Sign up for PSDA's On-Demand Training
Take advantage of PSDA's On-Demand Training and sharpen your team's skills through this newly launched web-based training program. This offering from PSDA covers a wide array of skills and topics relevant to the print industry. View all training courses and bundled packages.
PSDA's Basics of Printing Bundle provides a range of introductory courses and is perfect for someone new to the print industry. New employees will discover the print business through color theory, print jargon, pURLs and more. This 11-course package will bring your next team member up to speed on the print industry. Learn more and sign up for this bundle today.
PSDA's Online Sourcing Guide is Live!
Last month, at the Print Solutions Conference & Expo, PSDA unveiled a new online sourcing directory that provides PSDA member companies with a comprehensive resource of providers of products, services and solutions. The PSDA Online Sourcing Guide is designed to allow principals, sales and sales support professionals to research and identify channel partners. The Online Sourcing Guide supplements PSDA's proprietary sourcing program including the annual Print Solutions Sourcing Guide issue, PSDA's members-only sources listserv and phone in Source Hotline resources. This easy-to-use directory is available 24/7 from any computer, tablet or web-enabled smartphone. Please log into PSDA.org and visit the new PSDA Online Sourcing Guide today.
Special thanks to the following members for their initial sponsorship of this valuable industry resource: Data Label Inc., Datatel, The Flesh Company, Folder Express, MAR Graphics, Team Concept Printing, Ward/Kraft and Wilmer.
Download PSDA's iPhone App
Download PSDA's iPhone app today and easily access members' contact information while you're on the go. With this app, you will always stay connected to your fellow PSDA members. To download the app, visit the App Store from your iPhone and search "PSDA." The app is currently only available on the iPhone.
IBF Offers Quantum-Integrated Warehouse Management System
Business products and services supplier IBF utilizes a warehouse management system called QScan, which integrates with Quantum. IBF, a PSDA member, developed the warehouse software to manage its own inventory; however, it also saw the benefits it could provide customers. Therefore, IBF chose to offer the customizable software as a product to customers for their own warehousing needs. QScan is the only software program of its kind to integrate with Quantum. It also utilizes the barcode scanning capabilities of Windows-based Pocket PC devices to track inventory. It consists of four modules for receiving, inventory reconciliation, releasing and delivery. To schedule an interactive web demo, call 800.388.3650 or click here.
Western States Envelope & Label Installs New Label Press
PSDA member Western States Envelope & Label recently installed a Mark Andy 13” P5 label press, an eight-color machine that delivers some of the fastest make-ready times in the industry. “We started live production runs on April 30, 2012, and already see the benefit this machine will bring in workflow improvement and quality for our customers,” said Greg Retzer, national sales manager at Western States Envelope & Label. “It can run most of the current orders we do on the 7” in-line presses at much faster speeds with better results.”
With its unique print station design, the P5 label press was built for productivity. It features simple repeatable settings for ink and impression; a self-positioning rigid doctor blade system; and fewer operator tasks that reduce set-up time. This press is ideal for any size label run. The P5 press also delivers precise, advanced print quality with either water-based or UV inks, and has both pre-register and auto registration to save valuable time and waste. “This new generation of label press technology will clearly give customers a better label product for their investment,” Retzer said.
Digital Marketing Services Receives Flesh Memorial Award
Digital Marketing Services, of Oldsmar, Fla., recently received the 2012 Flesh Memorial Award, which is awarded to non-PSDA member distributors every year by Strategic Print Alliance. Strategic Print Alliance established the Flesh Memorial Award in 2010 in memory of Royal (Scud) Flesh, who was a founding member of what is now PSDA. He was committed to the organization and a great believer in the benefits of membership. Each year, Strategic Print Alliance selects a non-member distributor recipient and funds the first year of membership dues in PSDA. The objective is to support the growth of PSDA and allow the recipient to take advantage of the education, networking events and other resources that PSDA membership offers.
Digital Marketing Services has focused firmly on its mission to deliver innovative, high quality printed products across a wide range of diverse clientele and industries. “It is an honor to be recognized by Flesh and the Strategic Print Alliance,” said President Corey Spann upon learning of the announcement. Digital Marketing Services' business philosophy can be summed up in their mission statement: “To deliver superior quality printed products at competitive pricing that exceed client expectations, while fostering long-term corporate relationships based on a shared vision of trust and respect.”
