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September 4, 2014


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> Member and Industry News
> Print Solutions Magazine Highlights


Lancer Label July 2014
 

If Disaster Strikes, Will You Be Ready?


In the August issue of Print Solutions magazine, Darin Painter discusses the case of Enduro Binders Inc., a company whose plant was destroyed after a huge storm.

The article, "If Disaster Strikes, Will You Be Ready?", provides eight tips for how to prepare for disasters. It’s easy to downplay the likelihood of fires, weather disasters, thefts, power outages and illegal acts by disgruntled employees, but the impact on cash flow or your company’s image can be devastating — unless you’re prepared. Industry pros and outside consultants agree that the best disaster plan optimizes your response to any unforeseen event, and the basic elements are the same regardless of your firm’s size.

Wilmer September 2014
 

PSDA News

There's Still Time to Provide Updates for the 2015 PSDA Supplier Directory

PSDA is starting work on the 2015 PSDA Supplier Directory, formerly known as the Sourcing Guide, and we need your help to make sure the information is as accurate and up-to-date as possible.

The PSDA Supplier Directory is an exclusive printed directory of sources for print, marketing and related services for use by PSDA member companies.

The guide is populated with company information from the Online Supplier Directory, but, in order for the most accurate information to appear in the guide, each company must update its listing.

How to Review and Update Your Listing

Visit the Online Sourcing Guide to view your current listing. Please review the information and email PSDA Headquarters with any changes.

We appreciate you taking the time to update your company's profile and ensure that PSDA has the most current and complete information on file. Please contact PSDA Headquarters at 800.230.0175 with any questions.
Available On-Demand: Social Selling Boot Camp

In order to connect with buyers earlier in the sales cycle, smart sellers are turning to social selling applications like LinkedIn. Companies using these new techniques reach their quota 31 percent more often that those using traditional techniques, according to a study by The Aberdeen Group. When sales reps expand their LinkedIn network and learn how to request referrals, they no longer have to cold call and their appointment rate grows.

PSDA members have the opportunity to learn these modern selling skills by taking advantage of this on-demand training series, the PSDA Social Selling Boot Camp. For more information and to register, visit www.psda.org/LinkedIn.

Topics Covered in the Social Selling Boot Camp

• Build an Outstanding LinkedIn Profile - The first step to LinkedIn success is to create a professional online brand.

• Grow Your Professional Network - The foundation of LinkedIn success is your network of contacts.

• Find and Connect with Decision Makers - The main result most sellers want from LinkedIn is more customers.

• Attract Buyers Via Social Engagement - The newest skill is engaging in online discussions and sharing valuable content.

Get a full month of LinkedIn information delivered right to your inbox by signing up for the Boot Camp daily emails. Visit The Sales Foundry website and register for the Boot Camp self-study program. You’ll receive links to the Social Selling Boot Camp videos, plus a daily tip email delivered to your inbox Monday through Friday.
Look No Further for Supplier Referrals Than PSDA

PSDA member company employees can send requests for supplier referrals to other members via a unique, private, member-to-member email Listserv. Requests are sent directly to hundreds of members and responses can go straight to your email inbox. Email PSDA headquarters and ask about joining the supplier referral Listserv. Read the guidelines here.

"PSDA's supplier referral service found me two suppliers within minutes for a six-figure project. Where else could I get that?"  —Bob Schwei, iPROMOTEu

You can also check out the live supplier request feed on PSDA's homepage.

Member and Industry News

Admore Wins Gold Ink Award for Halloween Promotion

PSDA member Admore, a division of Ennis, Inc., recently received the Gold award in the folder category from the 27th annual Gold Ink Awards competition sponsored by Printing Impressions magazine. The piece awarded was the company's 11th annual Halloween promotion “Treasures Untold.”

“Finding ways to display a wide range of our capabilities is always the initial challenge when coming up with our annual Halloween promotions. Once we get the concept down and start creating ideas, the challenge reverses and we need to find a place to stop adding more features and intricate details,” said Lisa Goebel, Admore's marketing manager.

