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January 22, 2015


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Grow Your Business at PSDA15: P2P Solutions Summit


Distributors from across the country are gearing up for PSDA15: P2P Solutions Summit to be held in Chicago from March 31 to April 2. The Exhibit Hall remains an integral component of PSDA15, providing distributor principals and salespeople the opportunity to find new products and services to meet their clients' needs. The more intimate PSDA15 floor plan means distributors will have more quality time with prospective business partners to converse and learn about new solutions.

More than 80 companies will showcase the latest in cloud-enabled solutions, promotional products, signage, packaging and more, including several new manufacturers and suppliers focused on the distributor channel. The program is designed to allow attendees to talk with experts from leading companies and get hands-on experience with the newest tools and technologies. PSDA15 is the perfect place to network, learn and explore. The free Exhibit Hall Only Pass gives you just the access you need to find your next new customer solution.

For a more immersive Summit experience, the Peer Group program will deliver a unique opportunity to build deeper relationships with sales and owner/principal peers through structured interactions, sharing and expert presenters. Learn more about the type of networking opportunities and insight into industry innovation you can get only from PSDA.

Early-bird registration ends Feb. 2. Don't miss your opportunity to save over 50 percent!

PSDA News

PSDA's HR Corner: Expert Advice on Employment Applications

By Claudia St. John, president, Affinity HR Group LLC

Q: Our employment application asks if the candidate has been convicted of a felony. Is it okay to ask this question?

A: The answer depends on where you operate. More than 30 states and local municipalities have passed some form of "ban the box" legislation, which prohibits employers from screening out those with criminal records in the early stages of the employment process. We expect many more states and localities to follow suit. Best to check the guide from the National Employment Law Project to see if you operate in a location with "ban the box" restrictions.

Because the landscape is changing so quickly, our best recommendation is to delete that question from your application and hold off on inquiring about criminal history until after a contingent offer of employment is made to the candidate.

Affinity HR Group LLC is a consulting firm and PSDA partner that specializes in providing human resources assistance to associations and their member companies.

Have a question for Claudia? Send your query via email and your question may be answered in a future edition of HR Corner.

All PSDA member companies receive discounted pricing on Affinity HR Group's wide variety of services. For more information, visit the group's website.
The Art of Segmentation

Think marketing's Holy Grail is personalization? Think again. It just might be segmentation. Not only can segmentation be easier than personalization, it offers one of marketing's biggest "bangs for the buck." You can also implement a crawl-walk-run model in which segmentation becomes increasingly sophisticated, targeting customers at deeper levels to create a relevant and more effective message.

Read more of this article in the November/December issue of Print Solutions magazine.
Beyond Print Issue 2: Innovation & Excitement

Is your business innovative? Do you look for creative solutions to grow your business and solve industry challenges? Each day, PSDA members are taking the print industry head on: updating, creating and inventing — all sparked by innovation and spirit.

Learn more about the strategies and spirit of PSDA in the newest edition of our free, digital magazine, Beyond Print — available now for download. In the newest edition, read about three companies that were sparked by innovation and learn about the promising spirit of our young industry.

To download today, search "Beyond Print" in the App Store, Google Play or Amazon App Store.

Member and Industry News

Ennis, Inc., Acquires Kay Toledo Tag and Special Service Partners

PSDA member Ennis, Inc., recently announced the purchase of Kay Toledo Tag and Special Service Partners (collectively "Kay Toledo") in a stock purchase transaction that closed Dec. 31, 2014. Kay Toledo has locations in Toledo, Ohio, and Neenah, Wisconsin, through Special Service Partners. Experts in digital printing and customer short-run printing, Kay Toledo Tag produces tags, labels, tickets and commercial printing. Kay Toledo Tag has $25 million in sales and sells through distributors and resellers. The company will have five tag facilities in Texas, Iowa, Ohio and Wisconsin.

Keith Walters, chairman, president and CEO of the company, stated: "We are delighted to have the opportunity to combine the tag and label expertise of Kay Toledo Tag with the other tag and label operations of Ennis. The Kay family will be instrumental in bringing their skills and know-how in this market to the Ennis organization and we believe they will allow us to grow this business in all segments of the tag and label market."

Dan Kay, president of Kay Toledo Tag Inc., stated that he and his family "are excited to be able to merge with the Ennis organization. The ability to market to a broader customer base with more geographic and product diversity will strengthen the business and allow Kay Toledo Tag to expand. The financial strength of Ennis will allow us to grow this business and serve our customers."

The operations will continue under the Kay Toledo Tag and Special Service Partners names. All of the locations will continue their normal operations.
Cal Poly's Graphic Communication Department to Celebrate International Printing Week

Cal Poly's Graphic Communication Department will celebrate International Printing Week from Jan. 26-29, with a lecture series, banquet and career fair.

International Printing Week commemorates Benjamin Franklin and his contributions to society and promotes the importance of today's printing and publishing industry. The theme of this year's International Printing Week is "GrC and Gen Z." The graphic communication industry has significantly evolved over the past few decades and is constantly attempting to "redefine itself" with new and innovative technologies. The five-day program will delve into these changes by hosting several themed days, including: Business and Printing Technology Day; Design and Web Media Day; Packaging and Printed Electronics Day; Alumni and Advisory Board Day; and Career Day.
Independent Printing Acquires Wide Format Printing Specialist Hayes Graphics

Independent Printing, a digital and offset printer based in De Pere, Wisconsin, recently acquired wide format printing specialist Hayes Graphics in Mosinee, Wisconsin. The terms of the deal were not disclosed, reported the Green Bay Press Gazette.

With a fulfillment warehouse in Wausau, Wisconsin, and the acquisition of Hayes, Independent will strengthen its presence in the central Wisconsin region.

According to the Gazette, Hayes Graphics will change its name to Independent Printing Co. — Large Format Solutions but will continue to operate in the same building with the same staff, including Hayes owner Bob Hayes. The transaction is effective immediately.
Interested in PSDA's print and digital advertising options? Download the new PSDA 2014 Media Planner for more information, including the Print Solutions magazine 2014 editorial calendar, ad rates and specifications. Turn to for one-stop access to the PSDA blog, industry news and a live sourcing request feed.

About PSDA
PSDA is an unrivaled network of professionals, dedicated to providing best-in-class print, marketing and business communications solutions to end-user customers through the distributor channel. PSDA provides its members with information on market trends and leading practices through a series of national and regional events, online training, and its flagship monthly magazine, Print Solutions, which was recently honored by Trade Association Business Publications International for coverage of the prior year's most impactful client success stories.

Learn more about membership in PSDA or contact our headquarters (psda@psda.org) office at 800.230.0175 and talk with a member of our staff team.
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