March 19, 2015

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Lancer Label February 2015

Print Solutions Magazine Gets a Face-Lift

The best magazines, like the best companies, are always evolving and improving — constantly thinking about ways to bring increased value.

At PSDA and Print Solutions, your ideas are turning into action. Based on feedback from you, the upcoming March issue will unveil a fresh, modern design as well as some new departments, sharper editorial and the inclusion of more PSDA-member voices. We are committed to producing a publication that makes a difference to your company.

This month, discover companies whose rethinking led to growth, and get a look into some new technologies and ideas for increasing your own business.

Keep an eye on your mailbox. We can't wait for you to discover what's new. And, when you get it, be sure to let us know what you think at on Facebook.

Appvion March 2015 (2)


Time Traveling to the P2P Summit

Imagine this: It's the year 1450 A.D. Johannes Gutenberg has just developed the mechanical movable type printing press. Oddly enough, that same day, he also discovers a time machine. Without a second thought, Gutenberg hops in and sets the dial to March 31, 2015.

Time and space fly by, and he ends up in Chicago just in time for Beers with Peers, the Peer Group Welcome Event & Orientation for PSDA15: P2P Solutions Summit. He's already astounded, and the show hasn't even begun.

What else would Gutenberg be astonished by? iPhones, sure, but also the evolution of an industry that was in its infancy just a few minutes ago. After a short time on the exhibit hall on Wednesday, he would come to understand just what surrounded him: an innovative spirit of a community amid disruptive industry change.

Gutenberg would network, take in some in-depth educational content and discover the blues and Southern comfort food at Buddy Guy's Legends. He'd leave needing a nap, but he would have grown a ton professionally.

Come to this year's show and be as impressed as Gutenberg would be if any of this story were true. Register today.
New Exhibitor Spotlight: Starline, Maquoketa Web Printing and Notes Inc.

PSDA is proud to welcome three new exhibitors — Starline, Maquoketa Web Printing and Notes Inc. — to PSDA15: P2P Solutions Summit this year. Learn about them below and be sure to stop by their booths in the Exhibit Hall on April 1!

Starline is not your typical promotional products company. According to Jim Bill, vice president of sales, "We focus on high-quality products that are typically found in the retail marketplace. We watch that market to find products that are trending and then work with our suppliers to create high-quality, customizable versions of those same items." This product research and customer feedback has helped the company evolve its products and sales strategy over time. Read more.

In the highly competitive commercial printing market, great prices, quality customer service and excellent finished products are key selling points to win new client business. While all three are extremely important to a successful business, Maquoketa Web Printing's family-owned business prides itself on its longstanding tradition of customer service with a personal touch. Read more.

Founded in 1974, Notes Inc. is one of very few suppliers in the promotional products industry that offers 100 percent American-made products. This small, service-oriented company focuses on how to help its customers and end users extend their brand through promotional products, direct mail components and functional form pieces. Read more.
Technology. Innovation. The Next Generation.

Want to know how technology and innovation can drive business growth? Join us at the 2015 Young Innovators Conference on May 11-12 at the Grand Hyatt Denver.

The early-bird registration rate has been extended to tomorrow, March 20. Don't delay! Learn more and register now.

Member and Industry News

Two Sides Launches New Initiative to Stop Use of 'Go Green – Go Paperless' Claims

New research, commissioned by the international nonprofit organization and PSDA partner Two Sides, has revealed that major global corporations are still using inaccurate and misleading environmental claims to encourage consumers to "go paperless" and switch from paper-based to digital communication. This is despite legislation being introduced by advertising standards authorities to protect the consumer from being misled.

The survey, undertaken in February 2015, showed that in the U.K., there is still a significant proportion of banks, utilities and telecoms making false environmental claims. Research in the U.S. shows a similar picture with half of the leading Fortune 500 companies in the same sectors doing the same.

"This is extremely frustrating and unacceptable," said Martyn Eustace, founder of the Two Sides initiative. "The fact that marketers in some of the most high-profile corporations in the world are still using unsubstantiated and misleading environmental claims to persuade consumers to switch from paper-based to cheaper electronic communication is outrageous. Many consumers want a paper option but they are being manipulated by a lack of clear and accurate information. Paper is based on a natural, highly renewable and recyclable resource and can be a sustainable way to communicate, especially when compared to electronic media."

He continues, "This behavior must be tackled and we are therefore going on the offensive once again to educate and inform those responsible of their misconduct and to ensure that such organizations don't continue to ignore the law and mislead their most important asset: their customers."

Two Sides will be engaging with companies in Europe, the USA, Canada, South America, South Africa and Australia, who have either reneged on undertakings to stop using misleading environmental claims or are now again claiming that switching to online billing and communication is better for the environment without supplying verifiable supporting evidence.

Read more.
AmeriPrint Corporation Hires New Director of Marketing

AmeriPrint Corporation recently welcomed Taylor Schulty to the company as director of marketing. Schulty holds a bachelor's degree in marketing management from Hillsdale College. Her responsibilities will include the development of new distribution channels, social media marketing and select account management.
Apex Color Installs 8-Up RYOBI MHI LED-UV Press

When Richard Ghelerter decided it was time to expand Apex Color, his long-established trade printing business, he looked at both new and used 40-inch offset presses.

