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Get Involved with PSDA Focus Groups

As part of PSDA's ongoing efforts to incorporate member input in the design of future programs, the association is conducting a series of focus groups. During the first group of meetings, PSDA representatives will confer with distributor members. If you are a distributor member interested in sharing your preferences, needs and thoughts regarding PSDA's educational offerings, email PSDA to obtain the available dates and times. The focus groups will be conducted over the phone and take about 45 minutes to complete.

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Video Featuring Two PSDA Member Companies Discusses Transition from Print Distributor to Marketing Communications Company

In a new video, Paul Edwards, president and CEO of PSDA member company FormStore Inc., discusses the transition from print distributor to marketing communications company with Bob O'Connell, president and CEO of fellow PSDA member Vanguard Direct. In the video, O'Connell shares how Vanguard Direct made the transition from a print distributor to a full-service marketing communications company, citing the belief that digital print is an effective tool to increase the bottom line for one-to-one marketing and targeting customers. Since its transition to full-service marketing provider, Vanguard Direct not only delivers marketing expertise, but also creative, production and distribution services. Its approach to integrated marketing allows customers to coordinate various marketing activities, improve productivity and make their marketing dollars work harder and more efficiently. The company has moved from a "transactional" business to a "conversational" model – a more consultative approach to selling. O'Connell also shares how Vanguard Direct has added social media to its marketing mix, hiring a team of young social networking gurus to expand Vanguard Direct's online presence.

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PSDA Launches iPhone App

PSDA recently launched an application for use on the Apple iPhone. Use this tool to search for and obtain contact information for other members, update your wall, manage connections and view all PSDA news feeds. Download by searching for PSDA in the iTunes store.

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INDUSTRY NEWS

Staples Advantage Acquires PRINTSouth Corporation

PSDA member Staples Advantage, the business-to-business division of Staples, announced that its Print Solutions business has acquired fellow PSDA member company PRINTSouth Corporation (operating as "Miami Systems"), a prominent U.S. manufacturer of business forms. Customers of Staples Print Solutions and Miami Systems are expected to benefit from expanded product and service offerings, improved distribution capabilities and shared best practices. "This creates a new market-force with the combination of two great printing businesses, Staples Print Solutions and Miami Systems, that will greatly benefit our customers, create new opportunities for our long standing associates and give us a nationwide footprint," said Sam Peters, former chairman of PRINTSouth Corporation.

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The Flesh Company Names New Marketing Director

PSDA member The Flesh Company recently announced the addition of Roger Buck as marketing director for The Flesh Company, headquartered in St. Louis, MO. Prior to joining The Flesh Company, Buck served as president of Emerging Solutions Now, a consulting firm serving the printing industry. "We are thrilled to have Roger joining our team," said Mark Gerling, The Flesh Company's executive vice president, sales and marketing. "Roger is a seasoned industry professional with an outstanding track record of enhancing marketing and sales solutions for growing companies like ours." Founded in 1913, The Flesh Company specializes in continuous forms, security products, laser cut sheets and unit sets. Other core disciplines include digital and variable image printing, integrated cards/forms and labels, custom label products, full-service bindery and a variety of promotional printing applications, including 100 percent "green" printing.

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WebbMason Achieves First Million-Dollar Month for Promotional Products

WebbMason, a provider of on-demand marketing systems, enjoyed its best-ever sales month in the promotional products segment in October 2010. Serving as a consultant to client marketing needs and brand strategy, the company's monthly sales of promotional items reached $1,142,088. Through the first three quarters of 2010, WebbMason had achieved promotional sales of nearly $7 million, up 21.4 percent from the same period in 2009. In 2010, average industry growth for promotional product distributors for the same time period was 8.4 percent, according to the Advertising Specialty Institute (ASI). WebbMason's record month in October pushed its year-to-date sales in the promotional segment to $8 million. The company expects to reach $9.6 million in total sales to the segment this year.

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CFC Print Solutions Announces New Business Development Director

PSDA member company CFC Print Solutions, a provider of printed documents and services, recently announced the addition of Craig Bastas as business development director, Midwest. Bastas will assist the company in identifying and developing customer opportunities both regionally and nationally. He brings more than 30 years of printing experience to CFC Print Solutions after careers with All-States Business Products, Falcon Business Forms and Printegra. He has previously held positions in production and sales management.



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Kodak, Document Security Systems Partner to Combat Counterfeiting, Fraud

Document Security Systems Inc. (DSS), a developer of optical deterrent technologies, and Eastman Kodak Company, a leader in imaging, material and digital science technologies, have joined forces to introduce applications that will enable a broad range of industries and governments to combat the increasingly damaging effects of counterfeiting and brand fraud. Utilizing DSS's Authentiguard document security and counterfeiting prevention software and printing systems and Kodak's imaging technology, Kodak will market a proprietary suite of secure image technology products under its international trademarks, trade names and brand names.

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