March 5, 2015

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Appvion March 2015

P2P Solutions Summit in Haiku Form

By now, you've likely heard a lot about why you should attend PSDA15: P2P Solutions Summit, which will be held March 31 through April 2 in Chicago. If you missed anything, check out the P2P Summit Blog. There's some good stuff in there.

In lieu of a traditional explanation of what you can expect at this year's event, here are some haikus:

P2P Summit
Business partners everywhere
You just gotta come

Suppliers are here
No, not over there, silly
P2P Summit

Think outside the box
The industry is ready
Also, have some fun

Did you hear the news?
On Tuesday there’s a game night
I know you like games

In all seriousness, at the P2P Solutions Summit, you will have exclusive access to industry-leading suppliers who want to connect with you and do business. But you have to be there! Register today.

Reminder: Book Your Room Now
Don't forget to book your room at the Hyatt Regency Chicago before March 11!

Wilmer March 2015


Peer Group Program Is Almost Sold Out

The PSDA15: P2P Solutions Summit's Peer Group Program is almost sold out. Don't miss out on this new and innovating program. The Peer Group Program focuses on entry- to mid-level sales professionals and delivers a unique opportunity to enhance sales skills and learn from the industry's top leaders.

One of the most valuable benefits of being a PSDA member is the opportunity to foster relationships. Participate in the Peer Group Program to build deeper relationships with sales peers from other distributors through structured interactions, sharing and expert presenters. Build these relationships on-site, and benefit from a year-round community where you can share information, ask questions and continue your professional development.

Invest in yourself and make this your best sales year ever with PSDA. You won't find another opportunity in 2015 that will deliver as much value, innovation and professional opportunity as the Peer Group Program. Register today.

Meet the Peer Group Leaders

Karie Ballway, Brand Consultant, Cooley Group
Dan Schroer, President & CEO, Prograde
Shane Nemmers, Consultant, Quality Resource Group
Michael Tornvall, New Business Development, Innovative Print & Media Group Inc.

Karie, Dan, Shane and Michael (pictured below from left to right, respectively) will be your hosts for a day of outstanding networking and learning. Join one of these peer groups today to hear their stories and share your own as you learn and grow together.

Upcoming Webinar: Prospecting in the 21st Century

PSDA's Young Innovators Committee is excited to invite you to a complimentary webinar taking place Thursday, March 19, at 11 a.m. CT: Prospecting in the 21st Century.

If you want to make more money, you probably have to do more prospecting! More than that, though, you have to do it effectively. No one wants to make cold calls — or receive them — but that's OK, because in this fast-moving program, Dave Fellman will teach you a better and warmer way to build your business. It's a step-by-step, process approach to prospecting, facing each of the many prospecting challenges in turn.

Learning objectives:
  • How to identify good "suspects," and then how to identify the real decision maker
  • How to qualify or disqualify prospects according to three key criteria
  • How to handle the most common early-stages obstacles and objections, including gatekeepers and voicemail
Register today.
Take Advantage of the Printing Sales DNA Project

Industry consultant Dave Fellman has launched The Printing Sales DNA Project, a research study to determine what skills, attitudes and personality traits are most important to printing salespeople. The study will cover all segments of the print industry, including distributors and printers with their own presses, and it is open to all salespeople and sales managers. The goal is to identify both what salespeople think is important, and what management thinks is important, and ultimately to get everyone on the same page.

Fellman has identified 20 "success factors," and the survey will ask you to rate the importance of each of these factors. The exercise should take you no more than eight minutes.Each survey participant will receive a free copy of the basic findings along with a discount offer on a more comprehensive report. To participate, go to The survey site will remain open until March 14, but please don't wait until the last minute!

For more information, contact Dave Fellman by phone at 919.363.4068 or by email at The Printing Sales DNA Project is sponsored by 4over.
Lancer Label February 2015

Member and Industry News

Gill Studios Welcomes 2 New Associates to Marketing Team

PSDA member Gill Studios is pleased to announce that Dana Henton (below, left) has taken the position as product line manager/sales for Bebco. Henton started her career at Gill Studios in October 2011 as a regional sales associate. Her duties will include both marketing and sales responsibilities. In marketing, she will be responsible for product development, pricing, positioning, competitive analysis and new product development. In sales, she will be responsible for supporting distributors and the sales team for Bebco.

Gill is also pleased to announce that Courtney Yantis (below, right) has been promoted to the position of marketing assistant. Yantis began her career with Gill in March 2014 as a production artist. Yantis will assist in portraying the company image through social media, advertising and PR, plan and fulfill promotional mailings, and assist in the coordination of advertising and flyers to support inside and outside sales.

DFS Improves W2P Site Dedicated to Full Color Excellence

PSDA member DFS recently announced enhancements to, the dedicated website designed to provide trade printers with easy and complete access to DFS products and options for wholesale full-color printing. now features improved speed on file uploads. Other enhancements include a new mailing service that allows resellers to offer their customers a one-stop solution for printing and mailing virtually anything, from catalogs to postcards. The website also boasts a new address book functionality that lets resellers access and easily populate customer addresses while placing orders.