Relyco Launches rapid! PayCard Electronic Payroll Program
Relyco, a provider of electronic payment and payroll solutions, recently launched the rapid! PayCard payroll program, which enables companies to offer a completely paperless electronic payroll (ePayroll) solution. The Relyco rapid! PayCard program eliminates the need for paper-based checks by offering employees “accepted anywhere” prepaid debit PayCards — reducing costs and improving efficiencies.
Relyco rapid! PayCard is a comprehensive ePayroll program designed to convert an organization's payroll to electronic delivery at no cost. The rapid! PayCard technology platform provides each employee with his or her own branded PayCard (Visa or MasterCard) as well as online access to account balances, paystubs and W2 tax forms. “On average, it costs almost two dollars to print and distribute a single paycheck. When you add that cost up for all your employees, you can see an instant opportunity to save your company time and money by converting to an ePayroll method,” said Mike Steinberg, president and CEO of Relyco.
Repacorp Announces Corporate Management Changes, Facility Expansion
Rick Heinl recently moved to the position of chief executive officer of Repacorp, naming Tony Heinl president. Rochelle Heinl has assumed the role of vice president. Gary Parrott has been promoted to plant manager of the Ohio facility, and Joe Courts has replaced Gary Parrott as manager of Repacorp's RFID division. In August, Frank Ross, plant manager of Repacorp's Wisconsin facility, will be retiring. Aaron Dumke will be taking Ross' place as plant manager. Tony Perkins will assume the position of production manager of the Wisconsin Facility.
Repacorp, a PSDA member, has also recently broken ground on a 20,000-square-foot expansion of its Ohio facility, bringing it to 73,000 square feet. “This new expansion will provide additional manufacturing space and two new docks for trucks,” Heinl said. “The expansion of our Ohio facility is necessary to accommodate new presses and increased sales. Repacorp is seeing growth in all areas of business. I think the increase in RFID and digital business has brought more stock and custom flexo work. We just added a whole line of liner-free direct thermal rolls to our stock program. In the fall, we will be adding a line of stock integrated labels and cards, growing our stock catalog to well over 500 stock items,” Heinl said.
Print Is Dead? Not So Fast.
With the rise of the Internet and social media, the marketing industry has long believed that print media is dead. However, while many organizations have moved their marketing efforts to the Internet, print is still a vital part of an advertising campaign. Print media, in fact, carries some advantages over digital counterparts. While Internet ads can vanish in a moment without making an impact, magazines, newspapers and flyers often remain in houses or offices for days or months. Print media often has more credibility compared to popup ads and online banner ads. Print ads can also help solidify brand identity by having a consistent aesthetic and can help reach targeted audiences through specialty publications. Declining use of print marketing overall can help draw attention to organizations that still use it. QR Codes, scanned with a mobile device, can help span the gap between print and web marketing.
Data Points: Print Loyalists
Adweek (06/20/12) Moses, Lucia
A survey by the Donald W. Reynolds Journalism Institute at the University of Missouri suggests that users of mobile media devices are not abandoning print media at a faster rate than people who do not own smartphones, tablets or e-readers. Sixty-six percent of U.S. adults now use at least one mobile device in their daily lives, and users of mobile media devices tend to have higher incomes and more education than people who do not own smartphones, tablets or e-readers. Of particular interest, mobile media users and non-users subscribe to at least one newspaper or newsmagazine at nearly the same rate. The survey reveals that 39.8 percent of users of smartphones, tablets and e-readers are also print subscribers. Among non-mobile device users, 40.2 percent subscribe to print media. Overall, 39.9 percent of respondents said they subscribe to at least one newspaper or newsmagazine.
Specialize, Generalize or Diversify?
Wide-Format Imaging (06/12) Greene, Tim
InfoTrends perceives three differing strategies in digital printing that wide-format print service providers can follow to spur business growth: specialization, generalization and diversification. Specialization could spur wide-format PSPs to invest in specific wide-format market segments such as understanding all components of retail operations which may give them a competitive edge in terms of selling print services to retailers. It entails getting closer to clients in specialty niches and being engaged in some of their decision making, allowing for some of that consultative selling that generally translates into higher-margin production activities.
Generalization requires a firm to perform at a very high operational level to meet buyer demands. For generalists it is key to not only cover a lot of ground on the production floor, but also to cover a lot of ground at the sales level, because they are competing not just with other generalists, but also with specialists. One of generalization's strengths is that, from a technology standpoint, the market is coming to you. Wide-format digital printing gear tends to get built generation over generation in order to deliver the ability to produce an ever-wider range of applications. This may be an underlying factor in strong interest in wide-format UV-curable inkjet and wide-format Latex inkjet.
