August 8, 2013

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Team Concept Aug 8

Lancer Label Aug 8 2013

Communicate the Benefits of Print to Your Clients

On Two Sides' sister site, You Love Paper, you can find a great, informative animated video about the sustainability of paper. Watch the video now, and share it with your clients!

PSDA partner Two Sides is an independent, nonprofit organization created to provide members of the graphic communications supply chain a forum to promote the responsible production and use of print and paper, improve sustainability standards and practices, share experiences and maximize customer confidence in our products.

Wilmer Aug 8 2013


Deadline Extended: Update Your Company's Sourcing Guide Listing

The October 2013 issue of Print Solutions magazine will feature PSDA's 2014 Sourcing Guide. The annual directory is used throughout the year by distributors of printed and other products when faced with sourcing questions. The guide is populated with company information from the Online Sourcing Guide, but, in order for the most accurate information to appear in the guide, each company must update its listing.

How to Review and Update Your Listing

Visit the Online Sourcing Guide to view your current listing. Please review the information and email PSDA Headquarters with any changes. The deadline for updating content is Monday, Aug. 12, 2013.

We appreciate you taking the time to update your company's profile and ensure that PSDA has the most current and complete information on file. Please contact PSDA Headquarters at 800.230.0175 with any questions.
PSDA at PRINT 13 – Booth and Free Passes

PSDA will be exhibiting at PRINT 13, the largest graphic communications exhibition and conference in the United States, held this year Sept. 8-12 at McCormick Place in Chicago. If you plan to attend PRINT 13, please be sure to stop by and visit the PSDA Booth (#5262) on the show floor.

Also, as a PSDA member, you are invited to attend and receive a free PRINT 13 pass by registering here, courtesy of the Graphic Arts Show Company.
Register Now for PSDA's New Sales Training Program

The Ultimate Sales Training Experience
Oct. 17-18, 2013
Chicago, IL

Join us for a full two-day sales program where you'll train with the 2013 International Sales Training Leader of the Year, Dan Seidman of GOT INFLUENCE?. This program is customized specifically for sellers of print and related services. Learn tips and techniques that will make a lasting impact on your sales behavior so you can make more money.

Watch a video on the Top 10 Elements of Sales Success.

Learn more and register.
Repacorp Aug 8

Member News

DataSource Purchases Integrated Document Solutions

PSDA member DataSource recently purchased Integrated Document Solutions (IDS), a single source provider of business communications and document management services, including warehousing and distribution.

IDS controls three major company-owned facilities and employs 13. The Dallas-based company has an impressive list of local and national clients. It provides customers with a broad range of business printing and marketing services including graphic design, online ordering, management, distribution, promotions and direct mail.

“Joining DataSource is a win-win for our clients and our team members,” said Walt Smith, CDC, and Philip Templeton, the founders of IDS. "Our executives and staff are eager to bring new enterprise solutions, technology and cost reduction tools to our customers."

"We look forward to sharing the benefits of the expansion with our customers," said David Holland, president of DataSource. "Our combined capabilities will extend our market presence and take our industry-leading customer service to another level while fulfilling our strategic objectives for growth."

DataSource's document design and distribution services include national restaurant chains, commercial banking as well as automotive marketplaces in addition to well-known brands such as Carlson Worldwide, Americo and Blue Cross/Blue Shield.
Lancer Label Showcases Durable Labels for Summer

PSDA member Lancer Label, a custom label expert, is helping distributors stay ahead of the game this summer with durable label products. While winter weather may be far from returning anytime soon, summer conditions can bring on equally strong wear and tear for a variety of products. Businesses can help clients avoid the effects of heat, moisture, dirt and other outdoor elements by investing in the right stickers and labels.

"Whether they're located in hot, arid climates or areas that see heavy moisture during the summer months, distributors are challenged to find the best sticker and label solutions to meet their clients' most discriminate needs and tastes," said Carl Kuhns, production manager at Lancer Label. "Lancer Label has a variety of durable, attractive and affordable options that can keep products looking great no matter what conditions they're exposed to."

To view all of the company's durable labels, visit Lancer Label's website.
Xante June 6 2013
Ward/Kraft Adds New Equipment to Expand 14” Pressure Seal Product Lines

Ward/Kraft, a PSDA member that provides a complete range of pressure seal products, recently expanded its pressure seal offering, including lower costs and faster turn times by adding the capability to produce 14” pressure seal inline along with its 11” pressure seal. The company has the capability of doing either the 11” or 14” pressure seal with up to five spot colors inline. Ward/Kraft is also now able to produce 50” jumbo rolls in addition to the 40” jumbo rolls that can be done on 3”, 5” or 6” cores.
Wilmer Offers Asset Management Labels

PSDA member Wilmer offers a full line of asset management labels, including basic; numbered; barcoded and numbered; and stock, sequentially numbered. Basic, “property of” labels are ideal for businesses and organizations wanting to keep loss to a minimum and deter theft. Numbered labels are personalized with your company's name and also include a sequential number to help track specific items for inventory management control and accounting purposes.

