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February 5, 2015


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Repacorp February 2015
 

PSDA15: Where Connections Mean Business


Visit the Exhibit Hall at PSDA15: P2P Solutions Summit to find what's new from industry-leading suppliers and meet with brand-new exhibitors. With more than 80 exhibitors, you'll be sure to find the latest industry trends and solutions in the areas of:

•  Marketing & Technology
•  Promotional Products
•  Signage, Display & Wide Format
•  Packaging & Direct Mail

The reconfigured trade show floor remains an integral part of the P2P Summit and allows distributors the opportunity to spend more quality time with prospective business partners to learn about the variety of new solutions they offer.

The Exhibit Hall Only Pass is complimentary to PSDA members through Feb. 16 and includes access to the welcome reception on Tuesday, March 31, and the Exhibit Hall Happy Hour on April 1.

The Exhibit Hall isn't the only feature of the P2P Summit. Extend your Summit experience by registering for the Peer Group Program. Connect with like-minded salespeople and principles from across the country to share ideas and learn from each other and industry experts. Register today.

Lancer Label February 2015
 

PSDA News

Distributor Benchmarking Study Update

As you may know, PSDA has been working on a study to provide distributor organizations with benchmarking data that will help you compare your company to other companies in the industry. The results of this survey will give you timely, industry-specific data that will help you set strategy for your company and drive new thinking about how you approach our current business practices.

Individual company reports recently went out to participants, and order information will be available soon for the full report at psda.org/benchmark. Stay tuned!
CEO Summit Begins Monday

The 2015 CEO Summit begins Monday, Feb. 9, in sunny Palm Beach Gardens, Florida. The agenda this year includes a session on leadership communication by retired FBI Special Agent Jeff Lanza; a workshop on leading change by Risa Mish, a senior lecturer of management at Cornell University; a discussion on "the new normal" in your business; and more.

Check out the full agenda.
Beyond Print Issue 2: Innovation & Excitement

Is your business innovative? Do you look for creative solutions to grow your business and solve industry challenges? Each day, PSDA members are taking the print industry head on: updating, creating and inventing — all sparked by innovation and spirit.

Learn more about the strategies and spirit of PSDA in the newest edition of our free, digital magazine, Beyond Print — available now for download. In the newest edition, read about three companies that were sparked by innovation and learn about the promising spirit of our young industry.

To download today, search "Beyond Print" in the App Store, Google Play or Amazon App Store.
Wilmer September 2014
 

Member and Industry News

iPROMOTEu Affiliate Harry Ein recognized as No. 1 Distributor Sales Rep of the Year

Harry Ein, an iPROMOTEu Affiliate, has been named by Advantages magazine as the No. 1 Distributor Sales Representative of the Year.

Ein joined iPROMOTEu, a PSDA member, back in 2010 and has continuously proven himself as a competitive distributor and inventive entrepreneur.
"In addition to being an extremely professional promotional products distributor, and a highly effective sales person, Harry is also a terrific person. Harry is an ideal iPROMOTEu Affiliate who exemplifies all of the positive values that our company embraces," said iPROMOTEu President and CEO Ross Silverstein. According to Ein, the feeling is mutual: "iPROMOTEu has been a great partner that has helped me continue to grow Perfection Promo. I am able to focus on selling and offering the best possible service to my existing customers."

For 2015 and for the years beyond, Ein expects a substantial growth in the promotional products industry as a whole.
Acucote Adds Single-Ply IRCs to Line of Dry Release Solutions

PSDA member Acucote recently introduced its latest instant redeemable coupon (IRC) product line: Diamond-Cote® Single-ply (SP). The single-ply, single-message design converts like standard pressure-sensitive applications. There is no lamination required. Diamond-Cote® SP eliminates the process of delamination and relamination that is typical for converting coupon products.

IRComplete™ has the ability to convert on press exactly like standard pressure-sensitive applications, even with its two-sided messaging capabilities. Compared to other two-sided coupon solutions, this product offers fewer roll changes, faster setup times, improved run speeds, less scrap and it can be produced on a digital press.

Learn more about Acucote's products.
4over Opens New San Jose Operation Center

To better serve its growing Northern California customer base, 4over has opened the doors to its new Operation Center based in San Jose, California. As a result of this expansion, the super trade printer will be offering free local delivery and pick-up to three major U.S. cities and vast surrounding areas, including Oakland, San Jose and San Francisco.

"This is a very exciting addition for us," said Zarik Megerdichian, 4over's CEO. "Opening an Operation Center that's virtually in the heart of the Silicon Valley puts us right in the middle of one of the world's most dynamic economies. We're grateful to our loyal and expanding customer base in Northern California and are looking forward to providing them with all of the convenience and efficiency a local facility has to offer. Our primary objective is to make it easier than ever for them to serve their customers and grow their businesses. We look forward to a prosperous future for our Bay Area customers."
AMSP/NAPL/NAQP Unifies Under New 'Epicomm' Name

AMSP/NAPL/NAQP is now "Epicomm." The association's new name and logo were revealed during its executive leadership summit in January. The association was created on Jan. 1, 2014, through the merger of the Association of Marketing Service Providers, National Association for Printing Leadership and National Association of Quick Printers and has operated under the name AMSP/NAPL/NAQP since that time.

"AMSP, NAPL and NAQP have a long and distinguished history of service to the printing and mailing industry, but that industry is changing and we recognize that, if we are to serve our members' evolving needs at the highest level, our association must change as well," said Tom Duchene, chairman of the association's board of trustees, which selected the new brand following a comprehensive survey of more than 200 members from all industry segments by a third-party organization that specializes in association branding.

"By unifying our combined resources under our new Epicomm name — representative of the 'epic communications' industry we serve — we are launching a new organization that is firmly focused on the future and ready to adapt to its challenges," Duchene added.

"Change is a constant in our industry and tenaciously hanging on to the status quo is a recipe for failure," said Epicomm President and CEO Ken Garner. "We have long advised our members that they must understand and leverage change for success, and we're practicing what we preach by proactively moving forward with a dynamic new brand that builds on our proud past and emphasizes our aspirations for an even brighter future.
USPS to Raise Shipping Rates 3.4 Percent, Rules Out Dimensional Pricing

The U.S. Postal Service has proposed a 3.4 percent average price increase for its competitive shipping products from April 26, 2015. The submission to regulators said prices would increase 8 percent for the bulk ground shipping product Parcel Select, while the service formerly known as Standard Mail commercial parcels, now Parcel Select Lightweight, will see rates increase by 9.8 percent.

But in a bid to take market share from private sector rivals FedEx and UPS, the Postal Service said it would be keeping its domestic Priority Mail and Priority Mail Express shipping rates the same — both for retail and business customers.

Source: Post & Parcel
Interested in PSDA's print and digital advertising options? Download the new PSDA 2014 Media Planner for more information, including the Print Solutions magazine 2014 editorial calendar, ad rates and specifications. Turn to for one-stop access to the PSDA blog, industry news and a live sourcing request feed.

About PSDA
PSDA is an unrivaled network of professionals, dedicated to providing best-in-class print, marketing and business communications solutions to end-user customers through the distributor channel. PSDA provides its members with information on market trends and leading practices through a series of national and regional events, online training, and its flagship monthly magazine, Print Solutions, which was recently honored by Trade Association Business Publications International for coverage of the prior year's most impactful client success stories.

Learn more about membership in PSDA or contact our headquarters (psda@psda.org) office at 800.230.0175 and talk with a member of our staff team.
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