Register Now: Creating and Nurturing Customer Evangelists Webinar
On Jan. 8, 2014, Alex Goldfayn, CEO of Evangelist Marketing Institute, will present Creating and Nurturing Customer Evangelists.
The customer evangelist is the best kind of customer: supportive, forgiving, trusting and intensely communicative. In this session, Alex will discuss what makes the customer evangelist hugely profitable, how to develop them, and how to assess your own customer base to identify existing evangelists, and those that are right on the cusp.
Best of Print Solutions Magazine: Picking the Low-Hanging Multichannel Marketing Fruit
Distributors are constantly hearing about the importance of multichannel marketing to help boost print marketing results for clients. But multichannel marketing can seem like a daunting task with a high barrier to entry.
Heidi Tolliver-Walker discusses the easy entry points that any distributor can offer in a featured article from the April issue of PSDA's Print Solutions magazine.
Check out PSDA's 2014 Media Planner
Interested in PSDA advertising options? PSDA's 2014 Media Planner is now available for download.
Use this guide to understand how you can reach PSDA's audience of distributors, trade printers and suppliers through a variety of print and digital opportunities. We have several new opportunities for 2014!
Get Interactive with PSDA’s first quarterly all-digital publication.
Get Seen with PSDA's Supplier Link Sourcing
Program that's "better than Google."
Get Heard with PSDA's advertorial showcase.
Get On Board with exclusive InfoTrends content.
Discount Labels Begins 2014 with New Logo and Look
PSDA member Discount Labels is planning to roll out a new company logo and brand identity system, beginning with the 2014 catalog that will be delivered to customers in the next few weeks. The new logo represents the most dramatic change in the company’s visual identity since the early 1990s and incorporates an updated version of the company’s iconic label roll.
“Our new logo better communicates what we stand for today,” said General Manager Mike Gore. “We’re more modern and innovative than we’ve ever been, and we wanted our new logo to reflect that without losing the heritage aspect of our brand. On the one hand, we’re coming up to our 50th anniversary and will celebrate everything our customers have come to know and expect from us. On the other hand, we are partnering with our most forward-thinking customers every day with our truly innovative label and flexible packaging solutions. The new logo reflects both of these aspects of our business.”
Designed in-house, the logo and identity system uses visual cues and elements that connote the brand’s strength and future focus such as a unique monogram logo that will be used on the company’s Facebook page and in other social and digital media applications.
Xeikon Hires Ronald Shepard to Bolster U.S. Document Printing Sales Efforts
PSDA member Xeikon, an innovator in digital color printing technology, recently appointed Ronald Shepard as national document sales manager and Trillium specialist, USA.
Shepard's primary objective is to further grow the market penetration of the Xeikon 8000 series of digital color presses for the document printing market. He will also focus on driving Xeikon's success with its patented High Viscosity Toner (HVT) technology, called Trillium. Shepard will report to Todd Blumsack, Xeikon's vice president of sales in North America.
The Xeikon 8000 series of presses have enjoyed strong sales growth since their introduction in Q1-2012. The series consists of three press models, all of which feature high precision LED-array imaging technology to deliver true 1,200 dpi resolution and four-bit per spot color depth. In addition, the Xeikon 8000 series offers unmatched format flexibility, with a media width of 20.2? and unlimited print length. With monthly duty cycles of up to 10 million pages, the Xeikon 8000 series supports a broad range of document and commercial printing applications, including direct marketing/direct mail, transactional printing, books andpPhotobooks, point-of-sale banners/posters, as well as wall decoration such as borders, murals and wallpapers.
Trillium, Xeikon's soon to be released HVT-based technology, was announced at drupa 2012. It delivers a combination of high image quality and speed. A key strength of Trillium technology lies in its ability to print mid-to-high image coverage jobs with sharp quality, which makes it particularly suitable for direct marketing and commercial printing applications. In addition, Trillium technology offers significantly lower running costs while maintaining the high eco-sustainability standards for which Xeikon products are known. As a result, print providers will no longer have to choose between high image quality, productivity/throughput and affordable cost. Xeikon plans to install its first beta unit based on Trillium technology in the first part of 2014.
"We are pleased to have someone of Ron's caliber and sales leadership join the Xeikon team," Blumsack said. "He has a proven pedigree for delivering successful results and has a great opportunity to drive our document printing business in the U.S. forward."
A resident of Centennial, CO, Shepard has 30 years of experience in publishing and document imaging sales. Most recently, he was director of sales and marketing for Heidelberg CSAT America. He has also held senior sales positions with HP Indigo America, Eastman Kodak, and the Pro Lab.
SAGE Extends Capabilities of its Lead Retrieval Service
PSDA member SAGE recently released the latest version of SAGE ShowLink, the only lead retrieval service built specifically for the promotional products industry. The new version, 5.5, adds support for scanning business cards in addition to show badges. Using the camera on a smartphone or tablet, users can quickly scan business cards to record and track leads for a tradeshow or event that does not use barcoded badges.
David Natinsky, president of SAGE, said: “We know that there are a lot of industry shows and events that don’t use barcoded badges yet. Now exhibitors can use ShowLink at all of those events as well as the larger shows. It makes ShowLink a truly universal lead retrieval service that exhibitors can use all year long.”
The latest version also includes a prospect rating field allowing exhibitor sales staff to rate the prospect on a simple five-star system, giving exhibitors valuable information about which leads are warmer than others. SAGE has also added a feature to ShowLink called repeat visitor alerting. This unique feature will tell suppliers which attendees have been scanned in their booth at a prior show.
Natinsky continued: “Suppliers in the industry often tell us about the importance of lead follow-up in order to fully realize the value and potential of a tradeshow. Collecting valuable information onsite, along with correlating lead data with the supplier’s prior data from previous shows, gives suppliers critical information they need to effectively follow-up on their leads post-show.”
SAGE ShowLink 5.5 is available now from the Apple App Store or Google Play. It is a free update for existing ShowLink subscribers. New customers are encouraged to contact SAGE for more information and to purchase prior to PPAI Expo in January.