June 4, 2015

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PSDA Summer Webinar Series: It's Not Too Late

Did you miss the first part of PSDA's Summer Series? Don't worry, there are four more webinars in the "How to Increase Your Profits with Solution Selling" series.

The right plan for selling marketing strategies begins with your client's goals and challenges. Offering solutions means collaborating with clients on effective ways to marry data, technology and print. Now, more than ever, marketing teams need your company to help them find, win and keep business in new ways, including Web-to-print programs, workflow management solutions and cross-media campaigns.

Be the partner your clients need to tie together technology and strategy, and deliver results. Let this PSDA series be your guide!

Register today. With one click, you’ll gain access to the remaining four hour-long webinar sessions.

Remaining webinars:

• Wednesday, June 10
• Thursday, June 18
• Wednesday, June 24
• Tuesday, June 30

All webinars begin at 11 a.m. and end at noon (CST).
For more details about this webinar series, visit the PSDA website.

Lancer Label February 2015


Get Recognized for Your Innovative Work

Held in partnership with the Print Education Research Foundation (PERF), the PEAK Awards spotlight your innovative solutions that help clients reach goals and solve problems. Since 1995, the program has awarded teams that make bold decisions, connect with customers in new ways and deliver benefits to end users.

Visit the website to learn more about the PEAK Awards and how you can nominate your best work!
Beyond Print — Have You Read It Yet?

Beyond Print mobileWe know you can't wait to read the latest from PSDA, so we are working hard on the next issues of Beyond Print and PS Magazine. Until then, interact with PSDA content like never before in Beyond Print. The Q1 issue is available for download now. Download the app to your device today to view exclusive and interactive content like:

The Power of Together - To create effective solutions for end users, industry firms must rely on each other.
The Creativity Workout - Need some new ideas? Use these tips to flex your creative muscles and be inspired.
30 Years of B2B Purchasing (Video) - A look into how B2B purchasing has evolved over the years.

Experience PSDA content with Beyond Print today.

Visit our website for more information.

Member and Industry News

AmeriPrint Corporation Certified as Women-Owned Business

AmeriPrint Corporation has been formally certified as a women-owned business by the National Women Business Owners Corporation (NWBOC). Victoria Schulty has been named as the company's new president. Former president of 25 years, James R. Schulty, will continue to serve AmeriPrint Corporation as executive vice president.

"We are very pleased by the decision of NWBOC to recognize AmeriPrint as a women-owned business," Schulty said. "This recognition will add to our credibility and set us apart in our market."

The purpose of NWBOC certification is to provide corporations with the ability to improve their procurement practices and offer more women suppliers the opportunity to compete.
Admore Recognized at Gallery of Superb Printing Awards Dinner

Admore is once again starting the competition season strong with six awards from The Gallery of Superb Printing and The Detroit Club of Printing House Craftsmen, presented April 14, 2015, at the awards dinner. The Gallery of Superb Printing awards program is held each year to recognize deserving companies for their outstanding workmanship in the printing industry. Admore, a division of Ennis, is a leading manufacturer of both standard and custom folders, as well as other presentation products.

Honored for its achievements in printing, foil stamping, embossing, specialty coatings and diecutting, Admore won six awards, including an International Gold Award, presented to last year’s gold winner, the pirate themed 2013 Halloween promotion, "Treasures Untold." That piece featured five foil colors registered to ink and sculptured embossing. Admore also won multiple gold awards for self-promotion projects, including "The Admore Line 2015 Sales Kit," the 2014 Halloween-themed "Secret Agent Folder" and a co-op marketing folder, "Play to Win," used by Proforma at their regional meetings. Paul Brancaleone, Admore's production manager, was on hand to accept the awards.

Entries in The Gallery of Superb Printing Awards are judged based upon the quality of the piece. They are evaluated on registration, ink coverage, color intensity, dot structure, binding quality and finishing, overall appearance and difficulty. To receive an award, each printed piece must display an exemplary level of craftsmanship. Admore has been winning awards from The Gallery of Superb Printing for over 30 years.
Postmaster General Promotes Convergence of Mail and Digital Technology at National Postal Forum

In a keynote speech at the National Postal Forum — the annual mailing industry trade show — Megan Brennan, Postmaster General and chief executive officer of the Postal Service, promoted opportunities for the mailing industry to leverage the rapid adoption of digital and mobile technology by today's consumers.

"We've become a device-oriented culture, with laptops, tablets, smartphones and now even watches providing digital and mobile experiences in every aspect of our lives," Brennan said. "The good news is that our industry has a big role to play in that digital future."

As consumer trends point to a continued mobile convergence, Brennan advanced the idea that mail can serve as a powerful complement to digital marketing campaigns and play a more prominent role in multichannel marketing efforts. "When we extend that physical experience of mail into a mobile experience, mail delivers much greater value for the sender and receiver," Brennan said.

Citing the technology advances that enable a piece of mail to launch a website, video, or an interactive experience with technologies like augmented reality and QR Codes, the Postmaster General believes mail can be a powerful tool for marketers to spark product discovery and drawing consumers into the digital ecosystem of their particular brand.

Brennan also revealed that the Postal Service is developing a daily digital notification of mail to be delivered to customers. The project — known as real mail notification — is being piloted in Northern Virginia and enables consumers to use a mobile device to see what's arriving in their physical mailbox.

"We're building this platform to bring physical content onto the same screen as the user's digital content," stated the Postmaster General. "The potential is enormous for this industry — because it will create a daily bridge from your mailed content to your digital ecosystem."

In her keynote address, Brennan said that the current pilot test generated a high level of digital engagement, with nine out of 10 people who participated in the pilot checking to see what's in their mail every day. The pilot test will be expanded to New York City later this year.

Brennan also encouraged the mailing industry to build on the inherent strengths of mail, including the consistently high return marketers gain from their investment in marketing mail. "That's why the convergence of mail and digital experiences is a way of adding strength to strength," Brennan said.
Interested in PSDA's print and digital advertising options? Download the new PSDA 2015 Media Planner for more information, including the PS Magazine 2015 editorial calendar, ad rates and specifications. About PSDA
PSDA is an unrivaled network of professionals, dedicated to providing best-in-class print, marketing and business communications solutions to end-user customers through the distributor channel. PSDA provides its members with information on market trends and leading practices through a series of national and regional events, online training, and its flagship monthly magazine, PS Magazine, which was recently honored by Trade Association Business Publications International for coverage of the prior year's most impactful client success stories.

Learn more about membership in PSDA or contact our headquarters ( office at 800.230.0175 and talk with a member of our staff team.
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