The third approach, business diversification, is a major anticipated trend among wide-format PSPs, with InfoTrends seeing signage and graphics market firms migrating into the area of specialty printing in their search for revenue growth and higher margins than the signage and graphics market can supply. A recent InfoTrends poll found that more than 60 percent of wide-format print shops were looking for, among other things, diversification opportunities to expand beyond conventional wide-format graphics applications into adjacent markets. The diversification survey also cited much interest in textile-oriented markets in the interior decor segment, the soft signage market and the garment printing industry.
Check out the article in the May 2012 issue of Print Solutions magazine by InfoTrends' Barb Pellow on "Building Better Relationships with Data-Driven Marketing."
Remember: PSDA members receive a discount on InfoTrends products and services. For more information, click here.
DMA: Direct Mail Response Rates Beat Digital
DM News (06/14/12) Schiff, Allison
The latest response rate report from the Direct Marketing Association (DMA) reveals that direct mail remains the most effective channel, although it has declined 25 percent overall during the past nine years. Direct mail has an average response rate of 4.4 percent, compared with 0.12 percent for email, or up to 10 to 30 times that of email and even higher for online display, depending on how one crunches the numbers. For displays, only 6 percent converted as a result of the immediate action of the click, which means 94 percent of conversions happened at a later date.
Direct mail could be more effective now than ever because consumers are continually bombarded with digital messages they do not want. "Because of the proliferation of emails and the onslaught of display ads everywhere, there is an advantage of going through direct mail," said Yory Wurmser, director of marketing and media insights at the DMA. "Direct mail in a way has become less cluttered." In terms of ROI, email is the most cost-effective channel at $28.50, compared with $7 for direct mail. The DMA analyzed transactional data from Bizo and Epsilon, in addition to data collected through an April 2012 email survey.
Marin Software to Track Paid Search to In-Store Purchases
DM News (06/28/12) Dostal, Erin
Marin Software vice president of marketing Matt Lawson recently announced that his company will employ the services of RevTrax, a firm that tracks online paid search to in-store sales, with the software becoming immediately available to Marin customers. "Paid search, in most cases, is one of the largest components of ad budgets online [and] can drive significant outcomes for retailers," Lawson said.
RevTrax operates by tracing someone's online search through to an in-store purchase. On a merchant's web site, a consumer can download printable and mobile coupons that interoperate with the retailer's sales system, and when the printed coupon is scanned at point-of-purchase in a store, merchants can then know it came from a customer who initially ran an online search on them. In this way, merchants can tie online search to in-store purchases to help quantify the efficacy of paid search, according to RevTrax co-founder Seth Sarelson.
Sarelson said as retailers increasingly spend more on paid search online, the need for ways to measure return on investment has become more urgent, particularly when it comes to in-store conversions. He estimated that for some retail customers, up to 90 percent of sales occur offline.
7 Pinterest Tips for B2B Companies
Social Media Examiner (06/20/2012) Ray, Mitt
Many consumer-facing businesses are having success promoting themselves with Pinterest, and business-to-business (B2B) companies would do well to replicate their techniques on the social media service. B2B companies could create and post attractive infographics that include helpful information for other businesses. B2B companies could add attractive cover images to ebooks, guides, white papers and other helpful documents to make them more shareable on Pinterest. Readers will want to pin and share with their followers if the documents are helpful and have an attractive image. B2B companies should make sure to gate the content to restrict access to people who sign up, which will enable them to collect email addresses and names for marketing efforts. B2B companies could display their products, pin them creatively and promote their brand by using images that are relevant to their products and services. The primary focus should be to use Pinterest to get other businesses to share, comment on and like pins, and displaying images of work culture and community service could help engage them.
Quality by Remote Control
ProPrint Magazine (06/12) Kohn, Peter
The transition of color management to cyberspace is underway with some significant launches. Fujifilm in Germany introduced XMF ColorPath, a cloud-based color management system designed for calibrating and maintaining adherence to printing standards such as ISO 12647-2. The system functions across multiple processes, including offset, digital and screen, helping printers maintain color consistency. Fujifilm Australia's Matt Ritson said ColorPath constitutes two chief elements, the first being XMF ColorPath Organizer, a module of color management configuration tools within XMF Workflow v5 that manages application of color profiles.