The barcoded and numbered solution is also personalized for your company, but it includes a barcode and a human readable number for easy input into accounting systems. Simply scan with a barcode reader, and the asset is entered into your system quickly and efficiently. Lastly, stock, sequentially numbered labels make unauthorized access to protected items easily detectable, heightening package or product security.

For more information on the company's asset management labels, visit Wilmer's website.
Relyco Launches Website for Designing Custom and Personalized Packaging and Marketing Items

Dover, N.H.-based Relyco, a PSDA member and provider of value-added business printing and payment solutions, recently launched the Relyco PrintAssist online design website for designing custom and personalized packaging and marketing items.

Created in partnership with PRISME TECHNOLOGIES' PrintSYS portal, the Relyco PrintAssist solution enables in-plant and commercial print shops the ability to quickly and easily design DigiPOP packaging, REVLAR waterproof paper, and DigiFLIP interactive card templates, along with the ability to purchase 100 packs of the products it can print.

“Our customers have been asking us for an easy way to design their own templates so that they can customize, personalize and print them as needed,” said Bruce Steinberg , senior vice president of sales at Relyco. “We're excited about our partnership with PRISME TECHNOLOGIES, as their PrintSYS portal provides our PrintAssist solution with a simple interface to create designs without needing a skilled graphic designer.”

Relyco PrintAssist is easy to use to start creating PDF designs that printers can use to quickly print the items they choose. The process is as simple as setting up an account, creating a unique design using Relyco's pre-perforated blank design templates, and ordering the associated substrate stock on a secure ecommerce portal. After ordering, the stock will ship to the printer so it can print the high resolution PDF file using its own digital printers.

Top Story

Coca-Cola Personalizes 800 Million Bottle Labels
Packaging World (07/13) Mohan, Anne Marie

Coca-Cola has launched a campaign in 32 European countries that invites customers to "Share A Coca-Cola" by addressing them personally on the package. Starting in January, eight label converters across Europe and 12 digital presses produced nearly 800 million personalized bottle labels for the campaign. These labels used 10,000 names in more than 10 languages and five alphabets. The Share A Coca-Cola campaign, launched in May, substitutes the brand logo on bottles of Coca-Cola, Coca-Cola light and Coca-Cola Zero with 150 of the most popular first names and nicknames from each country. The promotion was originally scheduled to run four to five months, but some countries have asked for extensions because of its popularity. To complete the labels and meet campaign deadlines, the 38-micron biaxially oriented polypropylene film rollstock was first printed in volume on conventional presses with static information. Under the direction of Netherlands-based converter ESHUIS, eight converters across Europe used HP Indigo WS6000 presses to print the variable data. "During the months of continuous printing, the HP Indigo WS6000 series digital presses have proven to be exceptionally reliable, achieving record productivity and press uptime of 86 percent," said ESHUIS Managing Director Peter Overbeek. "With such a strong European network of PSPs [print service providers] using HP Indigo digital presses, the opportunities for brand owners like Coca-Cola are endless."

Printing Trends

Hot Tips for Cool Print Design
Quick Printing (08/13) Steele, Jeffrey

Experts concur that the most important considerations for print design include designers involving printers as early as possible in the process, and ensuring that the flow of communication between designers has maximum clarity and is as upfront as possible. Enfocus Connect's Michael Reiher said designs that come in on budget and get results enjoy the most success. "If your print design is going to be effective, it's got to be reproducible downstream," he said. "So the easier you can make it for those downstream, the better it is for everyone. If you comprehend what your piece will become, you'll better understand your design limitations. You have to design to your budget."

Experts concur that the most important considerations for print design include designers involving printers as early as possible in the process, and ensuring that the flow of communication between designers has maximum clarity and is as upfront as possible. Enfocus Connect's Michael Reiher said designs that come in on budget and get results enjoy the most success. "If your print design is going to be effective, it's got to be reproducible downstream," he said. "So the easier you can make it for those downstream, the better it is for everyone. If you comprehend what your piece will become, you'll better understand your design limitations. You have to design to your budget."

