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PSDA CALENDAR

Feb. 9-11, 2011
CEO Summit, New Orleans, LA

May 17-19, 2011
2011 Print Solutions Conference & Expo
Chicago, IL

 

 

   

Editor’s Note: Print Solutions will not distribute an email newsletter next week. Look for the next edition on Thursday, Jan. 6, 2011.

Dec. 22, 2010

INSIDE THIS ISSUE



PSDA NEWS

Rethink, Reposition and Reinvigorate Your Business
at CEO Summit

Principals, don't miss the most important management conference of the year — PSDA's 2011 CEO Summit, Feb. 9 – 11 at The Ritz-Carlton, New Orleans.

This 15th annual CEO Summit gathers visionary, nimble leaders from within and beyond our industry, providing an ideal forum for you to broaden your perspective and work with peers to develop strategies that maximize the value of your business among customers, employees and channel partners. Sessions include:

  • Looking Forward: Rethinking and Repositioning Your Business
  • Sales Compensation: Options for Restructuring Your Plan
  • Increasing the Value of Your Business
  • Case Study: PSDA Members Collaborate on a Cross Media Campaign
  • Driving Profitability and Customer Satisfaction Through Employee Engagement

And throughout the event, a strategic facilitator will help attendees take session topics to the next level during roundtable discussions designed to identify challenges and foster collaboration to generate solutions. Attendees will leave New Orleans with insights and next steps for addressing their top challenges in 2011.

CEOs: Come to the Crescent City — and invite a strategic thinking colleague to join the discussion and help implement your 2011 action plan. Read program details, reserve your accommodations and register today.

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PSDA Staff Continue Member Visits

PSDA Executive Vice President Matt Sanderson and other PSDA staff are continuing to visit association members across the United States. During a recent breakfast in Reno, NV, Sanderson sought input from area members and shared some of PSDA's 2011 plans. Pictured here are Laura Harper and Dave Sutherland of Intraform and Susan Godfrey and Beth Pohll of e-Quantum. Both Intraform and e-Quantum are PSDA member companies. Member visits are currently being scheduled for the Chicago and St. Louis areas and for the U.S. West Coast.

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INDUSTRY NEWS

SAGE Online 8.5 Released for Promotional Products Industry

PSDA member SAGE, a provider of information, marketing and business management solutions to the promotional products industry, recently announced the release of SAGE Online 8.5, the latest version of its research and business management service for promotional products distributors. This version contains more than 100 innovative features and enhancements, including a new order management system to allow distributors to easily create, deliver, track and manage documents used throughout the order process. The new order management system is included in SAGE Online for no additional charge. Serving thousands of promotional products distributors and producing over 10 million searches per year, SAGE Online provides complete product and supplier research, impressive presentation capabilities, electronic supplier catalogs, supplier specials, tradeshow information, SAGEim™ instant messaging, order tracking and much more.

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Success of Conformer Products’ Protective Mailer
Spurs On-Demand Inventory

PSDA member Conformer Products Inc. has launched on-demand inventory of Conformer Protective Mailers with five sizes ready for immediate delivery. Made from bright white paperboard, Conformer Protective Mailers are considered more print-friendly and eco-friendly compared to padded mailers, Tyvek envelopes and small boxes. The mailers are made from a heavy-gauge, uncoated cover stock, which can be pre-printed with up to two spot colors or customized as needed using standard jet-press equipment. The on-demand inventory rollout answers the growing demand for Conformer’s custom mailers, which are sold alongside Conformer Presentation Folders and Plastic Portfolios.

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R.R. Donnelley & Sons Company Acquires Nimblefish Technologies

PSDA member R.R. Donnelley & Sons Company has acquired the assets of San Francisco-based Nimblefish Technologies, a provider of multichannel marketing services to leading retail, technology, telecom, hospitality and other customers. Nimblefish's software services include integrating direct mail, email, web, pURL and variable video components into multitouch, multichannel customer prospecting and engagement programs. Among Nimblefish's strategic products is Nurture, which enhances customer relationship management programs with highly personalized, direct multichannel communications.

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Quad/Graphics Creates Commercial and Specialty Print Division

Quad/Graphics Inc., a prominent provider of print, digital and related media services, has created a commercial and specialty print division that combines recently acquired HGI Company operations in Burlington and Menomonee Falls, WI, with the commercial and book operations in Enfield, CT, and Leominster, MA. Quad/Graphics purchased the Enfield and Leominster plants earlier this year as part of its acquisition of Worldcolor. In addition, the company will invest $13 million in equipment and facility expansions in 2011 for the commercial and specialty platform. The investment includes the addition of digital and conventional presses with industry-leading capabilities for short- to medium-run commercial work, as well as specialty print such as large-format in-store signage and displays.

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Twitter Launches Revamped Site for Businesses

Twitter recently launched its revamped business site, Twitter for Business. With the launch of this new site, business owners can promote their business using promoted tweets, promoted trends and promoted accounts. The site also features Twitter basics, which includes a glossary, best practices and how to use Twitter on the go. There are also case studies and other resources that show how other companies are using Twitter to promote their products and services.

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