The second element, XMF ColorPath Sync, is a cloud-based color management system that complies with the ISO 12647-2 standard across diverse print devices. It produces device-linked ICC profiles and ISO TVI curves so printers can rapidly conform to ISO 12647-2 across a spectrum of print devices. "The solution is all managed via a web browser, with even the spectrophotometers plugged directly into the web browser, so there is no software client to install," Ritson said. Meanwhile, former Fujifilm unit FFEI issued RealPro Color Cloud, which supplies profiling tools for workflow users to control color centrally across devices. The offering enables the online purchase, download and use of ink-optimized device link profiles within FFEI's RealPro Workflow System as part of a standardized PDF/JDF workflow, as required.
Drupa's GMG Color announced CoZone, a comprehensive cloud solution for professional media and color management users that will redefine the application of color management in the future, according to GMG Oceania's Garry Muratore. "We see CoZone being applicable to all industry sectors that need to work remotely with clients who want to increase the quality, speed and frequency of the approval cycle," he noted. "This means not only packaging but also commercial print and wide format print markets." Muratore said the cloud-based nature of the system makes it easily and affordably scalable.
Drupa's Pantone unit launched PantoneLive for the package printing sector, which allows all packaging design process phases to access common digital color definitions, with the goal of reducing complexity and re-work. The product will enable brand owners to generate specific color palettes, store them in the system and use a digital library to identify color specifications based on substrates, print processes, inks and application techniques.
For more on drupa, don't miss the July 2012 issue of Print Solutions magazine, which includes part one of a two-part series on drupa 2012.
Wide-Format Imaging (06/12) Steele, Jeffrey
Many print service providers are committed to rigid substrates and flatbed printing as a result of increasing UV flatbed placements and an expanding market for rigid substrates. The main factors underlying this devotion include benefits of rigid substrate printing such as shrinkage of labor, material and reduction expenses, along with reduced cost of flatbed equipment, the desire for PSPs to differentiate themselves from rivals and the environmental friendliness of rigid substrates.
conVerd CEO Don Tomes cited the advantages of the conVerd Board product. "First, the board is 90 percent virgin fiber, with 10 percent post-consumer waste," he said. "What you're getting there is a high quality of paper, but also a recycled piece to go back into the product." Tomes also said the conVerd Board is certified by the Forest Stewardship Council and recyclable. "Being green no longer means you're going to pay more," he said. "What it does mean is you're going to get a better performing product at the same price."
Tomes also pointed out that retailers and PSPs can do more with rigid substrates. "What we've found is retailers are really embracing the environmental concept," he said. "That's because consumers want that." PSPs can generate faster runs and quicker turnarounds, while adding uniqueness to output and making it specific to diverse clients.
The faster growth of flatbed printing is allowing PSPs to turn out larger print runs quicker, and companies are reaping the benefits by attracting more customers. "With the advent of the digital flatbed presses, the marketplace that had been centered around traditional screen printing process transitioned to digital flatbed," said Lamitech general manager Adam Reiser. He also observed that "print speeds have climbed dramatically, meaning [PSPs] are moving to commercial, volume-type printing jobs." This makes media cost a key issue, and paperboard is one of the most affordable rigid substrates.
InfoTrends Forecasts Shift in On Demand Printing and Publishing Market
InfoTrends has listed the top trends in the U.S. print on demand market in its recently published "U.S. Production Printing & Copying Market Forecast: 2011-2016." In this forecast, InfoTrends concludes that the success of high-speed continuous-feed color inkjet devices foreshadows a clear shift in the on demand printing and publishing market.
The growth rate for color impressions in production copying and digital printing has accelerated compared to the previous forecast in 2011. In fact, the growth rate is expected to increase to 18.5 percent CAGR compared to almost 15 percent in the last forecast. "Continuous-feed inkjet color and, to some extent, the expected new B2 devices are responsible for the expected growth," said Ralf Schlozer of InfoTrends. "High-speed continuous-feed color inkjet devices will account for more than half of all color impressions by 2016."
How International Paper Truly Became a Paper-Focused Firm
International Paper, once the nation's second-largest landholder after the federal government, no longer owns any timberland. CEO John Faraci engineered the biggest part of the divesture, selling some 5.7 million acres in 2006 in an effort to reduce debt and sharpen IP's strategic focus. Faraci has pared business lines from 16 to essentially two: paper, for use in homes, offices, and commercial printing; and packaging, which includes boxes and shipping containers on the industrial side and paper cups and food containers on the consumer side. IP is now a major global force in paper and packaging, with annual sales of about $30 billion.
Abstract News © Copyright 2012 INFORMATION, INC.