October 13, 2011
Print Meets Digital: The Benefits of USB Insert™ Paper Webkeys Webinar
Learn how the U.S. Branding Group's USB Insert™ Paper Webkeys can drive current and prospective customers to your website, eliminating incorrect URL errors and giving your target audience an easy way to view your promotions, new products and sales presentations. In this 60-minute webinar, learn how the pre-programmed webkey automatically directs your audience to your website with any custom physical print media, including brochures, direct mail and publication inserts, using any available USB port.
Register today for Print Meets Digital—The Benefits of USB Insert™ Paper Webkeys webinar.
For the first time, highly-rated educational presentations recorded at the 2011 Small Distributor Summit are available online to SDS attendees for FREE. Tomorrow, Oct. 14 is your last chance to access online recordings. Purchased sessions can be viewed through Oct. 31 and PSDA members who could not attend SDS can purchase the entire six hours of recorded education for $99—Learn more.
Watch The Cooley Group's CEO and President Stuart Boyer discuss his SDS presentation Rebranding Your Company. SDS educational topics include:
Questions? Contact PSDA at firstname.lastname@example.org or 312.321.5120.
The next several weeks, PSDA Executive Vice President Matt Sanderson will provide PSDA members updates on programs and projects PSDA is planning, launching, or, in some cases, changing. Last week, Sanderson discussed an article appearing in the October issue of Print Solutions magazine where he recaps his first year with PSDA. This week, he discusses education.
PSDA has three primary mechanisms to provide education to member company employees: In-Person Education, Research/Publications and Online Education.
In-Person Education. Our education and events teams have worked hard to provide high-quality educational experiences at PSDA events. Ratings for the education programming at the Print Solutions Conference & Expo, our CEO Summit and Small Distributor Summit were very positive. Education session recordings from the Small Distributor Summit are available here (free to SDS attendees).
Research/Publications. In addition to the editorial and graphic design improvements in Print Solutions magazine – about which we regularly receive positive feedback – our team has featured one case study per issue since last November. Your teams should be reading these if they aren't. In addition, John Delavan, editor-in-chief of Print Solutions magazine, has scheduled a webinar for Tuesday, Nov. 8 to discuss his vision for Print Solutions magazine and the 2012 editorial calendar, as well as to answer questions and get input from our readers. Register here. Beyond Print Solutions magazine, we are considering two proprietary research efforts for 2012, among them a compensation and benefits survey that would cover both distributors and manufacturers.
Online Education. Earlier this year, PSDA conducted several focus groups with members of all types regarding PSDA education programming. One of the findings of this research was the need for improved, and more current, online training for new hires and existing staff on products and solutions – well beyond anything that was available on "Print University." Based on that research, PSDA education team has, with the help of 20 PSDA member volunteers, developed a list of key topic areas and will launch the first of these online learning courses – a set of modules on applications of variable data – by year end. We are seeking input from PSDA Principals so that this committee can better prioritize its efforts for 2012. Please respond the this short survey by Oct. 27.
Thanks in advance for your help on this important initiative.
PSDA Executive Vice President Matt Sanderson recently visited with members in Southeast Kansas and Missouri. Kansas stops included Ward/Kraft, Sekan Printing and Ennis in Fort Scott, FMI in Girard, The Flesh Company in Parsons. Missouri stops included DFI and Executive Data Control in Springfield.
Pictured right are Gina Holt and Trent Stiles of Ward/Kraft, and left Daisha Hillhouse and Terri Crum of Ennis, Fort Scott.
PSDA member SAGE, a provider of information, marketing and business management solutions to the promotional products industry, will hold its first SAGE Conference on Tuesday, Jan. 3, 2012, in conjunction with the PPAI EXPO in Las Vegas. The conference will include several sessions for distributors, suppliers and regional association leaders. In part, distributors will learn about the latest SAGE innovations and product features. Suppliers will also find out about SAGE's many products and services for suppliers, including vital information on how to maximize exposure on SAGE distributor research tools. There will also be sessions designed to provide interaction and collaboration, as well as information on technology trends as they relate to the industry.
Plastic card manufacturer Teraco Inc., a PSDA member, recently hired a new Northeast region sales manager and West region sales manager. Both Frank Carr, the Northeast sales manager, and Keith Tanner, the West sales manager, will be responsible for managing and developing existing accounts, acquiring new business and identifying new opportunities. Carr brings to Teraco more than 15 years of directly related industry experience from a pair of Teraco competitors; Tanner brings more than 20 years of experience in the plastic card industry. Steve Pruitt, Teraco's vice president of sales and marketing, expressed the company's excitement with its new hires, noting, "We expect great things with these additions to our sales force."
Print communications company and PSDA member FormStore recently released DuoCard, a 24-point postcard that is twice as thick as conventional postcards. DuoCard is available with full-color digital print on two sides with full bleeds, plus NexGloss coating, clear toner watermarking, dimensional digital raised textured print or red fluorescing security ink. "In today's world of digitally driven communications, we're excited about the opportunities to help customers create print materials and integrated campaigns that stand out and get results," said FormStore CEO Paul Edwards. "We're always looking to showcase digital's benefits through the work we produce for our customers and for our own business."
PSDA member Appleton Coated is accepting entries to the U360 Design Competition for 2012. Winning selections will recognize the effective, creative role that print communication plays in marketing. The competition is an all-around assessment judged by a panel of design experts in strategy, design and print production, said Ferkó Goldinger, advertising and promotion manager. There is no cost to enter. Submissions must be printed at least partly on Utopia and/or Curious Collection, accompanied by a completed entry form, produced in 2011 and postmarked no later than Dec. 9, 2011. The 2012 winners will be announced next spring and featured in a showbook distributed throughout North America, on the Appleton Coated website and in other marketing communications.
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