Items are produced faster when the designer articulates to the printer what the printer requires the first time out. "For any effective communication, you have to understand where it's going, and whether it's meeting your budget and your time frame," Reiher said. He said this issue requires dual consideration of the piece's technical aspects as well as its technical end. "Communicating that aspect tends to be the challenge," Reiher said. "Knowing what color model to use, how to put in the bleeds, resolution of the images and all that becomes a tough thing for a designer to grasp."

Reiher said Enfocus Connect assumes responsibility for the file format's technical aspects, shifting all technical knowledge from designers to the printer. "The printer doesn't have to communicate back to the designer to make sure, for instance, that all images are CMYK and 300 dpi," he said. "They can control those things for customers in a remote-control fashion."

Reiher doesn't feel printers should suggest more effective design ideas. More important is relaying several options to the designer, in case the printer may not be able to meet the designer's requirements but has alternatives that could be considered with a specific budget and time frame in mind. Reiher said it is less important for printers to have creative designers on staff to work with clients than it is to have creative problem solvers on staff.

As far as effective communication goes, Ideas on Purpose's John Connolly said he and his colleagues depend on printers to be able to present examples of technique, papers and certain inks. What is needed is to make the firm's clients comfortable, especially if a large financial investment is under consideration.

Multi Packaging Solutions Launches Wood Veneer Labels
Packaging Digest (08/02/13) Embree, Kari

The latest pressure sensitive label from Multi Packaging Solutions is made from wood veneer, and it debuts with the launch of Jim Beam's Limited Edition American Stillhouse Clermont Kentucky Bourbon Whiskey. The labels are made from cherry veneer and are digitally printed at MPS's facility in Lansing, Mich. They evoke the iconic barrels in which the bourbon is aged. A label that would be a genuine wood material rather than a faux wood appearance has been of interest to Jim Beam for some time, according to Shawn Nevitt, printed packaging manager for the company. "The barrel aging process is so special and unique to bourbon making that a veneer label just seems to fit, and MPS did a great job working with our R&D team on testing and matching our performance specifications," Nevitt said. The labels are manufactured using a hardwood veneer backed with a thin film, and can be applied to a variety of surfaces. The wood veneers also can be laminated directly to paper, paperboard or film, allowing for a wide range of uses.

Can Inkjet Do Direct Mail?
WhatTheyThink (08/02/13) Graupman, Dustin

There is a perception that inkjet technology cannot do direct mail because it cannot achieve the necessary image quality. However, inkjet can do direct mail, considering it ranges from the everyday piece found in the mailbox to annual, glossy catalogs. The quality of inkjet technology is ideal for millions of pieces of direct mail that are produced every year. Inkjet started as "good enough" quality mostly for the transaction market applications, but the quality gap is disappearing at a startling speed. In seven years, half of digital pages will be printed with inkjet technology. Inkjet can offer a level of customization and personalization, enabling users to make direct mail relevant to the recipient. The technology can offer a return on the marketing investment by enabling users to control costs, and there are systems that allow users to print on the paper they use now. Moreover, ROI for inkjet extends to generating revenue because the use of customer data and analytics can help make print even more powerful.

Managed Print Services at an Inflection Point
Channelnomics (07/25/13) Walsh, Larry

Managed print services is growing, with more businesses choosing to remotely monitor printers and document management systems. Here, vendors and solution-provider partners must differentiate their value propositions to draw in customers. With the rise in mobile devices and a decline in hard-copy documents, printer vendors have expected a reduction in printing volume. Managed print offers recurring revenue, scalable service delivery and deeper customer involvement. According to IDC, managed print services has the problem of demonstrating why a particular service is different or better than a competitor. "The MPDS market is at an inflection point, particularly in the developed, enterprise markets," said Holly Muscolino, research director of document solutions at IDC. "Hardcopy vendors must strive to develop unique services portfolios that entice enterprise customers, drive adoption and will ultimately result in increased revenues." The global market for managed and basic print services could reach $40.5 billion by 2015. Participating in that market must expand offerings to include integration with big data, mobile devices and social collaboration.

Web-to-Print: A Path to Buyer Satisfaction
Printing Impressions (07/01/13) Pieruccini, Stephanie; Valentini, Arianna

Web-to-print solutions — one-stop online storefronts for print service providers — offer a number of advantages, including improved customer interactions and satisfaction, better turnaround time, reduced costs, and optimized workflow. A recent survey of 254 print service providers by InfoTrends and the North American Publishing Co. found that many are already making use of web-to-print and other online solutions. Already 36 percent of print volume is received by email, compared to just 21 percent via physical hand-off or physical mail. However, attachments sent by email can create problems by being too large or improperly formatted, whereas web-to-print solutions can automate the online submission process and prevent such issues.