The used equipment didn't have the latest technology and was quickly disqualified. New 40-inch presses were very expensive — yet still lacked the most advanced drying technology.

Then he heard about a press from RYOBI MHI Graphic Technology that intrigued him. The five-color RYOBI MHI 925 LED-UV press delivers full-bleed, 16-page signature printing and built-in instant curing. This press had the potential to give him the big boost in print quality, capacity and throughput he sought.

Pictured: Apex Color owner Richard Ghelerter (center), PHS owner Don Barbour (left) and Bob Manley, PHS VP Sales RYOBI MHI Printing Equipment

So he headed to RYOBI MHI's Southeast U.S. distributor, Paper Handling Solutions, to check out the fully equipped 36-inch press as it produced instantly cured print at more than 16,000 sph. RYOBI MHI is one of the world’s largest offset pressmakers.

Ghelerter, a veteran third-generation printer, was impressed. The print quality was perfect and makereadies were wrapped up in minutes. The machine was robust, including a heavy-duty feeder, double-diameter cylinders and transfer drums. The LED-UV curing system eliminated all problems of conventional hot dryers, sipped energy, and ensured print jobs could be routed immediately to the bindery and customer.

Ghelerter talked to the owner of Imprimerie Reflet, a trade printer in Montreal, Canada, who bought the RYOBI MHI 925 LED-UV press in early 2014. He reported it performed well under rigorous production conditions —and was the crown jewel of his fast-growing company.

Tony Rice, Ghelerter's commercial print production manager, went to have a look for himself. "I’ve been in print production for more than 40 years and had experience with Ryobi’s smaller presses," Rice explained. "But once I put that big press through all the paces, I was confident it would be a great fit for our company."

Then there was the price: nearly half what other German and Japanese manufacturers were quoting for their 16-page signature presses — equipment that did not feature built-in LED-UV instant cure.
Ghelerter thought carefully, crunched all the numbers, then made the decision to invest in the RYOBI MHI. “Looking at every aspect, the 925 LED-UV press is real bang for the buck.” It was delivered in late December, was at full production within a week, and its outsized impact was felt immediately.

"Just the other day, we had a job for 3,000 32-page books with cover that we had to print, fold, stitch and deliver in under 24 hours," he said. "The press allowed us to handle the job with ease and we were able to please a very demanding, discerning customer."
Xeikon to Showcase Unique Document and Commercial Printing Applications at PSDA15

Xeikon, an innovator in digital color printing technology, will have a strong presence at PSDA15 P2P Solutions Summit.

At Xeikon's tabletop exhibit (#709), the company will demonstrate unique samples and applications printed on the Xeikon 8000 Series of presses, which is specifically designed for the document and commercial printing space.

"PSDA's P2P Solutions Summit is the perfect platform to showcase some of the unique capabilities and applications Xeikon offers for document and commercial printers," said Todd Blumsack, ‎vice president of sales and marketing at Xeikon America Inc. "Print runs are becoming shorter with more variable data requirements. In addition, turnaround times are getting increasingly demanding. Xeikon's digital press portfolio can help document and commercial printers meet these challenges and be more profitable."
Diversified Labeling Solutions Installs NW210-E Inkjet UV Digital Narrow Web Press

Diversified Labeling Solutions Inc., a leading converter of pressure sensitive labels, recently announced the purchase and installation of the new NW210-E Inkjet UV Digital Narrow Web Press with in-line laser die cutting capabilities from Komori America and INX International Ink at its Itasca, Illinois, location.

The new digital label press has a maximum printing width of 210mm (8.25”) and can print to any length.

Powered by the JetINX print head drive and ink recirculation system, the NW210-E press delivers a low-heat UV-LED pinning and curing system for single pass output at up to 80-feet-per-minute on a vast variety of label materials. The NW210-E offers the Spartanics X210 laser die-cutting station, five color ink channels and the latest in Xaar patented print technology, which includes fifteen 1002 8-level gray scale print heads capable of printing an apparent resolution of greater than 1,000 dpi. Additionally, the new press features a double-screen workstation allowing press operators to check and manage every part of the process, from file upload to final adjustments.

Diversified Labeling Solutions is the NW210-E's first buyer and was installed Q4 of 2014. Owner Bob Hakman indicated that when the company purchased the original NW140 press from INX in early 2014, they were planning to upgrade when the next generation press reached the market. Adding a second digital UV ink jet press will help DLS meet more customers' needs.
Interested in PSDA's print and digital advertising options? Download the new PSDA 2015 Media Planner for more information, including the Print Solutions magazine 2015 editorial calendar, ad rates and specifications. About PSDA
PSDA is an unrivaled network of professionals, dedicated to providing best-in-class print, marketing and business communications solutions to end-user customers through the distributor channel. PSDA provides its members with information on market trends and leading practices through a series of national and regional events, online training, and its flagship monthly magazine, Print Solutions, which was recently honored by Trade Association Business Publications International for coverage of the prior year's most impactful client success stories.

Learn more about membership in PSDA or contact our headquarters ( office at 800.230.0175 and talk with a member of our staff team.
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