The “Treasure's Untold” folder, printed in four-color process, with multiple foil colors and detailed sculptured embossing, features a treasure map insert and its own pirate eye patch closure band. “Winning these awards, and more specifically winning the Gold Award in the folders category all four years that we've entered into what many consider the most prestigious print competition, helps acknowledge the creativity and hard work everyone here has put into making them successful,” said Bill Tignanelli, Admore's general manager.
Gill Studios Completes Purchase of Barton Nelson

PSDA member Gill Studios recently announced that its purchase of Barton Nelson is complete. The new company will be known as Bebco (Gill Bebco) and will reopen on Sept. 2, 2014. Barton Nelson's 53 years of quality and service has earned it many loyal and established customers. The combined knowledge of both companies in adhesives and printing will allow Gill Bebco to better serve the printing industry.

Gill is in the process of rehiring employees, and it will continue to operate out of the facility in Kansas City, Missouri, just 10 miles from Gill Studios. The company has also announced that Gill-line, as a U.S. manufacturer, has decided to build and maintain the necessary equipment in the Gill Bebco facility to ensure all of Gill Bebco's products will be made in the United States.

In an effort to share its progress and keep distributors up to date on when products will be available to them, Gill Bebco will be launching products in stages, including adhesive notes and scratch pads as early as Sept. 2; adhesive and non-adhesive cubes on Sept. 15; and 12-month calendar desk pads on Nov. 1.
Specialty Graphics Acquires Local Company

PSDA member Specialty Graphics Inc. in Des Moines, Iowa, has expanded its capabilities by acquiring a local printing and mailing company. It now offers full service in-house mail processing along with added capacity in its press and bindery departments.

“With the addition of a four-color Ryobi 524 sheet-fed press, we can now offer our distributors more competitive pricing on smaller color jobs that fall between our current digital and 28” press capabilities,” said President Scott Gaultert. “We have also added UV coating, perfect binding, spiral and wire-o binding, laminating and index tab cutting — bindery operations that we have had to previously outsource.”

Specialty Graphics is a full service trade-only printer that sells primarily to print distributors and other resellers in the graphic arts industry. They welcome Dean Reising to the sales department, Joe Reising as manager of the mailing area, Joyce Morgan in pre-press and Tom Gulick in the pressroom.
Ennis National Marketing Wins Inhouse Design Awards in Three Categories

PSDA member Ennis, Inc.'s National Marketing department recently received four awards, in three categories, from the GDUSA American Inhouse Design Awards , sponsored by The Creative Group and Endurance®. This year, there were more than 5,000 entries from every size and segment of the private, public and nonprofit sectors. The criteria for the GDUSA American Inhouse Design Awards are based on creativity and recognition of the contribution of inhouse designers and marketing departments through the special challenges they face.

Two completely redesigned sales kits, “Uncompromised Check Solutions” and “Tag & Label,” were awarded in the Sales Promotion and Sales Kits category. Both kits include unique folders, samples and sales materials that make them stand apart from the competition. In the Identity Design category, the overall “Ennis Corporate Rebranding” got extra attention by showing up on the first page of this category section. “Our corporate rebranding has been the staple of all of our marketing initiatives this past year,” said Steven Osterloh, vice president of marketing.

The creative spread “Pushing the Envelope,” which appeared in Print + Promo, won an advertisement award. This ad focused on unique tips for a distributor to use when trying to sell or cross-sell envelopes. “We are proud of all of the creative things we are able to produce as an internal marketing department, and being recognized for our design work in various categories proves that we are doing something right,” Osterloh said.
Interested in PSDA's print and digital advertising options? Download the new PSDA 2014 Media Planner for more information, including the Print Solutions magazine 2014 editorial calendar, ad rates and specifications. Turn to for one-stop access to the PSDA blog, industry news and a live sourcing request feed.

About PSDA
PSDA is an unrivaled network of professionals, dedicated to providing best-in-class print, marketing and business communications solutions to end-user customers through the distributor channel. PSDA provides its members with information on market trends and leading practices through a series of national and regional events, online training, and its flagship monthly magazine, Print Solutions, which was recently honored by Trade Association Business Publications International for coverage of the prior year's most impactful client success stories.

Learn more about membership in PSDA or contact our headquarters (psda@psda.org) office at 800.230.0175 and talk with a member of our staff team.
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