Print service providers offering web-to-print solutions say they account for 29 percent of their print volume. In addition to automating much of the process for both the customer and service provider, web-to-print offers other useful customer features such as the ability to view quotes online, manage payment, and track job progress. Web-to-print solutions often offer other services that can allow print service providers the ability to expand into other areas, such as online marketing and web design. There are several dozen web-to-print solutions on offer, making it possible for print service providers to find a solution that fits their needs and ambitions.

Sign of the Times: Duluth Printer's Addition of Making Large-Format Signs Pays Off
Duluth News Tribune (MN) (08/05/13) Renalls, Candace

Stewart-Taylor Printing has been in business for 143 years, making it one of the oldest businesses in Duluth, Minn. The company was in trouble a year ago due to the recession and other factors. "We were in terrible shape," co-owner Bill Olson said. Since then, Olson and his brother Jim, the other co-owner, have turned the company around by starting Duluth Sign, a subsidiary business specializing in large-format signs. Their investment in new wide-format equipment has led to a 15 percent increase in Duluth Sign's revenues. In five years, it could be as high as 50 percent, said Bill Olson.

"We had the location, a client base and the infrastructure," Bill Olson said of the decision to get into the large-format sign business. "We had the software. We had the knowledge. So it was an easy transition. We weren't starting from nothing, we were starting from halfway." They purchased a new wide-format machine, sporting the latest technology to produce banners up to 5 feet wide and 300 feet long. They also got a vinyl-cutting machine that cuts out images and letters, which they had been doing by hand.

The jobs the company has handled include changing Duluth-themed images on the downtown Holiday Inn's lobby elevator doors, and the large banner sporting train images that encircles the upper atrium of the fountain court at Duluth's Miller Hill Mall. They also serve as project manager for designing and installing various store signs, including the Port City Antiques sign in downtown Duluth. They also are getting into electrical and digital board signs. "That's a big deal; it tells our story," Bill Olson said. "We've come from printing to the digital sign business."

For Stewart-Taylor Printing, starting up Duluth Sign has returned the company to a growth pattern, Bill Olson said. Since the late 1990s, annual company sales had dropped from $3.4 million to $1.8 million but are now projected to surpass $2 million in 2013, he said. "And a good portion has to do with the sign business," he said.

Digital Printing

Creating a Selective Shine in Digital Wide-Format Artwork
Wide-Format Imaging (08/13) Kendle, Heather

Creating spot gloss effects on digital inkjet printers can be easily accomplished. The curing times of some UV inks produce distinct effects, and a few extra seconds of curing can generate a gloss rather than a satin finish. The print shop that provides gloss has a competitive edge because a gloss finish is frequently a preferred effect. Recent advances in the RIP and printer software simplify the glossing process, and the proper gear allows production of print jobs with spot gloss on a UV inkjet digital printer that are very similar to regular print jobs, with only a few additional prepress steps.

Someone must initially edit the artwork and generate separate "masks" of the printed image areas, defining which should be gloss and which should be satin. Many printing companies prefer to provide this service themselves, as they are more experienced in working with the tolerances of the process. Combining the varnish layer with the satin layer in the artwork file, so that the combined satin and gloss image is processed in the same way as a standard image, is the next step. The RIP and the printer both know which areas are gloss and which are satin — and print them according to those specifications, automatically employing the correct UV ink curing settings.

Since the image is combined, there is no risk of losing registration between the two images. The inkjet printer does not halt for a second image to be loaded, where there might be a chance of the substrate moving, the file being loaded into the wrong position or an incorrect file loaded. Furthermore, the level of gloss in the gloss area of the image can be varied from a matte to full gloss, allowing the designer to consider the end user's application.

Print Technology

Is This Musical Poster With Interactive Paper the Future of Print and Outdoor Ads? Novalia's 2-D Drum Kit
Adweek (07/29/13) Gianatasio, David

English firm Novalia has developed a drum kit poster that readers can play with their fingertips. The interactive paper operates much like a touchscreen to produce seven different drum sounds, including cymbals, with the poster acting as a speaker. A Bluetooth version can play through iPads and iPhones. The company sees the technology being used for greeting cards, packaging, point-of-sale and newspapers. "Yes, you can touch a story in a newspaper, and if you've got your smartphone with our app anywhere on your person it can automatically pick up the recording of the actual press conference," Novalia's Kate Stone said. The company recently started a Kickstarter campaign to fund volume production.

