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November 6, 2014


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Lancer Label September 2014
 

Member Benefit Highlight:
Energy Solutions Firm Partnership


PSDA has a partnership with consulting firm APPI Energy, which helps members identify energy solutions that result in expense savings.

Last winter's extremely cold temperatures created very high electricity costs for unprepared consumers. APPI Energy identifies solutions that mitigate risks and lower costs. APPI Energy has vetted and approved many electricity suppliers that provide low prices and fair supply contracts. Contact PSDA's trusted team of energy experts at 800.520.6685 or info@appienergy.com before another cold winter begins.

PSDA News

Beyond Print Issue 2: Innovation & Excitement

Is your business innovative? Do you look for creative solutions to grow your business and solve industry challenges? Each day, PSDA members are taking the print industry head on: updating, creating and inventing — all sparked by innovation and spirit.

Learn more about the strategies and spirit of PSDA in the newest edition of our free, digital magazine, Beyond Print — available now for download. In the newest edition, read about three companies that were sparked by innovation and learn about the promising spirit of our young industry.

To download today, search "Beyond Print" in the App Store, Google Play or Amazon App Store.
Key Sessions at the 2015 CEO Summit

Registration and housing are now open for the 2015 PSDA CEO Summit. Secure your spot today.

Leadership Communication
Speaker: Jeff Lanza, FBI Special Agent (retired)

Whether you are leading a small group of people or a large corporation, your ability to communicate well is one of the biggest factors in success. Employees consistently value good communication from leaders as being a vital component of job satisfaction. This presentation will focus on how to develop great messages, deliver them effectively and connect with your stakeholders to achieve maximum impact.

Leading Change
Speaker: Risa Mish, Senior Lecturer of Management, Cornell University

This workshop focuses on understanding your own attitude toward change and your personal strengths and challenges with respect to change; understanding and managing effectively the cycle of emotional responses that those whom you are leading will have in the face of involuntary change; and how to design a change initiative in a way that makes it likeliest to succeed.

The New Normal
Speaker: Barrie Bramley, Curious Disruptor, Calidascope

This presentation provides the context for the disruption you’re experiencing in your business environment. In a world of extraordinary unprecedented change, we need to be continually scanning our near-future for clues of what we can expect next. Bramley will give attendees a snapshot of what to expect around the corner, and how it will in influence people — both externally and internally.
Send Us Your Updates for the 2015 PSDA Supplier Directory

Your 2015 PSDA Supplier Directory, formerly known as the Sourcing Guide, will be available to you in January, and we need your help to make sure the information is accurate and up-to-date.

The PSDA Supplier Directory is an exclusive printed directory of sources for print, marketing and related services for use by PSDA member companies. The guide is populated with company information from the Online Supplier Directory, but in order for the most accurate information to appear in the guide, each company must update its listing.

How to Review and Update Your Listing

Visit the Online Sourcing Guide to view your current listing. Please review the information and email PSDA headquarters at psda@psda.org with any changes.

Member and Industry News

PSDA Remembers Elwin H. Simon, Founder of Datatel Resources Corporation

Elwin H. Simon, founder of PSDA member Datatel Resources Corporation, passed away on Oct. 13. He was 90 years old. After purchasing the company in 1978, Simon positioned Datatel to become a leading manufacturer of long run custom forms. Simon was a veteran of the business forms industry. Prior to his time with Datatel, he was national sales manager for the business forms division of Control Data Corporation. Retiring from active responsibilities in 1993, he spent over 20 years in Naples, Florida, as an active and competitive bridge player. Throughout his retirement, he always remained very interested in the changes of the industry he loved. Memorial donations may be made online to Penn State IFC Panhellenic Dance Marathon “THON” at www.thon.org.
Flesh Co Adds Domino Inkjet Unit

PSDA member The Flesh Company has purchased a new Domino K600i inkjet unit, recently displayed at the 2014 Label Expo show for its label division. The new unit is capable of printing on coated and uncoated materials at 600 dpi. The state-of-the-art system can produce variable imaging for barcodes and numbering, which can include micro printing at 1200 dpi.

"The Domino is a great addition to our current variable imaging offering," said Mark Gerling, EVP of sales and marketing for Flesh Co. "We produce a wide range of barcoded labels, many of which are affixed to business documents produced in our forms plant. The new K600i will give us higher quality and efficiency, which will allows us to enter more label markets."

The new unit is expected to be delivered, installed and operational by year end. Additional support equipment has also been purchased to support roll label orders, which is a growing part of the company's label offering, servicing the trucking, warehouse, distribution and e-tailer markets.
Ennis Wins "Best in the West" Exhibitor Challenge

PSDA member Ennis, Inc., recently won the first ever e-Quantum “Best in the West” Exhibitor Challenge during the Fall Client Conference in Reno, Nevada. The criteria for this challenge was to create a visually attractive and engaging display to help drive more distributor traffic your way.

Ennis' national marketing department got together to find a clever way to stand apart from the competition with a saloon themed display and giveaway. Ennis called upon its subsidiary, Adams McClure, for its help in manufacturing an engaging POP display that would draw the distributors in and get them to ask questions. The display used many of Adams McClure's custom capabilities. A combination of Coroplast, Gator board and Foam board were used to create the standee cutouts, tabletop and background. All of the pieces were printed on a large format flatbed. Dies were created on all elements so they could be CAD-cut on their digital cutter using the router function for the thicker pieces and an oscillating knife for the foam board and Coroplast.

“As soon as we heard that there was a new challenge at this year's conference, I knew it would be a way for us to display our printing capabilities in an original way,” said Steven Osterloh, vice president of marketing. “There was a lot of calculated effort in making the display visually appealing and sturdy, while also bringing the whole concept together. The fact that we won really displays how diverse our product offerings are and that we can find a solution for anyone's business needs.”
FormStore Incorporated Relocates Digital Print and Direct Mail Center

PSDA member FormStore Incorporated recently relocated its Digital Print and Direct Mail Center into the FormStore world headquarters facility in Fenton, Missouri. The move was completed in October with full integration targeted continuing throughout 2014.

"This move will allow FormStore to consolidate operations of its digital print and direct mail operations, corporate sales and administrative staff, operations of it core product membership ID card manufacturing unit with Response Builders, its sister website design, SEO and Web communications marketing company," said Paul Edwards, CDC, president and owner of FormStore. "The move positions our operations directly in line with the increased integrated marketing focus and future of the graphic arts industry."
The Printerverse at GRAPH EXPO 2014 Sessions Are Now Available on YouTube

"The Printerverse at GRAPH EXPO 14" sessions are available for viewing via YouTube. The sessions are shown in the order they were presented during the show, which took place from Sept. 28 through Oct. 1 in Chicago.

View all 16 Printerverse GRAPH EXPO 14 sessions on YouTube.
Interested in PSDA's print and digital advertising options? Download the new PSDA 2014 Media Planner for more information, including the Print Solutions magazine 2014 editorial calendar, ad rates and specifications. Turn to for one-stop access to the PSDA blog, industry news and a live sourcing request feed.

About PSDA
PSDA is an unrivaled network of professionals, dedicated to providing best-in-class print, marketing and business communications solutions to end-user customers through the distributor channel. PSDA provides its members with information on market trends and leading practices through a series of national and regional events, online training, and its flagship monthly magazine, Print Solutions, which was recently honored by Trade Association Business Publications International for coverage of the prior year's most impactful client success stories.

Learn more about membership in PSDA or contact our headquarters (psda@psda.org) office at 800.230.0175 and talk with a member of our staff team.
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