In order to meet customer demand, the site has undergone a host of new product additions. Resellers can now offer large-format, removable adhesive banners in matte or gloss, window envelopes in four stocks, wine and bottle labels in seven formats of size and shape and six EDDM-compliant postcard sizes available in quantities from 100 to 10,000. In addition, resellers can now offer 13-pt. recycled matte brochure paper with three additional folding options: gate, double-gate and four-panel accordion. There is also the addition of the Design Gallery, which features thousands of design templates, making it fast and easy to create print-ready files.

"Even if a reseller has used in the past and has seen all our user-friendly features, we believe they will be impressed by these latest upgrades," said DFS President Fred Collins. "And if they haven't yet explored the website, users will find just how easy it is to provide all kinds of high-quality, full-color materials at reasonable prices." is part of DFS's new mission ? with the tagline "You. Unlimited." ? created to give dealers greater ability and more opportunities to say “Yes” to more customers.
TEAM Concept Printing Adds Fast, Flexible Press

PSDA member TEAM Concept Printing is pleased to announce the addition of a new Komori SX29 Six-Color Plus Coater Press with H-UV inking and coating capabilities to its press room. This fully-automated press features six-color printing plus a coating tower for increased flexibility for the most demanding projects and is designed to shorten turn times. The Komori SX29 is a multifeature press that enables faster setup. Its closed loop spectrophotometer allows repeat order consistency run-after-run regardless of time between printings, and the de-inking and pre-inking functions ensure color consistency throughout even short print runs.

The UV inking function eliminates the need for drying time, as press sheets are immediately dry upon printing. This in turn allows for faster turnaround time, and the bindery can cut and fold sheets without delay. In addition, multiple substrates can be used including plastics, films, foils and other non-porous materials. UV inks are cured before they soak into the sheet, providing a cleaner dot and more vibrant color and H-UV inks will not fade in sunlight. In-line coating allows for flood UV coating, in-line soft touch coating, flood aqueous and other coatings.

Last, but by no means least, the Komori SX29 is a packaging powerhouse. It accepts up to 32-point thickness, ideal for use in a variety of specialty packaging needs or whenever very heavy paper is needed. It is designed to accept press sheets as large as 24 inch by 29-1/2 inch.

"Adding the Komori SX29 was one of the easiest decisions we've had to make here at TEAM,” said Tony Rouse, president and CEO of TEAM Concept Printing. "We are committed to delivering superior results and top-of-the-line client satisfaction; the installation of this press reinforces that commitment. Our customers know when they bring us a project we will provide premier care from start to finish."
Postal Regulatory Commission Approves U.S. Postal Service Price Increases Set for April 26

The Postal Regulatory Commission approved both adjustments to First Class Mail services, as well as for competitive express and parcel shipping changes.

The First Class Mail retail service will remain at 49c, but with additional ounces increasing from 21 to 22c, and postcards rising to 35c.

On average, First Class Mail rates will rise by just under 2 percent, with presorted letter and card rates rising by 2.422 percent, flats by 2.437 percent and parcels 10.18 percent.

Source: Post & Parcel
drupa Innovation Park 2016 to Present Platform for Future Technologies in 6 Theme Parks

The drupa innovation park 2016 (dip) at drupa 2016, the world's leading trade fair for print and cross-media solutions, will again be the focal point for the industry's latest inspiring and creative developments. The six theme parks will display current trends and topics along with business cases related to process-oriented print and publishing solutions. drupa will take place from May 31 through June 10, 2016, at the fairgrounds in Düsseldorf, Germany.

Sabine Geldermann, director of drupa, explained: "The drupa innovation park is a fantastic way for young companies and startups as well as global players with forward-looking solutions and applications to present themselves. Since it was introduced at drupa 2004, the 'dip' has made a name for itself in the industry as a pioneering technology and solution platform for the international print and media industry and we are building on this success. In line with the strategic restructuring of drupa 2016 and its focus on highlight topics, the drupa innovation park, with its six themed areas, will give visitors a chance to get insights into the technologies of the future. We believe that this opportunity will give our industry an indispensable tool to support strategic business decisions."

Learn more.
Interested in PSDA's print and digital advertising options? Download the new PSDA 2015 Media Planner for more information, including the Print Solutions magazine 2015 editorial calendar, ad rates and specifications. About PSDA
PSDA is an unrivaled network of professionals, dedicated to providing best-in-class print, marketing and business communications solutions to end-user customers through the distributor channel. PSDA provides its members with information on market trends and leading practices through a series of national and regional events, online training, and its flagship monthly magazine, Print Solutions, which was recently honored by Trade Association Business Publications International for coverage of the prior year's most impactful client success stories.

Learn more about membership in PSDA or contact our headquarters ( office at 800.230.0175 and talk with a member of our staff team.
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