The Changing World of Label Printing
WhatTheyThink (07/25/13) Fairley, Mike

Label printing technology has changed much during the last 400 years or so, from printing on handmade paper using relief letterpress type or images cut into wood or metal to modern day digital printing techniques. The dominant label printing technology has changed several times to accommodate shifting label printing requirements during the past three decades. The premier technology of the 1980s was rotary letterpress, which gave way to the flexo process in the 1990s. Ultraviolet flexo emerged as the reigning technology for new label press sales for much of the early part of the 21st century, while the evolution of digital printing is proceeding apace, most recently with new generations of UV and water-based inkjet.

The newly developed Landa nanographic offset inkjet printing process is expected to launch next year, generating interest among label, folding carton and flexible packaging printers. Also under development is the eventual use of inkjet technology to print directly onto glass or plastic bottles or onto diverse can shapes and sizes. The primary challenge for any modern label printer is to decide what their new label printing press investment will be this year, next year or the following year. Printers have to weigh more factors than before, such as the press' environmental footprint and energy consumption, or perhaps the press color gamut and the number of colors or print stations available on the press.

Digital technology investment comes with added variables worthy of consideration, all of which are likely to demand more refined management information systems. Other factors include ideal dpi resolution, whether the work produced requires a white ink in one of the printing heads and whether the press has an extended color gamut. Press running speeds between all the digital label press technologies also exhibit significant variance. A move to digital means that the label converter needs to decide whether to invest in in-line or off-line finishing. Still another finishing investment option for the converter might be laser die-cutting, which yields substantial benefits when multiple short runs are required on a daily basis.

Marketing Services

Back to the Basics: Why Direct Mail Is Not Dead
Huffington Post (07/26/13) Morris, Barbara

Direct mail can deliver a meaningful piece of mail as well as a powerful return on investment when balanced with the right creative and optimal data. According to a study from the Direct Marketing Association, the response rate for direct mail to an existing customer averages 3.4 percent, compared to 0.12 percent for email. Companies can pack their direct mail with relevant information and also include a discount, bonus gift or free trial that will make the reader want to say yes. A great coupon or promotion can add weight to any high quality direct mail and make a bigger impact than some digital components. Instead of buying lumps of leads, companies should find a database that helps filter the results based on their specific needs, and the more refined the search, the better. Companies also can make their direct marketing campaign a success by personalizing messages, proofing content and making sure it generates excitement, leveraging other marketing strategies and driving people to their website, blog or social media channels.

How to Use QR Codes in Your Print Marketing (07/24/13) LeRoy, Nick

Quick Response (QR) Codes can enhance print marketing campaigns, especially for businesses that want customers to gain knowledge, such as product information or reviews, receive special offers or coupons, access videos or perform actions such as providing an email address or mobile number. Companies also can track when customers scan the QR Code and which offers and messages interest them most. With this information, they can tweak their next print/QR campaign accordingly to improve customer response.

There are many online sources for converting a standard URL into a QR Code, often for free. Once conversion is complete, you can download the QR image file and then print it, upload it as a Facebook profile photo or post it elsewhere online. Some QR-conversion sites also can encode maps, text and so on. The minimum QR Code size is 1 inch by 1 inch, which guarantees that all smartphones are able to scan it. Black and white is the optimal hue for QR Codes, but color can be used as long as there is a sufficiently high contrast between dark and light areas.

A white border should be left around the QR Code so that scanners can read it properly and it stands out, and there must be a clear call to action concerning what customers should do and how scanning the code will work to their advantage. Directions for scanning the code should be posted at the top and the URL should be placed underneath. URLs need to be short so they are easy to remember and quick to scan. Upon receiving the final product, you should test the QR Code using various reader apps and smartphones from a range of angles and distances.

User interaction with the QR Codes needs to be tracked, and there are tools such as Google Analytics for generating a custom campaign URL to track the number of people who have scanned the code. You also can ask your printer for help or samples of how QR Codes can be used as a primary component in your mailing and marketing campaigns.

Interested in PSDA's print and digital advertising options? Download the new PSDA 2013 Media Planner for more information, including the Print Solutions magazine 2013 editorial calendar, ad rates and specifications. Turn to for one-stop access to the PSDA blog, industry news and a live sourcing request feed.

About PSDA
PSDA is an unrivaled network of professionals, dedicated to providing best-in-class print, marketing and business communications solutions to end-user customers through the distributor channel. PSDA provides its members with information on market trends and leading practices through a series of national and regional events, online training, and its flagship monthly magazine, Print Solutions, which was recently honored by Trade Association Business Publications International for coverage of the prior year's most impactful client success stories.

Learn more about membership in PSDA or contact our headquarters ( office at 800.230.0175 and talk with a member of our staff team.
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