PSDA Summer Webinar Series: Five Dates in June, Great Tactics to Grow Sales
PSDA is offering its Summer Education Webinar Series, "How to Increase Your Profits with Solution Selling" this June. The series will be led by longtime industry specialist Matthew Parker.
What You'll Take Away
Selling marketing services takes a different conversation and different strategies than selling ink on paper. You will learn that the "right" strategy doesn't start with a slick agency; it begins with your client's goals and their current challenges. Learn to sell solutions by collaborating with your clients on effective ways to marry data, technology and print.
What You'll Learn
Longtime print industry specialist Matthew Parker will empower you to
Register today. One click gives you access to all five webinars!
- Get in front of new marketing prospects.
- Create effective proposals that impress them.
- Charge more for your marketing services and print programs.
- Solidify long-lasting relationships.
Save the Dates:
Tuesday, June 2
Wednesday, June 10
Thursday, June 18
Wednesday, June 24
Tuesday, June 30
All webinars begin at 11 a.m. and end at noon (CST).
For more details about this webinar series, visit the PSDA website.
Beyond Print — May Issue Available Now
The May issue of Beyond Print, PSDA's quarterly digital publication, is available now. Download the app to your device today to view exclusive and interactive content like:
The Power of Together - To create effective solutions for end users, industry firms must rely on each other.
The Creativity Workout - Need some new ideas? Use these tips to flex your creative muscles and be inspired.
30 Years of B2B Purchasing (Video) - A look into how B2B purchasing has evolved over the years.
Experience PSDA content with Beyond Print today. Visit the website for more information.
Member and Industry News
Safeguard Completes Purchase of Fontis Solutions Inc.
Safeguard Business Systems Vice President R. Scott Sutton announced recently that the company has completed its acquisition of Fontis Solutions Inc. (Fontis), based in Irvine, California. Founded in 1983 as Image Printing Solutions, the company quickly became a leading provider of print and document management solutions. Adopting the Fontis Solutions name in 2011, the company has evolved into a full service resource for creative brand messaging in print, promotional merchandise, online communications and technology services. Terms of the acquisition, which was completed on May 5, 2015, have not yet been announced.
Extended Content Labels Help Refresh Summer Marketing
When designing product labels, manufacturers often find themselves torn between the need to include pertinent information and the desire to ensure packaging is aesthetically pleasing. Lancer Label has a solution to this problem that offers distributors the best of both worlds: extended content labels.
"As the temperature rises and people start to think about heading out to the backyard and firing up the grill, barbecue sauce companies tend to see a significant increase in sales," noted Fred Nelson, vice president of sales at Lancer Label. "Thanks to extended content labels, these enterprises can provide mouthwatering recipes to customers — and all without altering the design of their bottle labels or cramming too much text into a small space, which can act as a turnoff for some shoppers." Manufacturers of lawn and garden products as well as health and beauty products will also benefit with updated extended content labels this summer.
Extended content labels can benefit product manufacturers across many vertical markets and industries including food, beverage, household chemical, health and beauty. The labels provide the ability to include much more text without compromising label design, size or legibility.
Lancer Label's extended content labels take the form of a multi-panel, full-color folded booklet laminated to a clear, permanent label. Within the booklet, product manufacturers can display product ingredient lists, QR codes, rebate details, recipes, regulatory information, warnings and more in multiple languages as required.
More information about extended content labels, including customization options, sizes and quantities, can be found on the Lancer Label website.
DFS Launches New Mobile App
DFS in Groton, Mass., announced the creation of Job Tracker, an iOS-based mobile app that lets resellers track full-color print jobs and view their full-color order history.
Available immediately to any DFS reseller via Apple's App Store, Job Tracker includes up-to-the-minute details of a reseller's full color jobs both in-process and completed, as well as thumbnail views of uploaded designs. Plus, with a single click, resellers can call DFS Customer Support for questions about an order.
"Job Tracker app is yet another important advancement of DFS's extensive efforts in the full-color print market," said Fred Collins, president, DFS. "Giving our resellers all the tools they need to serve their customers, in this case, being able to stay on top of any job, is critical. It's part of our mission to help resellers say 'yes' to any customer and any job, while also simplifying and streamlining a reseller's already loaded day."
DFS has been a leading outsource vendor for resellers for more than 30 years, offering more than 2,000 business products, including manual and computer checks, forms, labels and promotional products as well as wholesale trade custom printing. DFS is continuing to expand its line of products and services.
For more information, visit DFSfullcolor.com or contact DFS Full Color customer service at 888.598.1234.
Coca-Cola Is Now Printing Cans and Bottles in Braille for the Blind
Coca-Cola feature cans and bottles printed in braille, so blind people can read them. In Mexico, ad agency Anónimo realized the hugely popular "Share a Coke" names-on-cans campaign couldn't be enjoyed by the blind. So, the agency worked with the soda company to make braille versions.
And in Argentina, Coke and agency Geometry Global printed braille bottles for members of Los Murciélagos (The Bats), a blind soccer team that's made headlines internationally in recent years. Those bottles were also personalized with the players' names.