January 23, 2014

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Lancer Label January 2014

PSDA’s HR Corner: Expert Advice on Employee Identification

By Claudia St. John, president, Affinity HR Group LLC

Q: I just learned that one of my employees gave me false identification when I hired her. What do I need to do? Must I notify the authorities? Do I have to fire her?

A: First thing, you should do is correct any IRS forms (wage and tax filings), particularly if she used someone else’s Social Security number. As for reporting her to the authorities, such as USCIS Immigration Services, I strongly encourage you to seek legal guidance to assess your requirement under the law.

There are two issues to consider regarding termination: Is she now legal to work in the United States? If not, you cannot legally employ her and doing so is a violation of federal law. If she is now legal to work here (i.e., she has since filed for and received the appropriate work permits), you must weigh her value as an employee with the fact that she was dishonest initially. If you do decide to keep the employee, it is essential that you carefully review all of her documents and check with the Social Security Administration to be sure the name, date of birth and SSN that she provided are correct.

Affinity HR Group LLC is a consulting firm and PSDA partner that specializes in providing human resources assistance to associations and their member companies.

Have a question for Claudia? Send your query via email and your question may be answered in a future edition of HR Corner.

All PSDA member companies receive discounted pricing on Affinity HR Group's wide variety of services. For more information, visit the group's website.

4over January 2014


What Does Adobe's Creative Cloud Mean for You?

In the July 2013 issue of Print Solutions magazine, Heidi Tolliver-Walker tackles the questions on everyone's minds about Adobe's transition.

In case you haven’t heard the news, Adobe’s Creative Suite has gone to the cloud. After Creative Suite 6, Adobe users will no longer be able to purchase Adobe design and layout programs like Photoshop, InDesign and Illustrator outright. Instead, the software will be available only on a subscription basis downloaded from the cloud (although it is run on your desktop, not an Internet browser, so it’s not truly cloud software).

Pricing for the software, renamed Adobe Creative Cloud, ranges from $10-50 per month for individual licenses, with discounts for owners of CS3 or higher good for one year. Special discount pricing is available for educational users and enterprise teams. Licenses give users access to the ongoing updates, as well as earlier versions of the software if they prefer.

Read the full article on page 30 of the July issue.
Register Now for the 2014 Distributor Solutions Expo

PSDA’s Distributor Solutions Expo is bringing the entire experience under one roof in the heart of downtown Chicago. If you act now, you can still register at the early-bird rate!

As the must-attend experience for distributors and manufacturers, the 2014 event will further drive the power of partnerships among distributors, manufacturers and suppliers and enable more robust business connections. From relevant workshops to a highly-interactive show floor, PSDA’s signature event provides all the resources to enhance your business strategy and grow your company. This two-day show is the once a year opportunity to develop partnerships that allow you to deliver stronger solutions to your end-user customers and their changing needs.

Elevate your company to the next level.

Attend the 2014 Distributor Solutions Expo to position yourself to retain and secure new business.
Take Advantage of PSDA’s Sourcing Listserv

PSDA members can quickly identify new channel partners or explore the capabilities of existing partners through PSDA's sourcing program. In addition to the annual printed and 24/7 online sourcing guide, members can participate in the peer-to-peer sourcing referral listserv. Source requests can be sent directly via email to all trade printer and supplier members at a touch of a button, and responses can go straight to your email inbox. Contact PSDA Headquarters at to join the listserv.
Apex March 7

Member News

Gill-line Promotes New Product with Funny YouTube Video

PSDA member Gill-line recently introduced a new product, The Bum Box. The Bum Box is a person box seat that's light, easy to carry, durable and supports up to 264 pounds. The company said it is ideal for product launches, contests and website offers, among other uses. To help promote The Bum Box, Gill-line uploaded a YouTube video called “What does Bum Box say?” Watch it here.

Acucote Announces New Vice President Position

PSDA member Acucote, a manufacturer of pressure-sensitive products, recently expanded its sales and marketing team. Dan O'Connell accepted the position of vice president. O'Connell brings more than 30 years of sales, marketing and operational management experience in the pressure-sensitive labelstock industry. “Dan's main focus is to continue to grow top line sales, primarily through expanding customer market share and facilitating the launching of customized solution-oriented products,” said Gene Lauffer, chief operating officer.

For more than 25 years, Acucote has been supplying its customers with quality pressure-sensitive goods and services. Offering custom capabilities, stock inventory and a variety of adhesives, facestocks and silicone release systems; Acucote works with its customers to achieve solutions to the most difficult labeling challenges.
Lancer Label Starts 2014 by Appearing at Two Trade Shows

PSDA member Lancer Label, a custom label company, kicked off the New Year by appearing at two shows: ASI Orlando and the PPAI Expo in Las Vegas. This year, Lancer Label will be celebrating its 50th anniversary. Lancer Label is excited to help businesses renew branding strategies in 2014. With a large selection of cost-effective and innovative labeling resources, Lancer Label can assist distributors in selecting the ideal packaging solutions to promote products.

“This new year is a particularly exciting one for Lancer Label. Not only does 2014 present the opportunity of a fresh start, but it is also a celebration of the continuing success of our labeling strategies for clients across the country,” said Fred Nelson, general sales manager.
American Solutions for Business Holds Winter Conference: 'Living the American Dream'

PSDA member American Solutions for Business, located in Glenwood, Minn., held its national sales conference in Orlando, Fla., this January. A total of 305 sales associates registered for the conference and more than 120 vendors participated in the ASB Vendor Expo.

The four-day convention was held Jan. 4-7 in conjunction with the Advertising Specialty Institute (ASI) Orlando show. The ASB conference theme, “Living the American Dream,” reflected the new mission statement, which was formally revealed during Saturday's general session. ASB's 10-member leadership team, who wrote the mission statement, also identified the core values and cornerstones that are fundamental elements of the company's vision.

“Our new mission statement is simple and straightforward,” said Larry Zavadil, the company's founder and CEO. “We help people live their American dream. This statement expresses for us the essence of what American is all about. As an employee-owned company, we provide value to our stakeholders through entrepreneurial relationships and solutions. It's that spirit that allows us to implement changes that make us better so that we can reach out and provide solutions and growth opportunities for customers, sales associates, employees and our vendor partners.”

ASB holds two sales conferences per year for the purpose of bringing sales associates, home office personnel and vendor partners together for education and networking opportunities and to share business updates.
Interested in PSDA's print and digital advertising options? Download the new PSDA 2014 Media Planner for more information, including the Print Solutions magazine 2014 editorial calendar, ad rates and specifications. Turn to for one-stop access to the PSDA blog, industry news and a live sourcing request feed.

About PSDA
PSDA is an unrivaled network of professionals, dedicated to providing best-in-class print, marketing and business communications solutions to end-user customers through the distributor channel. PSDA provides its members with information on market trends and leading practices through a series of national and regional events, online training, and its flagship monthly magazine, Print Solutions, which was recently honored by Trade Association Business Publications International for coverage of the prior year's most impactful client success stories.

Learn more about membership in PSDA or contact our headquarters ( office at 800.230.0175 and talk with a member of our staff team.
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