December 19, 2013

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PSDA's HR Corner: Expert Advice on Workers' Compensation

By Claudia St. John, president, Affinity HR Group LLC

Q: We had an employee take a fall at work. She was out for a couple of days and had minimal health expenses. Do we have to file this under workers’ compensation? Can’t we just pay her for the missed days and pick up her medical expenses?

A: In a word: No. Federal and state law strictly regulate workplace accidents and injuries, and the failure to report accidents and other noncompliance carries very tough financial penalties. Much of workers’ compensation is regulated by the state that you live in, but the basics are the same: Employers are required to provide workers’ compensation insurance, which provides employees with essential medical care, income replacement and disability benefits if necessary.

While workers’ compensation insurance is expensive, there are significant benefits to the employer, not just to the employee. For employers, it is the exclusive remedy for damages and prevents employees from seeking damages through a separate lawsuit. The risk you run by not using workers’ compensation in this case is if the worker later feels her injury caused her more harm (financial or physical) than you provided for, there is nothing to keep her from suing you, and you will face not only her lawsuit but the onerous penalties for failing to properly comply with workers’ compensation law.

Affinity HR Group LLC is a consulting firm and PSDA partner that specializes in providing human resources assistance to associations and their member companies.

Have a question for Claudia? Send your query via email and your question may be answered in a future edition of HR Corner.

All PSDA member companies receive discounted pricing on Affinity HR Group's wide variety of services. For more information, visit the group's website.

Repacorp December 2013 (1)


Register Now: Creating and Nurturing Customer Evangelists Webinar

On Jan. 8, 2014, Alex Goldfayn, CEO of Evangelist Marketing Institute, will present Creating and Nurturing Customer Evangelists.

The customer evangelist is the best kind of customer: supportive, forgiving, trusting and intensely communicative. In this session, Alex will discuss what makes the customer evangelist hugely profitable, how to develop them, and how to assess your own customer base to identify existing evangelists, and those that are right on the cusp.

Register now!
Best of Print Solutions Magazine: Picking the Low-Hanging Multichannel Marketing Fruit

Distributors are constantly hearing about the importance of multichannel marketing to help boost print marketing results for clients. But multichannel marketing can seem like a daunting task with a high barrier to entry.

Heidi Tolliver-Walker discusses the easy entry points that any distributor can offer in a featured article from the April issue of PSDA's Print Solutions magazine.
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Apex March 7

Member News

Discount Labels Begins 2014 with New Logo and Look

PSDA member Discount Labels is planning to roll out a new company logo and brand identity system, beginning with the 2014 catalog that will be delivered to customers in the next few weeks. The new logo represents the most dramatic change in the company’s visual identity since the early 1990s and incorporates an updated version of the company’s iconic label roll.

“Our new logo better communicates what we stand for today,” said General Manager Mike Gore. “We’re more modern and innovative than we’ve ever been, and we wanted our new logo to reflect that without losing the heritage aspect of our brand. On the one hand, we’re coming up to our 50th anniversary and will celebrate everything our customers have come to know and expect from us. On the other hand, we are partnering with our most forward-thinking customers every day with our truly innovative label and flexible packaging solutions. The new logo reflects both of these aspects of our business.”

Designed in-house, the logo and identity system uses visual cues and elements that connote the brand’s strength and future focus such as a unique monogram logo that will be used on the company’s Facebook page and in other social and digital media applications.
Xeikon Hires Ronald Shepard to Bolster U.S. Document Printing Sales Efforts

PSDA member Xeikon, an innovator in digital color printing technology, recently appointed Ronald Shepard as national document sales manager and Trillium specialist, USA.

Shepard's primary objective is to further grow the market penetration of the Xeikon 8000 series of digital color presses for the document printing market. He will also focus on driving Xeikon's success with its patented High Viscosity Toner (HVT) technology, called Trillium. Shepard will report to Todd Blumsack, Xeikon's vice president of sales in North America.

The Xeikon 8000 series of presses have enjoyed strong sales growth since their introduction in Q1-2012. The series consists of three press models, all of which feature high precision LED-array imaging technology to deliver true 1,200 dpi resolution and four-bit per spot color depth. In addition, the Xeikon 8000 series offers unmatched format flexibility, with a media width of 20.2? and unlimited print length. With monthly duty cycles of up to 10 million pages, the Xeikon 8000 series supports a broad range of document and commercial printing applications, including direct marketing/direct mail, transactional printing, books andpPhotobooks, point-of-sale banners/posters, as well as wall decoration such as borders, murals and wallpapers.

Trillium, Xeikon's soon to be released HVT-based technology, was announced at drupa 2012. It delivers a combination of high image quality and speed. A key strength of Trillium technology lies in its ability to print mid-to-high image coverage jobs with sharp quality, which makes it particularly suitable for direct marketing and commercial printing applications. In addition, Trillium technology offers significantly lower running costs while maintaining the high eco-sustainability standards for which Xeikon products are known. As a result, print providers will no longer have to choose between high image quality, productivity/throughput and affordable cost. Xeikon plans to install its first beta unit based on Trillium technology in the first part of 2014.

"We are pleased to have someone of Ron's caliber and sales leadership join the Xeikon team," Blumsack said. "He has a proven pedigree for delivering successful results and has a great opportunity to drive our document printing business in the U.S. forward."

A resident of Centennial, CO, Shepard has 30 years of experience in publishing and document imaging sales. Most recently, he was director of sales and marketing for Heidelberg CSAT America. He has also held senior sales positions with HP Indigo America, Eastman Kodak, and the Pro Lab.
TFP July 25 2013
SAGE Extends Capabilities of its Lead Retrieval Service

PSDA member SAGE recently released the latest version of SAGE ShowLink, the only lead retrieval service built specifically for the promotional products industry. The new version, 5.5, adds support for scanning business cards in addition to show badges. Using the camera on a smartphone or tablet, users can quickly scan business cards to record and track leads for a tradeshow or event that does not use barcoded badges.

David Natinsky, president of SAGE, said: “We know that there are a lot of industry shows and events that don’t use barcoded badges yet. Now exhibitors can use ShowLink at all of those events as well as the larger shows. It makes ShowLink a truly universal lead retrieval service that exhibitors can use all year long.”

The latest version also includes a prospect rating field allowing exhibitor sales staff to rate the prospect on a simple five-star system, giving exhibitors valuable information about which leads are warmer than others. SAGE has also added a feature to ShowLink called repeat visitor alerting. This unique feature will tell suppliers which attendees have been scanned in their booth at a prior show.

Natinsky continued: “Suppliers in the industry often tell us about the importance of lead follow-up in order to fully realize the value and potential of a tradeshow. Collecting valuable information onsite, along with correlating lead data with the supplier’s prior data from previous shows, gives suppliers critical information they need to effectively follow-up on their leads post-show.”

SAGE ShowLink 5.5 is available now from the Apple App Store or Google Play. It is a free update for existing ShowLink subscribers. New customers are encouraged to contact SAGE for more information and to purchase prior to PPAI Expo in January.
4over August 2013
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About PSDA
PSDA is an unrivaled network of professionals, dedicated to providing best-in-class print, marketing and business communications solutions to end-user customers through the distributor channel. PSDA provides its members with information on market trends and leading practices through a series of national and regional events, online training, and its flagship monthly magazine, Print Solutions, which was recently honored by Trade Association Business Publications International for coverage of the prior year's most impactful client success stories.

Learn more about membership in PSDA or contact our headquarters ( office at 800.230.0175 and talk with a member of our staff team.
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