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May 17-19, 2011
2011 Print Solutions Conference and Expo
Chicago, IL




March 3, 2011




Print Solutions Conference Education Tracks Focus on Sales, Customer Service, Principals and Technology

As a direct result of PSDA member companies asking for a greater emphasis on education and peer-to-peer learning, the first day of the 2011 Print Solutions Conference and Expo, Tuesday, May 17, features education that delves into four topics, each highly relevant to the PSDA community. These workshops — developed with an emphasis on teaching, not lecturing — focus on Mobile Marketing Selling Solutions and the Shift to Marketing Services, Cross-Media Campaigns and Customer Service Excellence.

Educational sessions on the second and third days of the conference, May 18 and 19, feature tracks for sales, customer service, CEOs/principals and technology. Topics include:

  • Sales Track: Networking in the Digital Age; Adaptability
  • Customer Service Track: Relationship Building; Service Excellence Case Study
  • CEO/Principals Track: Industry Trends; Getting Meaningful Results from Employee Assessments
  • Technology Track: Digital Printing Panel; Marketing Solutions

Read the full conference agenda and session descriptions.
Online registration opens soon!

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PEAK Awards Can Help Promote Your Company's Expertise

Winning a PEAK Award reinforces your company's role as an innovator in the distributed print industry. Make sure your customer base knows you're a leader. "We use our PEAK Awards to promote our staff's skills and creativity to our current and prospective clients," says Ryan Jackson, CEO of MPX and a PEAK Award winner in 2010, 2009 and 2008. "We have all of our awards on display in our office for clients to see, and made poster boards for each of our winning and runner-up awards that line the walls of our conference rooms so clients can read about the innovative ideas when they are in our building. We also have pages in our proposal program ... when we are selling a similar application," Jackson says. The company's overall objective is to "let all of our clients know we are trying to push the envelope for them," he says.

The deadline for 2011 PEAK Awards submissions is March 31. Read more and complete your entry form today.

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Print University Continues With Fundamenstals of Graphic Design

This week's course — free to PSDA members — is Fundamentals of Graphic Design: Working with Designers and Preparing Files for Print and HTML. Learn the theory and practical application of file types (EPS, JPG, GIF, TIF, EPS), color space (RGB, CMYK, PMS) and image resolution (file quality and usability). And remember: Selected Print University courses will be available free to PSDA members only through the launch of the 2011 Print Solutions Conference on May 17. Read more on the PSDA website.

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PSDA Staff Profile: Meet Lydia Goessel

Get to know members of your association staff in selected editions of the Print Solutions e-newsletter. This week, we feature Lydia Goessel.

What is your role on the PSDA staff team?
As PSDA's education manager, I work closely with the education committee to plan and execute the educational programs at PSDA's events and drive the association's online offerings, including webinars and Print University.

Please describe the background and experiences that you are bringing to your role with PSDA.
During the past six years, I have worked with a diverse group of associations, including technology user groups and incentive travel executives. I have seen numerous variations of session schedules, been involved in launching new training portals and worked with hundreds of speakers. I look forward to bringing innovative and engaging speakers and education programs to PSDA. Overall our goal is to help attendees leave our programs and events with ideas and concepts that they can apply to their day-to-day work.

What are your first impressions of PSDA and the membership?
After attending the Small Distributor Summit in Nashville in August 2010, I was impressed by the dedicated individuals who take pride in what they do and understand the need to adapt to a changing industry.

What is one "fun fact" or surprising piece of information about you?
I have an almost obsessive love for trivia – I love "Jeopardy!"

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Deb Buck Joins The Flesh Company

The Flesh Company, a PSDA member supplier based in St. Louis, recently announced the addition of Deb Buck as vice president of its digital and label divisions. Buck is a 30-year veteran of the print industry with a strong history in production management for labels, digital and commercial print. "We are very excited to have someone of Deb's background and industry insight on our team," said Bob Berardino, the company's president and chief operating officer. "Her experience working within trade channels will also help us support our distributors more effectively." The Flesh Company is a supplier of business documents, labels, digital print and value-added printed products for the trade from plants in Parsons, KS, and Fenton, MO.

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Plantrol Releases POWERSEARCH App

PSDA supplier member Plantrol Systems Ltd. is now offering POWERSEARCH capability to its clients. POWERSEARCH is a grid with a filter bar that can be easily added to any SQL server-based Plantrol business application. This tool makes it easy to sort, filter and locate all kinds of information. With one-click functionality, POWERSEARCH enables a client to sort and search using any criteria that are currently included in his or her system. For example, if a client is using Plantrol's Order Entry system, he or she can search by order number, order status, client account number, sale type, entry date, invoice numbers, sell price, description, date completed, actual hours spent on order, as well as many other fields. POWERSEARCH is customized to the client's specialized applications, and this is proving invaluable for inventory, accounting and estimating applications as well.

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WorkflowOne Emerging from Chapter 11 Bankruptcy

WF Capital Holdings, the parent company of Workflow Management, which operates primarily through its division WorkflowOne, announced that the U.S. Bankruptcy Court for the Eastern District of Virginia, Norfolk Division, has confirmed Workflow's Plan of Reorganization. The company was positioned to complete its restructuring and emerge from Chapter 11 this week. "We are very pleased to have reached this milestone bringing us closer to emergence from the Chapter 11 process," said Dave Davis, chief executive officer of Workflow Management. "With our new capital structure, WorkflowOne will emerge in a much stronger position financially. We have significantly de-leveraged our balance sheet, streamlined our operations and continued to reduce costs." Under the plan, the company's total debt will be reduced by approximately $149 million, and its cash debt service will be reduced by approximately $50 million annually. The new capital structure provides material relief through lower amortization and cash interest payments.

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R.R. Donnelley, KBA Reach Digital Print Platforms Agreement

R.R. Donnelley & Sons Company and KBA AG of Wuerzburg, Germany, have reached an agreement to develop, manufacture and sell next generation piezoelectric digital inkjet printing solutions to the packaging, securities, commercial and newspaper segments. Under the terms of the agreement, R.R. Donnelley will license its Apollo and other digital imaging technologies to KBA, which will incorporate them into its press offerings. "R.R. Donnelley and KBA have long been leaders and innovators in our respective industries," said Thomas J. Quinlan III, R.R. Donnelley's president and chief executive officer. "We look forward to having the combined R&D resources of nearly 1,000 engineers and imaging scientists bring forward the next generation of digital imaging technologies."

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